These days, businesses that are all concerned with digital marketing are almost always looking for individuals that are armed to the teeth with experience and with certifications.<\/p>\n
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Getting a Google certification is easy. (Except of course for the test itself in which you will need to really study for.)<\/p>\n
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Here\u2019s what it\u2019ll take for you to become certified.<\/p>\n
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To start, almost everyone can sign up for the Google Adwords program. But of course, to be certified, you will need to pass the Fundamentals Exam and a specialized specific exam like for example, the Google AdWords exam.<\/p>\n
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Let\u2019s take a closer look at them:<\/p>\n
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This is the exam that only covers all of the basic Google Adwords details. This includes optimization and management of the different digital marketing campaigns. If you have ever had a good long experience with good SEM agencies all over Singapore<\/b><\/a>, you\u2019d at least know how SEM runs.<\/p>\n <\/p>\n This is the most basic exam, but even if it is, you will still need to make sure that you\u2019ve reviewed a great deal.<\/p>\n <\/p>\n These are the types of exams that are focused of specific levels of advertising. These will test your knowledge on things like managing, creating optimising and measuring advertising campaigns.<\/p>\n <\/p>\n The types of exams includes:<\/p>\n <\/p>\n <\/p>\n Video Advertising<\/p>\n <\/p>\n Mobile Advertising<\/p>\n <\/p>\n Display Advertising<\/p>\n <\/p>\n Search Advertising<\/p>\n <\/p>\n Shopping Advertising<\/p>\n <\/p>\n <\/p>\n Keep in mind however that for these exams, you will need to score at least 80% to pass. Pretty high, but we are indeed talking about money here. Money from your clients. So being completely adept in these skills needs to be perfect, if not close to perfect.<\/p>\n <\/p>\n If however you do fail the exam, you will need to wait for a week in order to try again.<\/p>\n <\/p>\n If you do pass, you will be Google Certified for 12 months. After this you will need to renew your certification by taking the exam again.<\/p>\n <\/p>\n To start, you will need to do the following things:<\/p>\n <\/p>\n Just like when creating your own YouTube channel you will need to have your own Google account.<\/p>\n <\/p>\n Pro Tip: If you are part of a company, you\u2019ll need to use your company\u2019s account to use for the exam. However, it would also be better for you personally if you use your own Google Account. This will not only be owned completely by you, you will also have additional certifications you can add on to your credentials.<\/p>\n <\/p>\n Like what was mentioned previously, it wouldn\u2019t be enough to just be familiar with all of the Fundamental processes that are all involved with SEM services. To make sure that you hit that 80% and above, you will need to go and look for different sources online. This is very important especially if it\u2019s your first time to take these types of exams.<\/p>\n <\/p>\n To get you started, go here and start studying<\/b><\/a>.<\/p>\n <\/p>\nSpecialised Exams<\/h2>\n
Step 1: Create Your Google Account<\/h2>\n
Step 2: Study for the Exam<\/h2>\n
Step 3: Pass the Fundamentals Exam and a Specialisation Exam of your Choice<\/h2>\n