Our Digital Marketing Blog

Off-page SEO

Unlinked Brand Mentions – A building block to your campaign goals

Ian Ong 5 September 2022

Key Takeaways Identify instances where your brand is mentioned without a hyperlink. Reach out to site owners to request a link addition. Monitor brand mentions …

Off-page SEO

Link Exchange: A Double-Edged Sword in Link-Building Campaigns

Ian Ong 31 August 2022

Key Takeaways Exchanging backlinks with other sites can boost SEO. Must be done naturally and with reputable partners. Excessive or spammy exchanges can trigger penalties. ...

Off-page SEO

Link Reclamation: How to Find and Recover Broken Links for Long-Term SEO Success

Ian Ong 23 August 2022

Key Takeaways Reclaims lost or broken backlinks pointing to your site. Involves updating URLs or requesting corrections. Recovers lost authority and traffic. Often overlooked but ...

Off-page SEO

A beginner’s guide to guest blogging: What you need to know

Ian Ong 19 August 2022

Key Takeaways Builds backlinks and authority in your niche. Drives referral traffic from relevant sites. Establishes your brand voice beyond your website. Requires outreach and ...

SEM Guide

Stop guessing, Evaluate and Analyse your Google Ads Performance

Ian Ong 3 August 2022

Key Takeaways Key metrics include CTR, conversion rate and quality score. A/B testing improves ad copy and visuals. Performance depends on landing page experience. Regular ...

SEM Guide

Targeting and researching SEM keywords for a successful campaign

Ian Ong 28 July 2022

Key Takeaways Keywords trigger your ads in search results. Can be broad, phrase match, exact match, or negative. Right selection improves ad relevance and ROI. ...

RD_Customgraphics observation targeting google ads

SEM Guide

Monitoring Your Google Ads Performance Via Observation Targeting

Ian Ong 21 July 2022

Key Takeaways Observation targeting lets you monitor how certain audiences perform without narrowing your reach. It helps identify high-performing audience segments. Useful for refining bids ...

SEM Guide

Life Events Google Ads – Capturing Audiences Through Life’s Moments

Ian Ong 18 July 2022

Key Takeaways Targets users during major life changes (e.g. marriage, graduation, moving). Highly effective for timing-sensitive offers. Builds emotional relevance. Works well for real estate, ...

RD_Customgraphics Google affinity audiences

SEM Guide

The Power Of Segmented Marketing Via Google Affinity Audiences

Ian Ong 13 July 2022

Key Takeaways Affinity audiences are based on users’ long-term interests. Google groups users by lifestyle and browsing behaviour. Useful for brand awareness and top-funnel campaigns. ...

A man stands on a platform with a target.

SEM Guide

In-Market Audiences: Advertising For People Ready To Purchase

Ian Ong 11 July 2022

Key Takeaways Google identifies users actively researching specific products/services. Great for targeting people close to making a purchase. Increases conversion potential. Useful for remarketing and ...

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