Like much of what we\u2019ve previously talked about on the first part of this long epic story, giving people what they want based on their behavior will shape their decisions and therefore give you and your business additional traffic.<\/p>\n
<\/p>\n
There is no direct rule for this written anywhere, but logically speaking, all of this makes complete sense.<\/p>\n
<\/p>\n
Now we\u2019ll dive into the specifics on how you can optimise your website online using the behavior of the people you\u2019ll want to attract.<\/p>\n
<\/p>\n
Improving Page Speed<\/p>\n
<\/p>\n
Making sure that your website\u2019s pages load almost instantly whether you\u2019re on mobile of desktop means so much to new visitors. (As well as your older customers)<\/p>\n
<\/p>\n
User experience contributes to all of this so much. Just imagine if you\u2019re interested in a product or service and it won\u2019t load quickly enough, you would click or tap away immediately. Everything that\u2019s connected to technology these days, including the humans in which we\u2019re trying to use their behavior to improve our businesses, are slowly getting used to this fast paced delivery of information. If you fall behind just a little bit, you will be over taken by other competitors that can deliver what people are looking for, faster than you.<\/p>\n
<\/p>\n
With that, it is definitely important for you to make sure that your Page speed is fast enough to accommodate people. Just to close, another reason for this to be important is that it is confirmed that Page speed is one of Google\u2019s ranking signals<\/a><\/strong>.<\/p>\n <\/p>\n To improve the Page speed, you will need to do the following things:<\/p>\n <\/p>\n <\/p>\n Enable compression<\/p>\n <\/p>\n Minify CSS, JavaScript, and HTML<\/p>\n <\/p>\n Reduce redirects<\/p>\n <\/p>\n Remove render-blocking JavaScript<\/p>\n <\/p>\n Leverage browser caching<\/p>\n <\/p>\n Improve server response time<\/p>\n <\/p>\n Use a content distribution network<\/p>\n <\/p>\n Optimize images<\/p>\n <\/p>\n <\/p>\n