{"id":8724,"date":"2020-01-27T11:04:32","date_gmt":"2020-01-27T03:04:32","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=8724"},"modified":"2022-05-26T20:39:56","modified_gmt":"2022-05-26T12:39:56","slug":"how-to-boost-your-social-media-engagement-for-free","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-boost-your-social-media-engagement-for-free\/","title":{"rendered":"How To Boost Your Social Media Engagement For Free"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With over 4.83 million Singaporeans online, social media has become an indispensable tool for marketing your brand.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, getting your content on your social media channels isn\u2019t what will get you the sailes. While you may use to build your audience, what you have to do is to focus on your engagement as well. The time you spend building relationships with your audience can convert them into customers, which in return can result in higher sales, improved customer loyalty, and more positive reviews.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s easier to use this platform to get your content out. But, if you use it as an avenue to engage with your customers, you\u2019re as good as leveraging any platform to increase leads and brand awareness.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will discuss the following further:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> What is social media engagement?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How to boost social media engagement?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How to measure social media engagement\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"1\"><b>What Is Social Media Engagement\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media engagement is geared towards strengthening your customer relationships. Here, your goal is to get your followers to engage with your posts, preferably to send you a message, hence the opportunity to get to know them better and establish a relationship with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the benefits of social media engagement don\u2019t easily come by. It takes going above and beyond what your competitors are doing so you can offer one-of-a-kind customer service. But, the good news is that you can do most of them for free!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"2\"><b>How To Boost Social Media Engagement\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Being active on social media\u2014publishing relatable content, responding to customer enquiries, and getting yourself in relevant conversations\u2014are some of the ways you can grow and maintain your social media following. We will be further discussing in detail the ways you can increase your sales through engagement.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"3\"><b>Be Active\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Staying active on social media is the first step to let your audience know your presence and that you\u2019re up to date with the latest trends. Post on a regular basis and at times when your audience is most likely active. Digital marketing agencies in Singapore think posting up to three times is no longer an exaggeration and thus, acceptable.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"4\"><b>Involve Yourself In Relevant Groups\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While creating and publishing content on your feed is essential, you should remember to start conversations outside your realm as well. Joining groups, forums, and other conversations relevant to your brand will help to get your name about and increase your chances of reaching out to a wider audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"5\"><b>Engage with the Latest Trends and Topics\u00a0<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sharing and involving yourself on trends, topics, and issues relevant to your business is another way to stay active on social media. Giving your two cents in such conversations allows you to demonstrate your authority in your industry, which in return can generate respect and admiration for your brand.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"6\"><b>Share Others\u2019 Content\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Having said that, you should know that you don\u2019t necessarily have to come up with original posts every time. If someone else has better answers to a query, you can direct your customers to that. This strategy will not only keep your content diverse but will also give the impression that more than sales, your goal is to give your customers what they need.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"7\"><b>Don\u2019t Forget User-Generated Content\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">On top of that, you should also share posts from your followers and customers, too. These user-generated content can be anything from screenshots of their reviews or their photos serving as proof that they\u2019re using your products. This can lead to them sharing your post, which in return can mean more exposure for you.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8730 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/01\/user_generated_content.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"8\"><b>Run Polls, Surveys &amp; Contests\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Polls, surveys, and contests are merely some of the types of content that are engaging and effective in receiving customer feedback quickly. Plus, they\u2019re easy to create too! Facebook and Twitter are two channels that offer poll features and they both are a great way to obtain data that can be useful for your future marketing strategies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8729 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/01\/resource-twitter-polls-tacobell.jpg.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"9\"><b>Address Negative Reviews\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One good practice in social media engagement is to be responsive to queries on your page. The same is true\u2014maybe even more essential\u2014for the negative comments about your brand. Managing your reputation, responding positively, and resolving the issues is just as important when it comes to engaging with your audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8727 \" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/01\/kfc-fck-759x1024.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"10\"><b>Personalise Engagement\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">On top of all that, you can also make your audience truly engaged by giving direct responses to their content. Mcdonald\u2019s are acing this strategy by directly responding to customer posts and addressing their concerns on Twitter. This is a great way to make every customer feel valued by your business.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8728 \" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/01\/Macdonalds-Customer-Response-Social-Media-Engagement.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"11\">Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">In conclusion, these tips can be summarised into two words: <\/span><i><span style=\"font-weight: 400;\">get involved<\/span><\/i><span style=\"font-weight: 400;\">. Be where your audience is and engage in conversations that you can relate to. Finally, don\u2019t forget to measure your efforts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Most of the social media platforms today\u2014Facebook, Twitter, and Instagram\u2014are equipped with tools to measure and track your audience engagement. Some of the metrics you can track include page performance, followers, likes, reach, and page views.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can do all the work but you can also get professional help from a social media marketing agency like OOm.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Get in touch with us today to learn more.\u00a0<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over 4.83 million Singaporeans online, social media has become an indispensable tool for marketing your brand.\u00a0 &nbsp; However, getting your content on your social media channels isn\u2019t what will get you the sailes. While you may use to build your audience, what you have to do is to focus on your engagement as well. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":8765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[21],"tags":[35,211,108,22],"class_list":["post-8724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-social-media","tag-social-media-engagement","tag-social-media-management","tag-social-media-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/8724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=8724"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/8724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/8765"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=8724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=8724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=8724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}