{"id":4878,"date":"2022-06-06T14:29:30","date_gmt":"2022-06-06T06:29:30","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/?page_id=4878"},"modified":"2025-07-17T14:43:26","modified_gmt":"2025-07-17T06:43:26","slug":"sem-introduction","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/sem-introduction\/","title":{"rendered":"SEM Introduction"},"content":{"rendered":"\t\t
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The Complete Guide To SEM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Increases website visibility through paid advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFIRST GUIDE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Your<\/i> Ste<\/i>p-by-step<\/i> SEM Guide<\/i><\/strong><\/h2>\n

Running an online business often requires you to think of ways to increase the visibility of your website. The higher your visibility, the more conversions you may eventually receive.<\/span><\/p>\n

You might have learnt about optimising your website organically. Yet, due to the high level of competition, ranking on the first page of search results without spending money behind it will be difficult.<\/p>\n

This is where search engine marketing comes into play. SEM, or Search Engine Marketing, is a digital marketing strategy used to drive website traffic through search engine results pages (SERPs).<\/p>\n

In contrast to SEO, SEM requires pay-per-click (PPC) advertising to increase a website’s visibility. Even though applying SEM requires you to spend some money, it doesn’t guarantee that you’ll drive more traffics to your website in the blink of an eye.<\/p>\n

You will need to consider several factors to run a successful SEM campaign. Starting from choosing relevant keywords, testing the ad copies, to bidding your keywords accordingly.<\/p>\n

Though it might seem complex, particularly if you’re new in the online marketing scene, you can learn the tactics through this comprehensive guide that will help you run your ads competently!<\/p>\n

Looking for a trusted SEO agency in Singapore<\/a>? Schedule a consultation<\/a> with us today.<\/p>\n

About Roots Digital<\/h2>\n

Roots Digital is an award-winning digital marketing agency<\/a> and SEO agency<\/a> headquartered in Singapore, specialising in eCommerce Marketing and lead generation.<\/p>\n

Some of our core digital marketing services include SEO services<\/a>, SEM services<\/a>, Google Ads management services<\/a>, Google Analytics services<\/a> and more.<\/p>\n

Feel free to reach out if you\u2019re interested in working with us. Connect with us via our service enquiry form<\/a>. You may schedule a call for more information and to know more about our digital marketing services.<\/p>\n

Looking for digital marketing grants for SMEs<\/a>? Check out our pre-approved digital marketing solutions under the PSG digital marketing grant<\/a>.<\/p>\n

PSG Grant For Digital Marketing<\/a> \u2013 Save up to 70% on your digital marketing today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Let's Explore the chapters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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SEM Fundamentals: Search Engine Marketing Strategy \u2013 An Overview <\/h3><\/div>\t\t\t\t\t\t\t\t\t
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SEM Marketing- Effectively growing your business in a competitive market<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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Launching your SEM Campaign \u2013 What is it and how do you structure it<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tIf this is your first time learning about Search Engine Marketing (SEM), it\u2019s okay. You don\u2019t have to be hard on yourself for having a little ..\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Google Ads Cost - The ins and outs of search engine advertising<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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A brand campaign that works! How to run your Google Ads campaign<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tPay for results that make your brand stand out online. Ensure that when customers search for your businesses on Google Search, they ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Reaching the Right People through Google Ads Audience Targeting<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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In-Market Audiences - Advertising for people ready to purchase<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tRead up! The in-market audience is advertising for people who are ready to try your products and services. It grows your audience and ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The power of segmented marketing via Google Affinity Audiences<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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Life Events Targeting \u2013 Capturing audiences through life\u2019s moments<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tLife events targeting allows advertisers to focus their campaign on users who were about to recently experience milestones in their lives. Read ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Monitoring Your Google Ads Performance Via Observation Targeting<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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Targeting and researching SEM keywords for a successful campaign<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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Stop guessing, Evaluate and Analyse your Google Ads Performance <\/h3><\/div>\t\t\t\t\t\t\t\t\t
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Understanding Online Ads: The Complete Guide to Ad Auctions<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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SEM Strategy - Becoming Visible on Google\u2019s Top Search Results<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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Local Service Ads: Expand Your Reach and Book More Jobs<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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Add to Cart or Check Out: Discover How Google Shopping Works<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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PPC 101: Key PPC Metrics Every Advertiser Should Track<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tLearn about the most important PPC metrics to measure the success of your ad campaigns and what you should do to improve ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Why Geo Targeting Ads? And Everything You Should Know About It<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tAdvertising with Geo Targeting helps digital marketers to focus on a specific market. Resulting in better ROI and direct messaging to ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Google Remarketing - Converting Past Visitors to Valuable Clients <\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tGoogle Remarketing offers your brand better conversion rates than traditional pay-per-click advertising at a lower cost. How? Read ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Competitor Targeting: How to Win Your Competitors\u2019 Audiences<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tUsing competitor targeting, you can find your competitors, attract new customers and increase your market share. Learn how you can ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Getting Ahead: Defining Ad Rank, Its Factors And How To Improve It<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tGoogle Ads and its algorithm have advanced over the years. Learn about the six factors that determine your ad rank and tips on how to ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The Ultimate Guide To The 8-Step PPC Audit Checklist<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tWant to figure out if your campaign is working just fine? Check out this comprehensive guide on how to conduct a PPC audit and why it\u2019s important ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Turn Visitors To Paying Customers with Conversion Rate Optimisation<\/h3><\/div>\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\tConversion rate optimisation has the potential to increase the number of your visitors that turn into paying customers. Learn more about ..\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tChatGPT Ads in Singapore: how they work, what they cost and who can advertise (2026)\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\tIan Ong\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\t24 October 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t
\n\t\t\tChatGPT Ads are live in Singapore. See how they work, who sees them, what they cost (from S$25 a day) and which businesses can advertise. ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tSEO for enterprise companies: a Singapore guide to scaling search in 2026\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\tIan Ong\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\t9 October 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t
\n\t\t\tA single template change on your site can move rankings across thousands of pages at ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tInternational SEO: The Complete Guide for Singapore Businesses Going Global (2026)\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\tIan Ong\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\t9 October 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t
\n\t\t\tSingapore is a small home market. If your product or service can travel digitally, ranking ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tHow to build an SEO branding strategy that ranks and gets remembered\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\tIan Ong\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\t9 October 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t
\n\t\t\tYou can rank first for every keyword in your niche and still lose the sale. ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tFranchise SEO: The Complete Guide to Ranking Every Location (2026)\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\tIan Ong\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\t9 October 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t
\n\t\t\tYou run a recognised brand, yet half your locations sit on page five of Google ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tHow the Google Ads Daily Budget Works in 2026: Setting, Calculating & Controlling Spend\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\tIan Ong\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t\n\t\t\t9 October 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t
\n\t\t\tKey takeaways Introduction You set a daily budget of $10 in Google Ads, then open ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Complete Guide To SEM Increases website visibility through paid advertising FIRST GUIDE Your Step-by-step SEM Guide Running an online business often requires you to think of ways to increase the visibility of your website. The higher your visibility, the more conversions you may eventually receive. You might have learnt about optimising your website organically. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_dpc-meta-title":"","_dpc-meta-description":"","_dpc-keyword":""},"class_list":["post-4878","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/pages\/4878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/comments?post=4878"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/pages\/4878\/revisions"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/media?parent=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}