{"id":877,"date":"2020-08-20T03:26:56","date_gmt":"2020-08-19T19:26:56","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/stage2.rootsdigital.com.sg\/?p=877"},"modified":"2025-08-28T11:22:08","modified_gmt":"2025-08-28T03:22:08","slug":"product-descriptions","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/product-descriptions\/","title":{"rendered":"Product Descriptions: How to Write a Product Description That Sells [Examples + Template]"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"877\" class=\"elementor elementor-877\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55027f75 e-flex e-con-boxed e-con e-parent\" data-id=\"55027f75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6767e6 elementor-widget elementor-widget-text-editor\" data-id=\"7b6767e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Explain features, benefits and use cases of products.<\/li>\n<li>Influence buyer decisions and SEO performance.<\/li>\n<li>Should be clear, concise and persuasive.<\/li>\n<li>Must reflect brand tone and target audience.<\/li>\n<li>Unique descriptions prevent duplicate content issues.<\/li>\n<li>Incorporate power words to trigger emotional responses.<\/li>\n<li>Maintain a consistent tone that matches your brand.<\/li>\n<li>Include specifications and technical details where necessary.<\/li>\n<li>Avoid duplicate content across product pages.<\/li>\n<li>Well-crafted descriptions reduce bounce rates and cart abandonment.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n<p>This is the most detailed guide on how to craft product descriptions that convert well and rank high in search. You\u2019ll get to see every element of a product description deconstructed with examples to see what works and what doesn\u2019t.<\/p>\n\n<p class=\"wp-block-paragraph\">At the end of this guide, you\u2019ll learn how to write a product description that sells and ranks well on search engines, plus a\u00a0<strong>FREE Product Description Template<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"what-is-ecommerce-keyword-research\"><strong><strong>Before you begin<\/strong><\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">If your website is built using Shopify, check out our <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/shopify-seo\/\">Shopify SEO guide<\/a> here before you kickstart your <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/ecommerce-keyword-research\/\">e-commerce keyword research<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">For WooCommerce site owners, we did not forget about you. Check out our <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/woocommerce-seo\/\">WooCommerce SEO guide <\/a>here. It contains the exact SEO steps we took to bring our client&#8217;s website to page 1.<\/p>\n\n<p class=\"wp-block-paragraph\">Don&#8217;t forget to grab a free copy of our <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/ecommerce-seo-checklist\/\">e-commerce SEO checklist<\/a> too.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-product-description\"><strong>What Is a Product Description?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>A product description is the sales copy that helps a shopper understand a product and convince him\/her to buy.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A compelling product description offers shoppers with details like features, benefits and even technical specifications.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Would you rather buy this essential oil candle?<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1001\" height=\"533\" class=\"wp-image-1125\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Tangerine-Product-Description.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Tangerine-Product-Description.jpeg 1001w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Tangerine-Product-Description-600x319.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Tangerine-Product-Description-300x160.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Tangerine-Product-Description-768x409.jpeg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Or this Candle?<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"462\" class=\"wp-image-1126\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Milk-Honey-Product-Description-1024x462.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Milk-Honey-Product-Description-1024x462.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Milk-Honey-Product-Description-600x271.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Milk-Honey-Product-Description-300x135.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Milk-Honey-Product-Description-768x347.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Milk-Honey-Product-Description.jpeg 1139w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"why-is-product-description-important\"><strong>Why Is Product Description Important?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">If the product description does not satisfy the shopper for lack of information, the shopper will likely abandon the product. Therefore, including important details is a huge factor for your products to be added to the cart.<\/p>\n\n<p class=\"wp-block-paragraph\">Writing descriptions for all your products sounds time-consuming and a lot of work. Well, it is. But the benefits of having great product descriptions far outweigh the resources spent on creating them if you do it right. Using unique, compelling product descriptions can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase conversion rate<\/strong><\/li>\n<li><strong>Reduce abandoned carts<\/strong><\/li>\n<li><strong>Decrease return rate<\/strong><\/li>\n<li><strong>Minimize customer calls<\/strong><\/li>\n<li><strong>Improve organic search rankings<\/strong><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"questions-to-ask-before-writing-product-descriptions\"><strong>Questions to Ask Before Writing Product Descriptions<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Before you start to write your product descriptions, let\u2019s get down to brass tacks first. The fundamentals of writing an effective product description is to identify your target customers and how they can benefit from your product. The easiest way to unravel this is by using the\u00a0<strong>5Ws and 1H formula<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">How do you use this formula? Let\u2019s take a fashion apparel store as an example.