{"id":6793,"date":"2021-09-10T10:54:02","date_gmt":"2021-09-10T02:54:02","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=6793"},"modified":"2022-05-26T21:19:25","modified_gmt":"2022-05-26T13:19:25","slug":"how-to-minimise-facebook-advertising-costs-in-singapore","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-minimise-facebook-advertising-costs-in-singapore\/","title":{"rendered":"How To Minimise Facebook Advertising Costs In Singapore"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The cost of marketing can take up a significant portion of a brand&#8217;s budget. You should know that you cannot make a profit without investing first.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It goes without saying that as a business owner, you have to be careful which basket you should put your eggs in and where better to start than one of the most effective traffic drivers today: Facebook.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With 2.89 billion monthly active users, <\/span><span style=\"font-weight: 400;\">Facebook<\/span><span style=\"font-weight: 400;\"> is the best <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> tool every <\/span><span style=\"font-weight: 400;\">company<\/span><\/a><span style=\"font-weight: 400;\"> should count on since it has effective targeting options, affordable costs, and everything in between.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The problem, however, is that Facebook ad costs can start to eat away your ad-spend faster than you would imagine if not optimised correctly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To prevent that, let us discuss the things you need to know about Facebook ads, along with some tips on how to minimise the <\/span><span style=\"font-weight: 400;\">Facebook marketing cost<\/span><span style=\"font-weight: 400;\"> without compromising on sales.<\/span><\/p>\n<hr \/>\n<h2 id=\"The-Factors-that-Determine-Facebook-Ad-Costs\"><strong>The Factors that Determine Facebook Ad Costs<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook allows you to put an ad on the platform for a fee, and this is where the cost per mile (CPM) comes in. Besides the meaning of its acronym, it refers to the cost per thousand impressions on an ad. It means you will have to pay the<\/span><span style=\"font-weight: 400;\"> Facebook marketing price<\/span><span style=\"font-weight: 400;\"> for every 1000 impressions the ad made.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are the factors that affect the CPM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target Audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimisation Settings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Objectives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/facebook-marketing-singapore\/\"><span style=\"font-weight: 400;\">Facebook marketing<\/span><span style=\"font-weight: 400;\"> company i<\/span><span style=\"font-weight: 400;\">n Singapore<\/span><\/a><span style=\"font-weight: 400;\"> can tell that one should expect a CPM to range from S$7.34 to S$19.36 and cost per click (CPC) at an average of S$1.72. But it can still go anywhere from $0.5 \u2013 $3.5, with cost per acquisition (CPA) setting you back around $13.89. These costs can be a bit competitive, especially to SMEs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As these figures suggest, the CPM can considerably differ. Its Facebook ad cost will depend on several factors like the target audience, timing placement, market supply, demand, overall creative quality, and relevance score.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Having that said, let us now look into the ways to optimise your <\/span><span style=\"font-weight: 400;\">Facebook marketing <\/span><span style=\"font-weight: 400;\">campaigns and minimise your ad costs:<\/span><\/p>\n<hr \/>\n<h2 id=\"5-Ways-to-Minimise-Facebook-Ad-Costs\"><strong>5 Ways to Minimise Facebook Ad Costs\u00a0<\/strong><\/h2>\n<h4 id=\"1-Evaluate-Your-Relevance-Score\"><strong>1. EVALUATE YOUR RELEVANCE SCORE.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The first step to lowering the <\/span><span style=\"font-weight: 400;\">Facebook marketing price<\/span><span style=\"font-weight: 400;\"> is to know what a Relevance Score is as it directly affects your CPC.\u00a0 In a nutshell, it defines how relevant an ad is to your target audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-29065\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Relevance-Score.png\" alt=\"Facebook Marketing Relevance Score\" width=\"619\" height=\"348\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Relevance-Score.png 619w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Relevance-Score-300x169.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The scoring ranges from 1 to 10. A score of 1 indicates that your ad is irrelevant and no one cares about it, and a score of 8 or higher means your ad matches your market and shows interest in it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your Relevance Score is based exclusively on expected positive and negative feedback. That means the more positive interaction you have with your target audience, expect to receive a higher score.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some points to consider if you want to improve your Relevance Score:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be specific with your targeting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider how your image and message will resonate with your audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always refresh your ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test out different types of ads to the same audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid using misleading content<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Focus-On-A-Specific-Audience\"><strong>2. FOCUS ON A SPECIFIC AUDIENCE.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">You have to be as specific as you can when targeting an audience is one of the keys to the success of your <\/span><span style=\"font-weight: 400;\">Facebook marketing<\/span><span style=\"font-weight: 400;\"> campaign. You can narrow the scope by identifying who you are targeting, and as a result, you can create special offers that your audience might like.