{"id":7493,"date":"2019-08-26T10:00:33","date_gmt":"2019-08-26T02:00:33","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=7493"},"modified":"2023-03-08T09:40:47","modified_gmt":"2023-03-08T01:40:47","slug":"5-effective-digital-marketing-strategies-from-disney","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/5-effective-digital-marketing-strategies-from-disney\/","title":{"rendered":"5 Effective Digital Marketing Strategies From Disney"},"content":{"rendered":"

Some of the biggest companies in the world<\/span>\u2014Marvel, Star Wars, ABC, Pixar\u2014are owned by one giant mouse. The massive corporation of Walt Disney has been acquiring a lot of cash in recent years which can be attributed to owning several corporations all at once.<\/span><\/p>\n

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Visualise a giant mouse towering over a pile of other famous brands, and that\u2019s the entire corporation in one image.\u00a0<\/span><\/p>\n

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Behind their phenomenal business strategy is a long list of marketers who worked their butts of to bring <\/span>Disney<\/span><\/a> to where it\u2019s at right now. However, it doesn\u2019t happen in an instant. Disney\u2019s road to success is paved by decades of hard work and effort, proving that every business has the potential to expand in great numbers.<\/span><\/p>\n

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Whatever you think of Disney\u2019s success, digital marketers can certainly learn from the corporation\u2019s strategies. What are a few things we can learn from Disney\u2019s marketing strategies?<\/p>\n

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Rehashing Old Content<\/b><\/h2>\n

Whether you\u2019re a fan of remakes or not, there\u2019s no denying that Disney\u2019s most recent Aladdin and The Lion King were box-office cash magnets. If you\u2019re a fan of the old films, you might be enticed to watch the remakes. On the other hand, if you know nothing of the original films, then you could watch the remakes instead. Either way, these remakes are an example of rehashing old content.<\/span><\/p>\n

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\"\"\u00a0 \u00a0 \u00a0 \"\"<\/p>\n

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You should know that the result of SEO strategies doesn\u2019t appear overnight. It takes weeks, months, sometimes even years before content to expand and grow in viewers. This is why you should focus on reusing old blogs to make them useful again. You\u2019ll generate more leads in the process.<\/span><\/p>\n

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Connect With The Audience<\/b><\/h2>\n

Even before Star Wars: The Force Awakens released in 2015, there was so much hype surrounding the film. Disney didn\u2019t even need to market the film enough for it to be a guaranteed blockbuster. But Disney still managed to capitalise on the hype and connect with the audience in the sweetest way possible.<\/span><\/p>\n

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The corporation decided to reach out to a loyal fan club and utilised their DIY R2-D2 creation. Disney showed the fan-made R2-D2<\/a> for the entire world to see. Of course, this gained a lot of positive reviews from both critics and fans alike.<\/span><\/p>\n

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https:\/\/www.youtube.com\/watch?v=771t1A84r_U<\/a><\/p>\n

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The strategy of showing off your customer\u2019s creations or effort isn\u2019t exactly unique. For example, pencil-manufacturer Faber-Castell showcases its customers’ art with the use of their products on Instagram as a sign of gratitude. Also, it\u2019s purpose was to show their product\u2019s quality online, so it\u2019s a win-win for both parties.<\/span><\/p>\n

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Your brand could learn how to incorporate the aforementioned technique. It\u2019s always a delight to see companies connect with their customers. It shows how accessible the brand can be. It also shows how friendly the brand is, making it a great public relations (PR) strategy in its own right.<\/span><\/p>\n

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Utilising Current Themes<\/b><\/h2>\n

In this day and age, it pays off to become woke and politically correct. If done right, the brand can gain positive attention. Such is the case for Disney when they propelled their #DreamBigPrincess campaign.<\/span>The campaign consisted of 19 female photographers from different countries capturing images of ideal female role models. Every time an image was shown on social media, Disney donated $1 to the UN\u2019s \u201cGirl Up\u201d campaign.<\/span><\/p>\n

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