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"1-who-is-the-product-for\"><strong>1. Who is the product for?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Think of a specific group of people who would use or enjoy your product. It could be based on gender (e.g. men, women), age group (adult, teens), lifestyle choices (e.g. fitness enthusiasts, leisure travelers, sports fans), or major life events they go through (e.g. expecting mothers).<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"2-what-product-attributes-should-you-include\"><strong>2. What product attributes should you include?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Think of the details a shopper should know about your product before making a buying decision. Product attributes include sizing, materials, care instructions, specific functions, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Use the right metric system (centimeters vs. inch) depending on where your shoppers are from for better user experience. A size conversion chart will come in handy too.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"3-where-would-someone-use-your-product\"><strong>3. Where would someone use your product?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Think of events\/occasions where the consumer can use your product. Suits for weddings, proms, or job interviews? A little black dress for date nights or parties, perhaps?<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"4-when-should-someone-use-the-product\"><strong>4. When should someone use the product?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Think of the time the buyer can and will use your product. Is it for daily use? Summer? Winter? Christmas?<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"5-why-is-the-product-superior-over-competitors\"><strong>5. Why is the product superior over competitors?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Expand on your what\u2019s and single out the benefits your buyer will get from your product. Do you make clothes out of eco-friendly fabrics? Is your apparel more affordable without sacrificing quality? Think of the benefits that will resonate with your target buyers.<\/p>\n\n<p class=\"wp-block-paragraph\">Using texts to highlight your product\u2019s benefits is a good starting point. But you can also reinforce the benefit message with the use of images and videos. For instance, using close-up images of the fabric can illustrate the quality of the clothing, or photos showing how the dress fare in a specific event setting.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"915\" height=\"500\" class=\"wp-image-1127\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example.jpeg 915w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example-600x328.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example-300x164.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example-768x420.jpeg 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"6-how-does-the-product-work\"><strong>6. How does the product work?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Most times, you need not tell shoppers how your product works. But there are many occasions where you need to explain a product. Take thermal clothes, for example. Shoppers will be keen to know the technology behind it or how this product keeps them warm.<\/p>\n\n<p class=\"wp-block-paragraph\">Note that this doesn\u2019t have to be 100% text. You can use images to simplify texts or videos to explain the technology behind it. Using an unboxing video works better than a huge chunk of text, plus it helps with time on site.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" class=\"wp-image-1128\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Columbia-Product-Descriptions-1024x472.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Columbia-Product-Descriptions-1024x472.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Columbia-Product-Descriptions-600x277.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Columbia-Product-Descriptions-300x138.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Columbia-Product-Descriptions-768x354.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Columbia-Product-Descriptions.jpeg 1087w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"how-to-write-product-descriptions-that-sell-and-good-for-seo\"><strong>How to Write Product Descriptions That Sell and Good for SEO<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s get into details on how to write a good product description that sells. How do you describe a product? Are long descriptions always better? How important is writing product descriptions for SEO? What\u2019s an SEO-friendly product description?<\/p>\n\n<p class=\"wp-block-paragraph\">Here are some best practices when writing product descriptions that sell:<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"step-1-identify-your-target-audience\"><strong>Step 1: Identify Your Target Audience<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">While you might probably get a sense of your target audience now just by asking,\u00a0<em>\u201cWho is the product for?\u201d<\/em>\u00a0knowing your audience doesn\u2019t end there. You need to dig deeper than learning whether your audience is male or female, married or not. Ask yourself questions like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What type of language do your target customers use?<\/li>\n<li>What words do they use to describe or speak of your product?<\/li>\n<li>Do they appreciate a little storytelling?<\/li>\n<li>Do they have questions about your product that you can answer?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Writing product descriptions would be so much easier and effective if you know your target audience on a deeper level.\u00a0<a href=\"https:\/\/hukitchen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hu Kitchen<\/a>, for instance, knows their paleo and vegan food-loving audience too well:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" class=\"wp-image-1129\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Hu-Kitchen-Product-Description-1024x445.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Hu-Kitchen-Product-Description-1024x445.