{"id":8166,"date":"2021-12-30T00:00:31","date_gmt":"2021-12-29T16:00:31","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=8166"},"modified":"2023-03-09T10:20:03","modified_gmt":"2023-03-09T02:20:03","slug":"how-to-create-a-strategic-content-calendar","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-create-a-strategic-content-calendar\/","title":{"rendered":"How to Create a Social Media Marketing Content Calendar?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the increasing number of social media users worldwide, great content will secure a spot on a business\u2019s followers or target audience&#8217;s News Feed. Every <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span> <\/a><span style=\"font-weight: 400;\">campaign you put up on social media platforms is a perfect opportunity for your business to interact, connect, and communicate with your consumers and introduce your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, with many happenings every day, some might become overwhelmed and cannot keep up with the latest news and trends. Along the way, you may lose your brand personality or start having too many unnecessary posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To prevent that, make sure to be more organised in planning your <\/span><span style=\"font-weight: 400;\">social media marketing <\/span><span style=\"font-weight: 400;\">campaigns. Here is how to create a social media content calendar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2 id=\"7-Tips-For-Creating-A-Social-Media-Marketing-Content-Calendar\" style=\"text-align: left;\"><strong>7 Tips For Creating A Social Media Marketing Content Calendar<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Audit-Content-on-Social-Media-Platforms\">1. <strong>Audit Content on Social Media Platforms.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before you post your next <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> campaign, you first have to audit the content you posted on all of your social media platforms.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Auditing your content will help pinpoint what is working and need improvement on your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media management<\/span><\/a><span style=\"font-weight: 400;\"> strategies. You will also know what topics you have already written about and share with your target audience. As such, no duplicate content will get published on your social media, and you can determine what topic you should post next based on the latest news and trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To audit your social media content, go to the social media channels you use and note down all the changes, whether positive or negative. To picture how it works, here is a <\/span><a href=\"https:\/\/neilpatel.com\/blog\/social-media-audit\/\"><span style=\"font-weight: 400;\">guide from Neil Patel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Choose-Your-Social-Media-Channels\">2. <strong>Choose Your Social Media Channels.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besides Facebook, Twitter, and Instagram, there are other more popular social media platforms out there. As a business owner, you need to use the perfect channels to interact, connect, and communicate with your target audience more effectively.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To know which one you should use, here are the types of social media channels and their uses.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Networks &#8211; use of branding, social awareness, building relationship, and customer service (e.g., Facebook, Twitter, and LinkedIn)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media Sharing Networks &#8211; find and share image or video with content (e.g., Instagram, YouTube, Snapchat, and TikTok)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discussing Forums &#8211; find, share, and discuss compelling topics and opinions (e.g., Reddit, Quora, and Digg)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Among these social media channels, make sure to choose a platform that fits your needs. Doing so will guarantee your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> campaign for your <\/span><span style=\"font-weight: 400;\">company<\/span><\/a> <span style=\"font-weight: 400;\">will be successful. <\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Have-a-Brainstorming-Session\">3. <strong>Have a Brainstorming Session. <\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you know which social media channels you should use to reach your target audience, it is now time to think. Have a brainstorming session with your <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> staff and let them pitch their ideas and opinions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, you will be able to stretch your creativity even more as you hear ideas with your team. It also allows you to check the content you want to place on your<\/span><span style=\"font-weight: 400;\"> social media marketing<\/span><span style=\"font-weight: 400;\"> content calendar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4 id=\"4-Decide-Which-App-to-Use-to-Track-Content-Calendar\">4. <strong>Decide Which App to Use to Track Content Calendar.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After you list down every idea and opinion of your digital marketing staff and think of topics for your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> campaigns, the next thing you need to do is decide which tool to use to track your content calendar.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You should know that human memory is not perfect. Sometimes, things can slip through our minds, and as a business owner, you cannot afford that as your profit is at stake.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To guarantee you will be hands-on with your <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> content calendar, use a tool like a Google spreadsheet. With this, you will know the date and time and who is the person that made any change.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4 id=\"5-Make-a-Content-Library\">5. <strong>Make a Content Library.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Time is precious, and not everyone can afford to waste every second. So instead of going to the office and checking the desktop computer&#8217;s folder about what content to post, you should upload everything in centralised storage so any of your <\/span><span style=\"font-weight: 400;\">digital marketing <\/span><span style=\"font-weight: 400;\">staff can access it anytime and anywhere.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A great place to use as a content library is Google Drive. Here, you can store, save, and create documents whenever you need them and wherever you are. As such, your <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> campaign is always ready for posting.\u00a0<\/span><\/p>\n<p><b>ALSO READ:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-5-pillars-of-social-media-marketing\/\"><span style=\"font-weight: 400;\">The 5 Pillars Of Social Media Marketing<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4 id=\"6-Invite-The-Team-To-Proofread-Review\">6. <strong>Invite The Team To Proofread &amp; Review<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When creating your <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> content calendar, you must do these things thoroughly. Ensure you are careful what words, sentences, or phrases to share with your target audience to keep them engaged with your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>READ MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/ux-writing-4-tips-for-creating-quality-content\/\"><span style=\"font-weight: 400;\">UX Writing: 4 Tips For Creating Quality Content<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To guarantee that, invite the entire<\/span><span style=\"font-weight: 400;\"> digital marketing<\/span><span style=\"font-weight: 400;\"> staff to proofread and review their works. Doing so will help them pinpoint the misspelt words, vague sentences and make their <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> campaign more engaging.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4 id=\"7-Share-Away\">7. <strong>Share Away!<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once done, you have two options. Post it right away or schedule each content on certain days. Either way is okay, and both are better since your target audience will become more engaged with what you offer if they often see your <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> campaign on their News Feed.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">But the question is, how often should you post?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The answer depends on your goal. Also, the time and effort you would like to spend. But here is the ideal ratio of how frequent your social media post should be.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook pages &#8211; once or twice a day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter &#8211; five to ten times a day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram &#8211; once or thrice a day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn &#8211; two times a week<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"Final-Remarks\"><strong>Final Remarks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">These are just a few tips on how to create a strategic <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> content calendar. You can see that many preparations need to be made before anyone can see a post on social media platforms.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That is why if you barely have time to create one yourself and manage your social media, then hire a <\/span><span style=\"font-weight: 400;\">social media management<\/span><span style=\"font-weight: 400;\"> expert instead. They can ease the hassle since they will do everything from content ideas to content posting.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">For more tips and tricks for social media, get in touch with our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">social media marketing agency in Singapore<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. Contact OOm at 6391-0930 to learn more.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the increasing number of social media users worldwide, great content will secure a spot on a business\u2019s followers or target audience&#8217;s News Feed. Every social media marketing campaign you put up on social media platforms is a perfect opportunity for your business to interact, connect, and communicate with your consumers and introduce your brand. [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":35987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[45],"tags":[196,743,63,15],"class_list":["post-8166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","tag-brand-identity","tag-content-calendar","tag-content-marketing","tag-digital-marketing-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/8166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=8166"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/8166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/35987"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=8166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=8166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=8166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}