{"id":8395,"date":"2019-12-05T15:39:56","date_gmt":"2019-12-05T07:39:56","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=8395"},"modified":"2023-03-08T10:57:20","modified_gmt":"2023-03-08T02:57:20","slug":"can-you-seo-a-single-page-website","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/can-you-seo-a-single-page-website\/","title":{"rendered":"Can You SEO a Single-Page Website?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The use of a single-page website is a trend that\u2019s gaining attention these days.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But, apart from attention, it\u2019s also been receiving mixed reactions from the <\/span><span style=\"font-weight: 400;\">digital marketing experts<\/span><span style=\"font-weight: 400;\">. Some are adapting to this fad while others are strongly against it as it\u2019s thought to go against the fundamentals of SEO and web design.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"1\">What Is A Single-page Website?<\/h2>\n<p><span style=\"font-weight: 400;\">If the name isn\u2019t any indication, a single-page website is a website that uses a single HTML page. Unlike multiple-page websites that have additional pages such as <\/span><i><span style=\"font-weight: 400;\">About Us<\/span><\/i><span style=\"font-weight: 400;\">, Services, <\/span><i><span style=\"font-weight: 400;\">News, and\/or Blog, <\/span><\/i><span style=\"font-weight: 400;\">a one-page website has all its content in one page, often in a long-scrolling layout.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With mobile browsing on the rise, a single-page website offers a speedy and responsive website wherein users no longer have to click on navigation links. Instead, they can scroll down the page or jump to a particular section within the same page.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The beauty of this trend also lies to the fact that it can promote a brand and its message in an uncluttered and straightforward manner. Furthermore, it encourages visitors to make a faster decision compared to sending them to multiple pages to complete an action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But, with such appealing benefits, the question is: can you SEO a single-page website?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-8397 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/12\/kitkat_one_page_website.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"2\"><strong>The Problem with a Single-Page Website\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While it\u2019s possible, it can be quite difficult to optimise a one-page website for SEO.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For instance, with a one-pager, you will not be able to drive as much traffic as a multiple-page website. It\u2019s simply because it will not have enough content to target a wide range of topics, let alone keywords.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b> Keywords <\/b><span style=\"font-weight: 400;\">&#8211; As an illustration: a page, in most cases, can only be optimised for a single phrase or what is called a <\/span><i><span style=\"font-weight: 400;\">long-term keyword; <\/span><\/i><span style=\"font-weight: 400;\">and because there\u2019s only one in a one-pager, the entire website can only be optimised to target a single phrase.\u00a0<\/span><\/li>\n<li><b> Content <\/b><span style=\"font-weight: 400;\">&#8211; Moreover, there\u2019s also the limitation on content and this is where multiple-page websites can get a leg up. In general, they have a dedicated webpage for their blogs wherein they can cover more topics and target more keywords.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em><b>Also Read: <\/b><\/em><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-seo-an-e-commerce-website\/\"><i><span style=\"font-weight: 400;\">How to SEO an E-Commerce Website\u00a0<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"3\"><strong>So, When Is A Single-Page Website Applicable?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Nevertheless, there are cases when a one-pager might be a great fit for your SEO goals.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One reason you would want to set up a website as such is when you\u2019re promoting an event, a particular product, and\/or a collaboration with another brand. In this case, you\u2019ll be driving traffic from TV ads, flyers and the works, more than Google searches.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But, that\u2019s not all, there are certain benefits in a single-page website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"4\"><span style=\"font-weight: 400;\"><strong>The Benefits Of A Single-Page Website<\/strong>\u00a0<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> It is clean and comprehensible, making the content easier for users to digest.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> It makes a more mobile-responsive website that is easier to navigate through.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> It is found to <\/span><a href=\"https:\/\/designmodo.com\/ux-single-page-websites\/\"><span style=\"font-weight: 400;\">increase conversions by up to 37.5%<\/span><\/a><span style=\"font-weight: 400;\"> than multi-page websites.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> It is easier to create, update, and maintain.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If despite its advantages, you think you can benefit from a single-page website, you\u2019ll find the following actionable tips helpful when you want to optimise this type of site for SEO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-8398 size-full aligncenter\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2019\/12\/milano_digital_week_single_page_website.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"5\">How To Optimise A Single-page Website<\/h2>\n<h4 id=\"split-content\">1. Split Content Into Small Segments<\/h4>\n<p><span style=\"font-weight: 400;\">Keeping to the clean and straightforward look of a single-page website, make sure that you don\u2019t overwhelm users with too much information. Divide your content into sections like how you would divide them into different webpages. More importantly, make sure to keep your messaging clear, concise, and consistent.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"optimise\">2. Optimise Per Section<\/h4>\n<p><span style=\"font-weight: 400;\">Like how you would in a multi-page content, you have to do some keyword mapping. As you have only one page to tell your story, its flow should be continuous and sequential. Group related content into sections, and each has to have a heading or an &lt;h1&gt; tag. So, basically, a one-page website is a multi-page website compressed in a single webpage.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"page-speed\">3. Optimise Page Speed<\/h4>\n<p><span style=\"font-weight: 400;\">Because you\u2019re serving several sections with possibly different types of layouts and content, your one-page website might get heavier and take more time to load thus, you\u2019d want to optimise that. More importantly, make sure not to stuff your site with unnecessary design elements as it can hurt your SEO.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"update-content\">4. Update Content<\/h4>\n<p><span style=\"font-weight: 400;\">You may have limitations on your content but that doesn\u2019t mean you can\u2019t optimise it for your single-page website. In fact, updating your content is always a good idea on a one-pager site. Here, you can rewrite your sections to align then with your business events, as they happen. Doing so can help your website remain relevant and up-to-date.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"professionals\">5. Call In The Professionals<\/h4>\n<p><span style=\"font-weight: 400;\">Optimising your single-page website may require more attention and effort than you might imagine. You can call in the professionals, like our team of <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing experts at OOm Singapore<\/span><\/a><span style=\"font-weight: 400;\"> to help you achieve whatever you\u2019re trying to accomplish with your one-pager site.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As a takeaway, a single-page website is generally not as good for SEO as multi-page websites. But then again, optimising for SEO might not be your goal in the first place. You may still find it right for you and your current goals. But, no matter what it is, you have to exert some effort to make it SEO-friendly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Did you find this article helpful? Read the latest and more interesting SEO news on our website. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of a single-page website is a trend that\u2019s gaining attention these days.\u00a0 &nbsp; But, apart from attention, it\u2019s also been receiving mixed reactions from the digital marketing experts. Some are adapting to this fad while others are strongly against it as it\u2019s thought to go against the fundamentals of SEO and web design.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":9104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[20],"tags":[762,763],"class_list":["post-8395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-seo","tag-how-to-seo-single-page-website","tag-single-page-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/8395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=8395"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/8395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/9104"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=8395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=8395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=8395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}