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Hu-Kitchen-Product-Description-600x261.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Hu-Kitchen-Product-Description-300x130.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Hu-Kitchen-Product-Description-768x334.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Hu-Kitchen-Product-Description.jpeg 1138w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The best product descriptions address the target buyer\u2019s frustrations to pique their curiosity and communicate with them on a more personal level. Your product description can speak on behalf of the product using words that your target buyers use.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"step-2-determine-the-copy-format\"><strong>Step 2: Determine the Copy Format<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">There are three most commonly used types of copy formats used in product descriptions: bullet points, paragraphs, and tables. Each format has a unique purpose.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>3 Types of Copy Formats<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Bullet Points<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Using bullet points is the perfect copy format to highlight key product details such as specs (size, color, technology, use cases, etc.) and features. Often these are short phrases perfect for shoppers who will most likely scan the most important product details only.<\/p>\n\n<p class=\"wp-block-paragraph\">Check out\u00a0<a href=\"https:\/\/zalora.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zalora<\/a>\u2019s product description for sports shoes:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"361\" class=\"wp-image-1130\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Zalora-Product-Description-Example.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Zalora-Product-Description-Example.jpeg 759w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Zalora-Product-Description-Example-600x285.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Zalora-Product-Description-Example-300x143.jpeg 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li><strong>Paragraphs<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If your product requires a little bit of narrative to appeal to the shoppers\u2019 emotions and imagination to engage them, bullet points will not cut it. This is where a paragraph of texts come in. A paragraph of three to four sentences can be used to convey the story behind a product. If you have more to say about the product, feel free to add another paragraph.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s okay to inject some personality into your copy, but make sure it\u2019s appropriate and on-brand. Here\u2019s Onzie\u2019s personality-filled product description for a pair of yoga pants:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"373\" class=\"wp-image-1131\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Onzie-Product-Description-Example.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Onzie-Product-Description-Example.jpeg 539w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Onzie-Product-Description-Example-300x208.jpeg 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li><strong>Tables<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">For product variants with technical specs like electronic devices, it\u2019s good to use a table to list or compare variants and specs. It\u2019s much easier to consume technical details in tables.<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s\u00a0<a href=\"https:\/\/www.dji.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DJI<\/a>\u00a0Mavic Air\u2019s long list of tech specs organized in rows and columns:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"481\" class=\"wp-image-1132\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/d596d555-4fca-47aa-aab8-30e21de22f7b.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/d596d555-4fca-47aa-aab8-30e21de22f7b.jpeg 823w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/d596d555-4fca-47aa-aab8-30e21de22f7b-600x351.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/d596d555-4fca-47aa-aab8-30e21de22f7b-300x175.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/d596d555-4fca-47aa-aab8-30e21de22f7b-768x449.jpeg 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"step-3-stand-out-with-mini-stories\"><strong>Step 3: Stand Out With Mini-Stories<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">What makes your product special? Is your sweatshirt hand-knit by underprivileged individuals? Are you using locally sourced, recycled, or sustainable materials to manufacture your product? What are your missions? Are there people or causes that will benefit from every sale made through your product?<\/p>\n\n<p class=\"wp-block-paragraph\">Using heartwarming stories to connect with your audience on a more profound level breaks rational barriers that naturally come with persuasive copywriting. Remember,\u00a0<strong>people buy on emotion and justify with logic.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Storytelling is not new but still so effective. According to a\u00a0<a href=\"https:\/\/www.conecomm.com\/2017-cone-communications-csr-study-pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2017 study<\/a>,\u00a0<strong>87% of consumers would buy products from a company that supports a social cause.<\/strong>\u00a0Toms and Patagonia are two well-known brands that have found success in using the power of social cause stories to connect with their customers and eventually increase sales. And this strategy has been mirrored by thousands of companies worldwide.<\/p>\n\n<p class=\"wp-block-paragraph\">UK-based wine marketplace\u00a0<a href=\"https:\/\/www.laithwaites.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laithwaites.co.uk<\/a>\u00a0includes a brief family background of their wine vendors in every product.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"504\" class=\"wp-image-1133\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Laithwaites-Product-Description-Sample.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Laithwaites-Product-Description-Sample.jpeg 867w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Laithwaites-Product-Description-Sample-600x349.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Laithwaites-Product-Description-Sample-300x174.