{"id":7732,"date":"2019-09-20T10:00:59","date_gmt":"2019-09-20T02:00:59","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=7732"},"modified":"2022-06-04T11:45:22","modified_gmt":"2022-06-04T03:45:22","slug":"statistics-show-how-citing-external-data-in-content-can-boost-traffic","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/statistics-show-how-citing-external-data-in-content-can-boost-traffic\/","title":{"rendered":"Statistics Show: How Citing External Data In Content Can Boost Traffic\u00a0"},"content":{"rendered":"

With content creation and marketing as part of our core digital marketing strategies, we are keeping our noses to the grindstone to create valuable, engaging content that will boost traffic to our website.\u00a0<\/span><\/p>\n

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While we take some credit to the flooding of content on the web, we make sure that whatever we publish online is actually valuable to the users reading it. We don\u2019t just string together some sentences into paragraphs and call it an article.\u00a0<\/span><\/p>\n

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Much research goes into creating informative content that may take an hour or so to gather\u2014and with that being the case, it\u2019s typical for us to cite external research, statistics, case studies, and expert opinions in our articles to support our statements.\u00a0<\/span><\/p>\n

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Let us give you an example to emphasise the value of referencing to external research in content marketing: When we talk about attention crisis in today\u2019s information age, we don\u2019t just say that <\/span>\u201cour attention span is getting shorter by the minute.\u201d <\/span><\/i>It\u2019s most likely you\u2019d ask, how did you know about that?\u00a0<\/span><\/p>\n

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Instead, we would put it into writing as:\u00a0<\/span><\/p>\n

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According to a study conducted by Microsoft, the <\/span><\/i>human attention span decreases by as much as 88% every year<\/span><\/i><\/a>. In fact, an average person now has an attention span of eight seconds\u2014a span that\u2019s a second shorter than that of goldfish and a decrease from the 12-second average attention span about 20 years ago.\u00a0<\/span><\/i><\/p>\n

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Did you see the difference?\u00a0<\/span><\/p>\n

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A study to support a statement can lend an air of authority to your content, but let\u2019s dive a little deeper into how this content marketing and engagement strategy works.\u00a0<\/span><\/p>\n

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How Statistics, Studies, And Data Create Engaging Content<\/h2>\n

The human brain processes visual images 60,000 times faster than text. It means it can encode visual and statistical information way faster than text sentences.\u00a0<\/span><\/p>\n

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Had this sign said \u201cslippery when wet\u201d in text, you would have driven past it without reading anything about the potential danger ahead. But, because it\u2019s visual information<\/span>, it gets stamped into your head, making it easier to retrieve later.\u00a0<\/span><\/p>\n

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This explains why statistics and data is essential in content as they can effectively engage your audience and communicate your message. Now you would probably question the need for creating engaging content in the first place. Yes, it\u2019s easier to digest than a pure-text article, but what do the statistics say?\u00a0<\/span><\/p>\n

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