{"id":7585,"date":"2019-09-04T10:00:39","date_gmt":"2019-09-04T02:00:39","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=7585"},"modified":"2023-03-09T09:25:07","modified_gmt":"2023-03-09T01:25:07","slug":"target-market-research-generation-gaps-and-differences","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/target-market-research-generation-gaps-and-differences\/","title":{"rendered":"Target Market Research: Generation Gaps And Differences"},"content":{"rendered":"

Understanding the target market is a must for every brand. Without it, reaching out to your audience and make a sale is going to be a little harder to achieve. But, do you know that with the help of generation charts, you can easily get to know your consumers in a deeper way? <\/span>Nowadays, one of the ways you can reach out to your audience is to understand every generation. There are four generations that cover the current market: the Baby Boomer Generation, Generation X, the Millennials (Gen Y), and the Post Millenials (Generation Z).<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Each generation has its own cultural backgrounds, cultivations, and tradition. These aspects are important to get a little more understanding of their behaviour and preferences. Through this, you can start personalising and conceptualising more effective campaigns and strategies that will generate leads and sales. Let’s get to know each generation more:\u00a0<\/span><\/p>\n

 <\/p>\n

\n

 <\/p>\n

The Baby Boomers<\/h2>\n

\"\"<\/p>\n

 <\/p>\n

The Baby Boomer Generation refers to people who are born between 1946 and 1964. By now, people of ages 55 to 73 years are referred to as \u201cbaby boomers\u201d.\u00a0<\/span><\/p>\n

 <\/p>\n

If your target audience includes people of such ages, then here are ways on how you can market your brand.<\/span><\/p>\n

 <\/p>\n

First, understand the typical characteristics of a baby boomer. These characteristics might include:<\/span><\/p>\n

 <\/p>\n