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Laithwaites-Product-Description-Sample-768x446.jpeg 768w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Mini-stories don\u2019t have to be full-on stories. A lot of companies showcase their products for a cause in just a few words. Check out\u00a0<a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>\u2019s collab with non-profit RED:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1019\" height=\"510\" class=\"wp-image-1134\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/iPhone-SE-Product-Red-Product-Description-Example.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/iPhone-SE-Product-Red-Product-Description-Example.jpeg 1019w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/iPhone-SE-Product-Red-Product-Description-Example-600x300.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/iPhone-SE-Product-Red-Product-Description-Example-300x150.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/iPhone-SE-Product-Red-Product-Description-Example-768x384.jpeg 768w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Do mini-stories have to be a social cause? No. Think of ways that make your product so special? Does your product use some kind of special technology? How was the product tested?<\/p>\n\n<p class=\"wp-block-paragraph\">To give you mini-story ideas, ask yourself these questions.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Who is behind the product?<\/li>\n<li>What\u2019s the rationale behind it?<\/li>\n<li>How did the product become what it is?<\/li>\n<li>What struggles did you have to go through to bring the product to life?<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"step-4-avoid-vague-descriptors\"><strong>Step 4: Avoid Vague Descriptors<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">It\u2019s tempting to just describe a product as \u201ctop-quality\u201d and \u201cperfect,\u201d most especially if the product genuinely embodies these characteristics. These are average modifiers that have been used in almost every mediocre product description. But you don\u2019t want mediocre product description. What you want is something that cuts through the noise, something that speaks to your target audience.<\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, you need to avoid these fuzzy words. These words water down the potential of your product description copy to convert a shopper easily.<\/p>\n\n<p class=\"wp-block-paragraph\">So instead of saying \u201chigh-quality,\u201d why not describe the material that makes it high-quality? Instead of saying \u201cdurable,\u201d why not use words to describe the materials that make the product durable? Instead of saying \u201cgood,\u201d why not use the words that make the product good? Make your readers imagine what the product is like in real life.<\/p>\n\n<p class=\"wp-block-paragraph\">Look at this product description for Sperry topsiders that screams top-quality without actually using the term anywhere in the copy:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"428\" class=\"wp-image-1135\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Sperry-Product-Description-Example.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Sperry-Product-Description-Example.jpeg 667w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Sperry-Product-Description-Example-600x385.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Sperry-Product-Description-Example-300x193.jpeg 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Product description copywriting can be tricky, especially if you are selling the most mundane everyday items. How can you be creative if you are selling trash bags? Well, folks at\u00a0<a href=\"https:\/\/www.planetwiseinc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planet Wise<\/a>\u00a0managed to come up with some compelling product descriptions despite that.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"350\" class=\"wp-image-1136\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Planet-Wise-Product-Description-Example.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Planet-Wise-Product-Description-Example.jpeg 964w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Planet-Wise-Product-Description-Example-600x218.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Planet-Wise-Product-Description-Example-300x109.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Planet-Wise-Product-Description-Example-768x279.jpeg 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"step-5-focus-on-product-benefits\"><strong>Step 5: Focus on Product Benefits<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">A feature is something a product has that appeals to the logical side of our brains. A benefit is something you get out of a product\u2019s feature and appeals to the emotional side of our brains. The most effective product descriptions trigger emotions first and justify emotions with logic.<\/p>\n\n<p class=\"wp-block-paragraph\">So instead of just telling shoppers the features of your product, give them the benefits. Ask yourself: \u201cWhat\u2019s in it for your audience?\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Think of smartphone devices and how brands sell them. While most companies will mention that their phone has a 24 MP camera, they don\u2019t focus on that. They home in on what\u2019s in it for the users.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s how\u00a0<a href=\"https:\/\/store.google.com\/us\/product\/pixel_4\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>\u00a0introduced the Pixel 4 smartphone on its product page:<\/p>\n\n<p class=\"wp-block-paragraph\">-Shoot without the flash. Capture rich detail and color, even in the dark, with the next generation of Night Sight.<br \/>-Challenging shots, made easy. Adjust brightness and shadows separately with dual exposure controls. Capture vivid colors with Live HDR+.<br \/>-Focus on what matters. With a second camera lens, Portrait Mode is now even better. Backgrounds fade into an artful blur, giving photos a DSLR-like quality.<br \/>-Don\u2019t lose out as you zoom in. A second camera lens and Super Res Zoom makes it easy to take high-quality photos from far away.<br \/>-Better shots with friends and family. Frequent Faces learns the people you photograph the most and captures Top Shot photos where they are smiling and not blinking.