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29066\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Target-Specific-Audience.png\" alt=\"Facebook Marketing Target Audience\" width=\"579\" height=\"478\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Target-Specific-Audience.png 579w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Target-Specific-Audience-300x248.png 300w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the same manner, reducing your target audience also allows you to lower the competition from other brands that target the same demographics. It would not only help you trim down your advertising costs, but it would also let you bid only on people who you want to reach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Increase-Your-CTR\"><strong>3. INCREASE YOUR CTR.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">To lower your CPC, you should consequently focus on increasing your click-through rate (CTR). That is the one way to increase your Relevance Score since Facebook will get notified once your audience responds to your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/facebook-marketing-singapore\/\"><span style=\"font-weight: 400;\">Facebook marketing<\/span><span style=\"font-weight: 400;\"> campaign <\/span><span style=\"font-weight: 400;\">in Singapore<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Below are some practical tips to boost your CTR:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Come up with catchy headlines in your ad since it is the first thing that users notice.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality images of your product with bright and contrasting colours to make it a standout in the News Feed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the right call-to-action (CTA). Selecting a CTA that connects with what action you want your target audience to do can develop your CTR to as much as 80%.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 id=\"4-Avoid-Audience-Overlap\"><strong>4. AVOID AUDIENCE OVERLAP.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">When running multiple Facebook marketing campaigns, you would encounter an overlapping audience issue. Even though it is not exactly a problem, it is not practical since the same audience will see different ad sets. In the process, they will get annoyed and you are at risk of compromising your ad\u2019s performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To prevent such cases from happening, you should use the <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/1679591828938781\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Facebook Audience Overlap<\/span><\/a><span style=\"font-weight: 400;\"> Tool. It can allow you to check if your audiences are overlapping. If they are, you have the option to exclude them to avoid competing against yourself.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is how the tool looks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29064\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Overlapping-Audience-Tool.png\" alt=\"Facebook Marketing Overlapping Audience Tool\" width=\"1169\" height=\"576\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Overlapping-Audience-Tool.png 1169w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Overlapping-Audience-Tool-300x148.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Overlapping-Audience-Tool-1024x505.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/05\/Facebook-Marketing-Overlapping-Audience-Tool-768x378.png 768w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"5-Reuse-Successful-Strategies\"><strong>5.REUSE SUCCESSFUL STRATEGIES<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">After running several <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">Facebook marketing<\/span><\/a><span style=\"font-weight: 400;\"> ads, you can go through the results and determine which posts have the highest engagement rates and take note of their similarities.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you have figure out the answer, you can use the same tactic so your other and future campaigns will have higher engagement<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you progress, keep on experimenting with your content. Make sure to work to maintain or surpass your current engagement rates so more people would engage with your brand.\u00a0<\/span><\/p>\n<hr \/>\n<h2 id=\"Final-Remarks\"><strong>Final Remarks.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Remember, your goal is to increase your engagement rate while keeping your content relevant to your audience. By taking notes of these tips in your arsenal, you will know the ways on how to manage your <\/span><span style=\"font-weight: 400;\">Facebook marketing<\/span><span style=\"font-weight: 400;\"> budget.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Start practising these tips and see how much your <\/span><span style=\"font-weight: 400;\">Facebook marketing<\/span><span style=\"font-weight: 400;\"> expense will change in the future of your campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">When it comes to <\/span><\/i><i><span style=\"font-weight: 400;\">Facebook marketing<\/span><\/i><i><span style=\"font-weight: 400;\"> strategies, OOm has everything that can help maximise your online presence and increase your brand awareness. Get in touch with our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">Facebook marketing agency<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> if you need help to grow your business.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cost of marketing can take up a significant portion of a brand&#8217;s budget. You should know that you cannot make a profit without investing first.\u00a0\u00a0 &nbsp; It goes without saying that as a business owner, you have to be careful which basket you should put your eggs in and where better to start than [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":29067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[21],"tags":[15,334,22],"class_list":["post-6793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-digital-marketing-2","tag-facebook-ads","tag-social-media-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/6793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=6793"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/6793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/29067"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=6793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=6793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=6793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}