{"id":7385,"date":"2019-08-21T10:00:47","date_gmt":"2019-08-21T02:00:47","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=7385"},"modified":"2023-03-08T09:44:34","modified_gmt":"2023-03-08T01:44:34","slug":"5-factors-of-website-visual-hierarchy","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/5-factors-of-website-visual-hierarchy\/","title":{"rendered":"5 Factors of Website Visual Hierarchy"},"content":{"rendered":"

In the mind of every artist, there\u2019s a vision that drives them to create fine works of art. The same can be said for web designers who put a lot of work in creating aesthetic websites.<\/p>\n

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Designing a website isn\u2019t as simple as it seems. It\u2019s the same with art–you can\u2019t just rush it. With that being said, there\u2019s a science behind the creation of a website. Before designing the entire page all at once, the web designer should plan and prioritise a few elements in order.<\/p>\n

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If you want your website<\/a> to come out attractive and tidy, you can look at the hierarchy of website design and visuals as a guide. Here are the 5 factors of website visual hierarchy.<\/p>\n

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Size makes a <\/b>huge <\/i><\/b>difference<\/b><\/h2>\n

Visit any website, and what do you see first? It\u2019s probably the giant texts right in front of you.<\/p>\n

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Size makes a difference because it\u2019s what our eyes see first when we read. For example, take a look at the present image above. What\u2019s the first thing you looked at? It\u2019s probably the giant texts highlighted in bold.<\/p>\n

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Our minds are easily attracted to bold structures and designs, which is why size is a huge factor to consider. Highlight words in bold to emphasise key terms or phrases.<\/p>\n

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The larger the text, the easier it is to attract a viewer. However, you shouldn\u2019t go beyond the limit by making the text too bold or huge just for the sake of it. Make a sizeable text that\u2019s big enough to read at first glance, while being proportionate to the other elements surrounding it.<\/p>\n

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Colours will define your website<\/b><\/h2>\n

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Aside from the size of texts, colours are a priority to consider. Colours schemes define the tone of a website. It starts with the psychological reasoning behind every colour. For example, colours such as black and red easily grab attention, while beige and soft pink aren\u2019t exactly eye-catchers.<\/p>\n

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Nonetheless, it\u2019s up to the designer on how the well certain colours can be utilised. This is when the power of contrast comes into play. By balancing bright and soft colours, you can create a contrast that complements both sides, enhancing the power to attract the attention of the viewer.<\/p>\n

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However, grabbing the attention of the viewer isn\u2019t always the priority. Sometimes, letting the size of the texts is enough, while the colours can define your webpage. For example, prioritise soft colours such as tan or beige, then highlight texts in bold for emphasis on the content. This way, you\u2019ll grab the attention of the viewer without resorting to powerful colours.<\/p>\n

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Arrange and align elements<\/b><\/h2>\n

Once you have your elements such as size and colours in order, the next thing to do is to arrange them.<\/p>\n

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Connect the visual elements by aligning certain texts or images in an organised fashion. Prioritise important details such as lists and menus by placing them on top of the page. You can also place text columns on the side to make them a priority for the reader.<\/p>\n

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Keep an organised structure of design elements so the reader can keep up with the pacing of the layout<\/a>. Too many texts can interfere with the reader\u2019s patience, making it a liability. However, in this case, the text itself isn\u2019t the culprit but how it\u2019s arranged.<\/p>\n

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The more visual elements you\u2019ll display, the more you\u2019ll have to organise them in a well-structured layout. Balance each element that\u2019s enough for the reader to digest in a few seconds.<\/p>\n

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Spacing<\/b><\/h2>\n

Just because there\u2019s an empty space, doesn\u2019t mean you have to fill it with content. This is referred to as \u201cspacing\u201d.<\/p>\n

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Spacing is an important factor that\u2019s also related to layout. Knowing when to put blank spaces in between visual elements is a great way to guide readers through navigation. This technique also resembles minimalist themes, where you let visuals speak louder for itself, without diving too much into details.<\/p>\n

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Leaving enough blank spaces is an ideal way to let the reader\u2019s mind relax and take a break in between. The eyes can look at so many disjointed visuals in one look, so it\u2019s important to provide the reader with in-between blank spaces.<\/p>\n

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Pick your style<\/b><\/h2>\n

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After all is said and done, determine the style you\u2019re going for and use distinct textures to draw enough attention that will give a good first impression to the viewer.<\/p>\n

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How do you determine a certain style anyway? You can start by choosing a font that sets the tone. Choose a font that complements the setting and environment of your website. Then, add some images that support the fonts and colours.<\/p>\n

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As a rule of thumb, choose a font that isn\u2019t too distracting. Let the font\u2019s \u201ctexture\u201d speak for itself while complementing its surrounding design elements.<\/p>\n

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These 5 factors are all part of the bigger plan, which is to create a website that\u2019s pleasing to the viewer. Learn how to balance these design elements. An organised website layout will attract more visitors in the future, only if you know how to utilise it.<\/p>\n

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For more factors related to SEO, contact OOm<\/i> at +65 6391 0930. We\u2019re an award-winning digital marketing agency in Singapore<\/a> with services related to SEO, SEM, and social media marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the mind of every artist, there\u2019s a vision that drives them to create fine works of art. The same can be said for web designers who put a lot of work in creating aesthetic websites.   Designing a website isn\u2019t as simple as it seems. It\u2019s the same with art–you can\u2019t just rush it. […]<\/p>\n","protected":false},"author":8,"featured_media":10045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[885],"tags":[673,190],"class_list":["post-7385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design-development","tag-development-and-creative","tag-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/7385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=7385"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/7385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/10045"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=7385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=7385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=7385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}