<\/p>\n
The Reason Behind Quora\u2019s Success\u00a0<\/b><\/h2>\n
While Quora may seem like a typical forum, it\u2019s actually far beyond that. It puts you in front of people who may actually be looking for answers relevant to your business\u2014and answering them allows you to build your brand, which can then lead to increasing conversions on your site or gaining interest in your products and services.<\/p>\n
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If the Q&A platform doesn\u2019t work, then Josh Fetcher, author and product marketer, wouldn\u2019t have spent four months building more than 7,000 followers on the site, which by the way earned him more than 2,000 new members to his Facebook Group and 3,000 leads to his email list. You can also guess that it\u2019s the same reason why Neil Patel writes answers on Quora that can be more than 2500 long.<\/p>\n
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![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/07\/neil_patel_quora.png\")
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The Benefits of Using Quora\u00a0<\/b><\/h2>\n\n- Exposure to over 300 million monthly visitors<\/b> – With the consistently increasing number of users, you are guaranteed with exposure to millions of visitors worldwide.<\/li>\n
- Answer product\/company-related questions<\/b> – There will likely be users asking questions related to your products or services. You can answer them in a helpful manner and with authority.<\/li>\n
- Build authority on your niche <\/b>– Having that said, Quora proves to be a place to demonstrate your expertise on your niche thereby allowing you to establish authority and credibility.<\/li>\n
- Get industry insights <\/b>– In Quora, you not only ask and answer questions, you also gain valuable industry insights from both customers and other industry experts.<\/li>\n
- Generate leads<\/b> – When you consistently provide valuable answers, users will eventually become interested in you, which can potentially then drive actions such as visiting your website or signing up to your email list.<\/li>\n<\/ul>\n
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Now that you know the advantages of being in Quora, it\u2019s time to learn how you can actually benefit from it.<\/p>\n
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How to Use Quora for Marketing\u00a0<\/b><\/h2>\n
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1. Create Your Profile<\/h4>\n
The first step to using Quora is, of course, to create and optimise your profile. While doing so, keep in mind that Quora includes the first 50 characters in your bio with your answers. So, if your goal is brand exposure, make sure to weave in your company name in the first few sentences.<\/p>\n
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Here are some tips to optimise your Quora profile:<\/p>\n
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\n- Keyword-optimise your headline<\/b> – Be found for keywords related to your industry by including them in your headline.<\/li>\n
- Add links in your description <\/b>– Include hyperlinks that will direct users to your website or social media accounts.<\/li>\n<\/ul>\n
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![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/07\/john_green_quora.png\")
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\n- Use your brand name as a topic<\/b> – If you\u2019re a digital company, creating a topic that\u2019s specific to your brand can drive users to ask questions about your company or products and services.<\/li>\n
- Add Relevant Topics in the \u201cKnows About\u201d <\/b>– As the name suggests, this section allows you to highlight the topics you\u2019re familiar with.<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/07\/knows_about_quora.png\")
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2. Find Relevant Topics<\/h4>\n
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Now that you know the advantages of being in Quora, it\u2019s time to learn how you can actually benefit from it.<\/p>\n
<\/p>\n
How to Use Quora for Marketing\u00a0<\/b><\/h2>\n
<\/p>\n
1. Create Your Profile<\/h4>\n
The first step to using Quora is, of course, to create and optimise your profile. While doing so, keep in mind that Quora includes the first 50 characters in your bio with your answers. So, if your goal is brand exposure, make sure to weave in your company name in the first few sentences.<\/p>\n
<\/p>\n
Here are some tips to optimise your Quora profile:<\/p>\n
<\/p>\n
- \n
- Keyword-optimise your headline<\/b> – Be found for keywords related to your industry by including them in your headline.<\/li>\n
- Add links in your description <\/b>– Include hyperlinks that will direct users to your website or social media accounts.<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n<\/p>\n
- \n
- Use your brand name as a topic<\/b> – If you\u2019re a digital company, creating a topic that\u2019s specific to your brand can drive users to ask questions about your company or products and services.<\/li>\n
- Add Relevant Topics in the \u201cKnows About\u201d <\/b>– As the name suggests, this section allows you to highlight the topics you\u2019re familiar with.<\/li>\n<\/ul>\n
<\/p>\n2. Find Relevant Topics<\/h4>\n
- Add Relevant Topics in the \u201cKnows About\u201d <\/b>– As the name suggests, this section allows you to highlight the topics you\u2019re familiar with.<\/li>\n<\/ul>\n
- Add links in your description <\/b>– Include hyperlinks that will direct users to your website or social media accounts.<\/li>\n<\/ul>\n