{"id":8634,"date":"2020-01-21T10:00:55","date_gmt":"2020-01-21T02:00:55","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=8634"},"modified":"2022-05-23T14:54:32","modified_gmt":"2022-05-23T06:54:32","slug":"creating-content-for-a-niche-audience-in-singapore","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/creating-content-for-a-niche-audience-in-singapore\/","title":{"rendered":"Creating Content For A Niche Audience In Singapore"},"content":{"rendered":"

In the marketing industry, the goal isn\u2019t just to reach hundreds or thousands of consumers, but rather to identify your \u201c<\/span>target audience<\/span><\/a>\u201d. But did you know that you can take it a step further by marketing to more specific consumers, also known as your \u201cniche audience\u201d?<\/span><\/p>\n

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Think of it this way: Your business has a target audience, right? Dig a little deeper, and you’ll discover a subgroup of people called a \u201c<\/span>niche<\/span><\/a> audience\u201d.\u00a0<\/span><\/p>\n

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Your niche audience is a group of people who have distinctive wants and needs. Although they\u2019re not large in numbers, they\u2019re considered valuable since they often engage with your brand compared to other consumers. In short, these people are your go-to customers, someone who you can trust to sell your products or services.<\/span><\/p>\n

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Now that we know what a niche audience is, the only question left is: who exactly are they? Before you create content for your unique audience, it’s necessary to discover who they are first.<\/span><\/p>\n

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Step 1: Knowing The Difference<\/h2>\n

Finding your niche audience begins with understanding their behaviour and actions, so you can target your marketing at their needs. Before you start creating niche content, here\u2019s something to consider:<\/span><\/p>\n

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Target Audience Versus Niche Audience<\/b><\/h4>\n

There\u2019s a difference between the two. Your target audience is a particular group of people who you wish to reach. On the other hand, your niche audience consists of people with more precise interests. In general, your niche audience is a group within a group\u2014similar to a <\/span>Matryoshka doll<\/span><\/a>.<\/span><\/p>\n

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For instance, your target audience is people from ages 20 to 25-year-old males. If you want to figure out your niche consumers, be a little more specific and target 20 to 25-year-old males who <\/span>also <\/span><\/i>work middle-class jobs and love to purchase sneakers.<\/span><\/p>\n

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Step 2: Research Is The Key<\/h2>\n

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Now that you understand the gist of what a niche audience is, the next step is the heart of research itself: gathering customer data.<\/span><\/p>\n

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With your existing customer database, try to get into specifics and identify the common traits among your niche audience. Let\u2019s refer to the demographics and examine each characteristic:<\/span><\/p>\n

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    1. Ethnicity<\/b> – In Singapore, the ethnic composition consists of four main groups: Chinese, Malays, Indians, and others.\u00a0<\/span><\/li>\n
    2. Employment <\/b>– Identifying your customers shared employment traits will let you discover a few things, such as their job, monthly income, and how much money they\u2019re willing to spend.<\/span><\/li>\n
    3. Religion <\/b>– Singapore is no stranger to religion. The five major religions in the country include Buddhism, Islam, Christianity, Taoism, and Hinduism.<\/span><\/li>\n
    4. Culture (By Age) <\/b>– You know what some people say, “Age is just a number.” With that said, you could be more specific with the customer\u2019s age by identifying the era and culture where they grew up in.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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      These are just some of the traits that you can identify to discover which are the most commonly shared among your target market. By knowing the common characteristics, you can chase after customers who are more or less similar to each other, making it easier to discover your niche market.<\/span><\/p>\n

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      Step 3: Niche Marketing<\/h2>\n

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      The hard part may be over, but the real challenge is just about to begin. Fortunately, all you have to do is follow the trail of information and apply the data you\u2019ve gathered in creating content.<\/span><\/p>\n

      To make it sound simple, let’s picture a hypothetical situation. For example, you own an <\/span>online flower shop in Singapore<\/span><\/a>. Your target market is women from ages 20 to 30 years old. After doing enough research, how can you dissect the data you\u2019ve gathered to identify a niche audience?<\/span><\/p>\n

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      Let\u2019s get into more specific details. Instead of limiting your target market with the customer\u2019s age and sex, you can go a step further by including their interests, employment, and ethnicity.<\/span><\/p>\n

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      Target Audience<\/b><\/td>\nNiche Audience<\/b><\/td>\n<\/tr>\n
      Women<\/span><\/p>\n

      20 to 30 years old<\/span><\/td>\n

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      Women<\/span><\/p>\n

      20 to 30 years old<\/span><\/p>\n

      Middle-class job<\/span><\/p>\n

      Taoist<\/span><\/p>\n

      Animal lover<\/span><\/p>\n

      Works out at home or the gym<\/span><\/p>\n

      Active social media user<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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      Notice the difference between the two? By compartmentalising your customer database, you can finally create content for targeted to unique consumers.<\/span><\/p>\n

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      As for creating content, let\u2019s use the said example for reference. Now that you know you\u2019re aware of your niche market, you can apply the information you\u2019ve gathered and market to specific consumers. You can publish content that your niche audience will relate to, such as this cute little photo of a dog carrying a flower.<\/span><\/p>\n

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      Hmm. A dog carrying a flower? This won\u2019t just attract women who love pets, but people of different kinds as well!<\/span><\/i><\/p>\n

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      Once you\u2019ve discovered your niche market, it will be much easier to create content specially made for them. <\/span><\/p>\n

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      But don\u2019t just stop there. Consider other ways to market your business to niche customers, such as:<\/span><\/p>\n

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