<\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s dissect the texts above:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" class=\"wp-image-1137\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-03-at-15.02.58-1024x341.png\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-03-at-15.02.58-1024x341.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-03-at-15.02.58-600x200.png 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-03-at-15.02.58-300x100.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-03-at-15.02.58-768x255.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-03-at-15.02.58-1536x511.png 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-03-at-15.02.58.png 1690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">If you don\u2019t see the benefits message, would you be able to tell what Night Sight is for? What are dual exposure controls for? Instead of highlighting the phone\u2019s features, the copy focused on what these things do for the buyers.<\/p>\n\n<p class=\"wp-block-paragraph\">Another classic example of using benefits over features is Apple\u2019s copy for its iPod:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"362\" class=\"wp-image-1138\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/iPod-Product-Description-Sample.png\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/iPod-Product-Description-Sample.png 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/iPod-Product-Description-Sample-300x181.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Instead of highlighting that this iPod has 5 GB of memory, the copy delivers what the audience wants to know by showcasing how many songs this tiny music player can carry. Amaze-balls!<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"step-6-sprinkle-power-words-that-sell\"><strong>Step 6: Sprinkle Power Words That Sell<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Power words are words that evoke an emotional or psychological response. These are often used in headlines, calls to actions, and buttons where you persuade the reader to take action. In which case, use power words in the product descriptions to entice the shopper to buy your product.<\/p>\n\n<p class=\"wp-block-paragraph\">Take note of the sensory words that Dove used to describe the main ingredient, the dark chocolate itself, and how you will feel if you eat it. You don\u2019t see or feel or taste the product. But just by using the right words, the copy appeals to almost all your senses.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"164\" class=\"wp-image-1139\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Dove-Dark-Chocolate-Product-Description-Example.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Dove-Dark-Chocolate-Product-Description-Example.jpeg 994w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Dove-Dark-Chocolate-Product-Description-Example-600x99.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Dove-Dark-Chocolate-Product-Description-Example-300x49.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Dove-Dark-Chocolate-Product-Description-Example-768x127.jpeg 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">But be careful with using excessive adjectives in your copy. Adjectives may either add power to your product descriptions or dilute their effectiveness if they contribute nothing to your copy. There are no hard and fast rules here as to which power words you can and cannot use, but here are 700+\u00a0<a href=\"https:\/\/optinmonster.com\/700-power-words-that-will-boost-your-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">power words<\/a>\u00a0to get you started.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"step-7-write-seo-friendly-product-descriptions\"><strong>Step 7: Write SEO-Friendly Product Descriptions<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Writing good product descriptions for online stores isn\u2019t only about crafting persuasive copy. Product descriptions have to be optimized for search engines, too. But how do you write SEO-friendly product descriptions?<\/p>\n\n<p class=\"wp-block-paragraph\">For the search term \u201c10 person tent,\u201d the second top result is an Ozark tent listed on Amazon. The top result is a page for Amazon\u2019s recommended 10-person tents.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" class=\"wp-image-1140\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Ozark-Tent-1-SEO-Friendly-Product-Description-1024x493.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Ozark-Tent-1-SEO-Friendly-Product-Description-1024x493.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Ozark-Tent-1-SEO-Friendly-Product-Description-600x289.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Ozark-Tent-1-SEO-Friendly-Product-Description-300x144.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Ozark-Tent-1-SEO-Friendly-Product-Description-768x369.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Ozark-Tent-1-SEO-Friendly-Product-Description.jpeg 1083w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In my experience, product descriptions with keywords in the title appear to be more effective than putting keywords in the details, those that are usually in bullet points. But there are some cases too wherein the keywords are actually used in the product details. Regardless, make it a point to include your main target keyword in your product descriptions, whether it\u2019s in the product title, product details, image alt texts, and meta descriptions.<\/p>\n\n<p class=\"wp-block-paragraph\">Any SEO product description writing should start with good\u00a0<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/ecommerce-keyword-research\/\">ecommerce keyword research<\/a>. It\u2019s your best chance to know which terms your target audience is using to find a product like yours. If your store has been around for some time, you can check out\u00a0<a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>\u00a0and\u00a0<a href=\"https:\/\/search.google.com\/search-console\/welcome\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a>\u00a0to find what keywords you are ranking for or getting clicks and impressions.