{"id":8505,"date":"2020-01-03T17:42:19","date_gmt":"2020-01-03T09:42:19","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=8505"},"modified":"2023-03-09T09:41:58","modified_gmt":"2023-03-09T01:41:58","slug":"understanding-colour-theory-why-it-matters-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/understanding-colour-theory-why-it-matters-in-digital-marketing\/","title":{"rendered":"Understanding Colour Theory & Why It Matters In Digital Marketing"},"content":{"rendered":"

The concept of colour theory is not anything new. The term has been used profusely in the past, first appearing in Leonardo da Vinci\u2019s writings in the 1400s.\u00a0<\/span><\/p>\n

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Today, it remains an essential factor in disciplines like art and science but more so in the digital marketing industry. We have touched on this topic\u2014colour psychology, in particular\u2014for several times in the past, emphasising its power to define your brand, influence your audience, and prompt them to take action.\u00a0<\/span><\/p>\n

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What Is Colour Theory?<\/strong><\/h2>\n

In essence, colour theory is the science of colours, which defines how colours mix, how we are likely to perceive them, and what message they communicate.\u00a0<\/span><\/p>\n

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Colours can compel us; influence our actions and behaviour<\/span><\/a>. In fact, studies suggest that coloured ads can attract 42% more attention than those in black and white. What\u2019s more, a prospect may hold on to a coloured business card 10 times longer a plain white card.\u00a0<\/span><\/p>\n

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There\u2019s a reason why Mcdonald\u2019s is red, Starbucks is green, and Facebook is blue. Here, we dig deeper into the interesting facts about how we can use colour theory for our digital marketing campaigns.\u00a0<\/span><\/p>\n

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The Power Of Colour Theory In Digital Marketing & Social Media Campaigns\u00a0<\/strong><\/h2>\n

Although colour is merely a part of a branding toolkit\u2014which also includes fonts, texts, images, symbols, etc.\u2014it\u2019s arguably the most powerful in terms of communicating a brand\u2019s persona. It can communicate with us on an emotional level, making it more effective at persuasion.\u00a0<\/span><\/p>\n

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