{"id":6273,"date":"2022-09-15T11:18:14","date_gmt":"2022-09-15T03:18:14","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/?p=6273"},"modified":"2026-01-22T19:45:26","modified_gmt":"2026-01-22T11:45:26","slug":"seo-doorway-pages","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/seo-doorway-pages\/","title":{"rendered":"SEO Doorway Pages – a Dirty Trick to Your Website’s SEO Campaign?"},"content":{"rendered":"\t\t
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Search engines are pretty picky about doorway pages. Google made it clear on their webmaster guidelines<\/a> that such pages are automatically blocked and eliminated from the index, which also stops them from search results.<\/p>\n\n

We know that Google continually updates algorithms to ensure a better user experience and the calibre of results returned to satisfy users\u2019 demands.\u00a0<\/p>\n\n

The “doorway pages update,” one of its most recent algorithmic changes, aims to get rid of webspam. Google is aware and fast enough to deal with websites that carry extensive and well-established gateway marketing.\u00a0<\/p>\n\n

What are SEO Doorway Pages<\/h2>\n\n

Doorway pages are pages on your website specifically made to rank for certain search terms.<\/p>\n\n

These pages serve as a \u201cdoorway\u201d to the main content or website and carry no benefit to your audiences. The meta refreshes and a very brief redirect to another page occurs, which might sometimes be part of this strategy when visitors click these pages.\u00a0<\/p>\n\n

Example of SEO Doorway Pages\u00a0<\/h2>\n\n

Doorway pages sometimes referred to as jump pages, entry pages or bridge pages are a series of landing pages that lead to the same objective. Both don’t share the same purpose.\u00a0<\/p>\n\n

Here are examples of doorway pages.<\/p>\n\n

A page that Only Contain Ads or Redirection Button to Another Page\u00a0<\/h3>\n\n

Have you experienced this?<\/p>\n\n

That\u2019s doorway pages for you. They will lead you to one side of the page and leave you with information that is not beneficial to you.\u00a0<\/p>\n\n

A page that Contains Many Keywords with Thin Content\u00a0<\/h3>\n\n

Keyword stuffing is a crime. And we guess you are guilty of it at some point in your SEO campaign journey.\u00a0<\/p>\n\n

Who wasn’t?\u00a0<\/p>\n\n

We all want to get Google\u2019s approval and rank satisfactorily on SERPs. One way to do this is to incorporate all keywords in one piece of content that doesn’t even add value or make sense at all!<\/p>\n\n

We recommend you not do this if you are starting to do SEO or SEM campaigns for your brand. You will suffer the consequences once. Worst, you’ll get notified for violating rules or penalised for doing this strategy.\u00a0<\/p>\n\n

Create content or publication materials that speak value and highlight your brand\u2019s strength. If you can, produce long-form content that you can repurpose into tidbits of information to spread across your social media platforms in the future.\u00a0<\/p>\n\n

Page with Geo-Targeting Keyword List but Redirect User to One Same Page<\/h3>\n\n
\"SEO<\/figure>\n\n

Understanding your users’ locations and delivering content or advertisements directed to them is what makes geo-targeting an essential SEO campaign strategy.<\/p>\n\n

With the use of geotargeting, you can identify your target market and the methods you need to use to connect with them.<\/p>\n\n

But how do some webmasters take advantage of this?\u00a0<\/p>\n\n

Online businesses that rely on Black Hat SEO and an avid supporter of doorway pages turn this strategy to deceive their visitors.<\/p>\n\n

For example, your content uses keywords like Digital marketing agency Singapore, Digital marketing agency Malaysia, and Digital Marketing agency Indonesia<\/strong> yet these phrases lead users to the same pages when they click it you already subscribed to this doorway page bad strategy.<\/p>\n\n

Keep in mind that geo-targeting is integral to your local SEO campaign. Using a geo-targeting keyword list but redirecting users to the same page to gain traction causes more harm than good to your brand\u2019s reputation.\u00a0<\/p>\n\n

Why Are Doorway Pages Bad for SEO?<\/h2>\n\n

The idea that there are “good” and “bad” gateway page kinds is another common misunderstanding regarding them.\u00a0<\/p>\n\n

Most doorway pages are “bad” BlackHat doorway pages, but there are also some “good” WhiteHat doorway pages that can be utilised safely and effectively.<\/p>\n\n

Bad User Experience<\/h3>\n\n
\"bad<\/figure>\n\n

How would you rate a website that promises to offer you reliable information, yet leads you to pages that contain irrelevant data?<\/p>\n\n

Websites that bank on doorway pages deceive visitors or lure them into pages they don’t need. This will only consume your time and confuse you.<\/p>\n\n

Bad user experience ruins a business’s online presence and reputation. Your content must give your visitors or consumers valuable insights and you must be a credible source of information online.\u00a0<\/p>\n\n

Involve Deception to User and Search Engine<\/h3>\n\n
\"SEO<\/figure>\n\n

Doorway pages use deception, which is against a fundamental Google rule: never deceive the user.\u00a0<\/p>\n\n

Google developed the following list of queries for webmasters<\/a> to ask themselves to identify a potential doorway page as part of its training for webmasters:<\/p>\n\n