<\/p>\n\n<p class=\"wp-block-paragraph\">If your online store is built on Shopify, check out this\u00a0<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/shopify-seo\/\">Shopify SEO Guide<\/a>\u00a0and learn how to rank your store.<\/p>\n\n<p class=\"wp-block-paragraph\">For WooCommerce site owners, we did not forget about you. Check out our <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/woocommerce-seo\/\">WooCommerce SEO guide <\/a>here. It contains the exact SEO steps we took to bring our client&#8217;s website to page 1.<\/p>\n\n<p class=\"wp-block-paragraph\">To create product descriptions for search engines, make it easier for the bots to decipher the page. One best way to do this is to design a naming convention for all your products.<\/p>\n\n<p class=\"wp-block-paragraph\">The standard naming convention looks like this:<\/p>\n\n<p class=\"wp-block-paragraph\">[BRAND NAME] [MODEL\/PRODUCT TYPE] [KEY ATTRIBUTES]<\/p>\n\n<p class=\"wp-block-paragraph\">The key attributes could be volume, capacity, size, color, flavor, etc.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" class=\"wp-image-1141\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Kleenex-Product-Description-Sample-1024x484.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Kleenex-Product-Description-Sample-1024x484.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Kleenex-Product-Description-Sample-600x283.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Kleenex-Product-Description-Sample-300x142.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Kleenex-Product-Description-Sample-768x363.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Kleenex-Product-Description-Sample.jpeg 1105w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The only time you should break this rule is if you have an established brand already selling on your own store. In which case, you have the option to drop the brand name and start with the product model.<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s how a Balenciaga shirt is sold on\u00a0<a href=\"https:\/\/www.balenciaga.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Balenciaga\u2019s website<\/a>:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"388\" class=\"wp-image-1142\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-Example-of-Product-Description-1024x388.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-Example-of-Product-Description-1024x388.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-Example-of-Product-Description-600x228.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-Example-of-Product-Description-300x114.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-Example-of-Product-Description-768x291.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-Example-of-Product-Description.jpeg 1345w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">And this is how a Balenciaga shirt is sold on\u00a0<a href=\"https:\/\/www.farfetch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Farfetch\u2019s store<\/a>:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" class=\"wp-image-1143\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-on-Farfetch-Example-of-Product-Description-1024x373.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-on-Farfetch-Example-of-Product-Description-1024x373.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-on-Farfetch-Example-of-Product-Description-600x219.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-on-Farfetch-Example-of-Product-Description-300x109.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-on-Farfetch-Example-of-Product-Description-768x280.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Balenciaga-on-Farfetch-Example-of-Product-Description.jpeg 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">If the product model is not reader-friendly, like those that contain seemingly random alphanumerics, you could highlight key attributes instead.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"step-8-use-visuals-to-support-texts\"><strong>Step 8: Use Visuals to Support Texts<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Visual elements like icons, pictures, or videos break up chunks of text. If your product description copy is getting too verbose even if you are already using bullet points, use visuals to replace or support texts.<\/p>\n\n<p class=\"wp-block-paragraph\">Just like what\u00a0<a href=\"https:\/\/www.solostove.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solo Stove<\/a>\u00a0did to this product description wherein the main characteristics of the product are all reduced to icons.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" class=\"wp-image-1144\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 20\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Solo-Stove-Product-Description-Sample-1024x512.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Solo-Stove-Product-Description-Sample-1024x512.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Solo-Stove-Product-Description-Sample-600x300.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Solo-Stove-Product-Description-Sample-300x150.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Solo-Stove-Product-Description-Sample-768x384.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Solo-Stove-Product-Description-Sample.jpeg 1101w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.adidas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas<\/a>\u00a0also knows too well that close-up photos of its product can do better than texts to drive their point home.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"500\" class=\"wp-image-1127\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 21\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example.jpeg 915w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example-600x328.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example-300x164.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2021\/06\/Adidas-Product-Description-Example-768x420.jpeg 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"step-9-include-social-proof\"><strong>Step 9: Include Social Proof<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Using any forms of social proof \u2014 whether it\u2019s customer reviews, star ratings, press mentions, or awards \u2014 encourage people to buy. They help shoppers decide if your product is worth buying, especially if the shopper is iffy about your product.