{"id":7933,"date":"2019-10-14T10:00:48","date_gmt":"2019-10-14T02:00:48","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=7933"},"modified":"2023-03-08T14:28:53","modified_gmt":"2023-03-08T06:28:53","slug":"how-to-build-a-brand-identity-with-human-traits","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-build-a-brand-identity-with-human-traits\/","title":{"rendered":"How To Build A Brand Identity With Human Traits"},"content":{"rendered":"

As humans, it’s in our nature to be attracted to each other based on visual factors and characteristics. It’s the same way how animals are interested in one another.<\/span><\/p>\n

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Such a case is similar to how we’re interested in brands with human-like traits. We tend to come closer to companies that exhibit human-like characteristics.<\/span><\/p>\n

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Look at it this way: do you prefer to communicate with a robot or a human? You’d probably choose the latter. But what if the robot’s almost human-like, from head to toe? You wouldn’t see the difference.<\/span><\/p>\n

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Case in point, brands with human-like characteristics have a higher chance of attracting audiences. No one wants to converse with a <\/span>spooky robot<\/span><\/a>, anyway.\u00a0<\/span><\/p>\n

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Especially not this robot. Geez! Halloween came early.<\/em><\/p>\n

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So the question is: How do you create a brand identity with human traits? Here are a few tips on how to do so!<\/span><\/p>\n

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Build A Friendly Face<\/h2>\n

It’s easy to create a brand personality, but it’s hard to keep it intact. Start by building a friendly face that can attract all kinds of people! Here are a few factors that might help:<\/span><\/p>\n

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