\u00a0<a href=\"https:\/\/www.podium.com\/resources\/podium-state-of-online-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ninety-three percent of buyers<\/a>\u00a0say online reviews impact their purchasing decisions.<\/p>\n\n<p class=\"wp-block-paragraph\">Take wireless headphones brand\u00a0<a href=\"http:\/\/status.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Status<\/a>, for instance. The wireless headphones industry is dominated by the likes of Bose, Beats, JBL, and even big tech companies like Apple, Sony, and Samsung. To rise above the competition, Status, a newbie brand that\u2019s virtually unknown, used customer reviews and press mentions as their leverage.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" class=\"wp-image-2260\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 22\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Status-Social-Proof-1-1024x402.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Status-Social-Proof-1-1024x402.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Status-Social-Proof-1-600x236.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Status-Social-Proof-1-300x118.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Status-Social-Proof-1-768x302.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Status-Social-Proof-1.jpeg 1306w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"299\" class=\"wp-image-2262\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 23\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-2-1024x299.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-2-1024x299.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-2-600x175.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-2-300x88.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-2-768x224.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-2.jpeg 1127w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" class=\"wp-image-2263\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 24\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-3-1024x494.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-3-1024x494.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-3-600x290.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-3-300x145.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-3-768x371.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Status-Social-Proof-3.jpeg 1255w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Social proof doesn\u2019t have to be customer reviews or press mentions. It could also be awards you won for your extraordinary product. Like\u00a0<a href=\"https:\/\/ergoergo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ErgoErgo<\/a>, a brand that isn\u2019t shy to display the recognition they got for their ergonomic stool.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"222\" class=\"wp-image-2265\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 25\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ErgoErgo-Social-Proof-1024x222.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ErgoErgo-Social-Proof-1024x222.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ErgoErgo-Social-Proof-600x130.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ErgoErgo-Social-Proof-300x65.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ErgoErgo-Social-Proof-768x166.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ErgoErgo-Social-Proof.jpeg 1339w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"common-mistakes-when-writing-product-descriptions\"><strong>Common Mistakes When Writing Product Descriptions<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Now that we got the best practices of product description copywriting out of the way. Let\u2019s talk about the common mistakes many businesses and copywriters make when writing product descriptions.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"1-overoptimizing-for-search-engines\"><strong>1. Overoptimizing for Search Engines<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Long gone are the days when ranking at the top of Google\u2019s search results could easily be achieved with keyword stuffing. Surprisingly, tons of product pages can still be seen riddled with keywords all over the place, begging Google to derank them. Today, keyword stuffing is not going to cut it anymore.<\/p>\n\n<p class=\"wp-block-paragraph\">So as much as possible, place your main target keyword in the title, URL, and product description\/details\/overview in the most natural way. Depending on how you structure your product descriptions, you may also include your target keyword in the body copy.<\/p>\n\n<p class=\"wp-block-paragraph\">Writing product descriptions for your jewelry, for example, should be as natural as this\u2026<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"305\" class=\"wp-image-2267\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 26\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/1stDibs-Sample-Product-Description.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/1stDibs-Sample-Product-Description.jpeg 657w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/1stDibs-Sample-Product-Description-600x279.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/1stDibs-Sample-Product-Description-300x139.jpeg 300w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">..and not this.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"433\" class=\"wp-image-2268\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 27\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Tara-Sample-Product-Description.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Tara-Sample-Product-Description.jpeg 653w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Tara-Sample-Product-Description-600x398.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Tara-Sample-Product-Description-300x199.jpeg 300w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Note that overoptimizing for search engines is not only off-putting for search engines but also your audience. Poorly-written product descriptions can lead to high bounce rates and low conversion rates. Who wants that?<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"2-using-generic-copy-from-suppliers\"><strong>2. Using Generic Copy From Suppliers<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Equally as worse as keyword stuffing is the use of boilerplate product descriptions of manufacturers or suppliers. In the eyes of customers, it\u2019s lazy and screams \u201c<em>I-don\u2019t-care-if-you-buy-this-product-or-not.\u201d<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Even if the manufacturer\u2019s product description is speckless (which hardly ever happens), make no mistake. It\u2019s likely used by other vendors. As you may already know, search engines look at unoriginal content with disgust, and if you are lucky enough, you\u2019ll be buried six feet deep in search results.<\/p>\n\n<p class=\"wp-block-paragraph\">A quick Google search of this coffee table\u2019s product description on Amazon\u2026<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" class=\"wp-image-2269\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 28\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Generic-Copy-1024x526.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Generic-Copy-1024x526.jpeg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Generic-Copy-600x308.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Generic-Copy-300x154.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Generic-Copy-768x395.jpeg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/Generic-Copy.jpeg 1070w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u2026returns a bunch of online stores selling the same product with the same description, including these two:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"199\" class=\"wp-image-2270\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 29\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Generic-Copy-2.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Generic-Copy-2.jpeg 659w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Generic-Copy-2-600x181.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Generic-Copy-2-300x91.jpeg 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"203\" class=\"wp-image-2271\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 30\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Generic-Copy-1.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Generic-Copy-1.jpeg 658w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Generic-Copy-1-600x185.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Generic-Copy-1-300x93.jpeg 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Duplicate product descriptions are bad for SEO. So customize your product descriptions as unique as possible.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"3-does-not-include-benefits\"><strong>3. Does Not Include Benefits<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">A product description that puts emphasis on features instead of benefits is one thing. A product description that does not include benefit at all is another. Sure, the easiest way to create product descriptions is to list all the product features. Boom. Done.<\/p>\n\n<p class=\"wp-block-paragraph\">But this is a grave mistake. You need to make sure your target audience knows what these features do. What\u2019s in a feature that can help your audience ease their life? That\u2019s a benefit!<\/p>\n\n<p class=\"wp-block-paragraph\">I tackled this above, but it bears repeating. Using features as the center of attention is not as effective as putting benefits front and center. Features appeal to logic, whereas benefits connect with people\u2019s emotions.<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s a product description of cat ear headphones that\u2026doesn\u2019t actually help at all:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"238\" class=\"wp-image-2272\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 31\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Cat-Ear-Headphones.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Cat-Ear-Headphones.jpeg 487w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2022\/01\/Cat-Ear-Headphones-300x147.jpeg 300w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"4-lack-of-structure\"><strong>4. Lack of Structure<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">A lot of online store owners go in without a plan or process when it comes to crafting product descriptions. This is not smart for so many reasons. Having a go-to product description template ensures consistency in brand voice and tone throughout your store.<\/p>\n\n<p class=\"wp-block-paragraph\">With a plug-and-play template for product descriptions, it\u2019s easy to flesh out the most important details and make your product descriptions convert well. And that\u2019s what you will find in the following section.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"product-description-template\"><strong>Product Description Template<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Processing all the information in this guide can be overwhelming. That is why I created this\u00a0<strong>FREE Product Description Template<\/strong>\u00a0\u2014 to help you create product descriptions that sell without breaking a sweat.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Note that this template is not one-size-fits-all. The right information to showcase in product descriptions varies by industry and audience profile. Hence, use this template as a guide rather than a rule book.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/docs.google.com\/document\/d\/1WQltIyvzbJqLCCbddGILLFwnYwsurmQnX8PkCJQkEe8\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Download a plug-and-play version of this FREE Product Description Template.<\/strong><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Keep your product descriptions 300-500 words long. This is the optimal length to include a compelling and keyword-rich copy, from the title down to the product profile.<\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s get down to the guidelines we follow when writing product descriptions for ecommerce stores. Adapt these product description guidelines and feel free to modify them to match your product and style.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"1-product-title\"><strong>1. Product Title<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Place your product title above the fold. It should be bigger than the other texts. Here are great formulas to follow when creating a product title:<\/p>\n\n<p class=\"wp-block-paragraph\">[Brand Name] [Product Type\/Model] [Key Feature]<\/p>\n\n<p class=\"wp-block-paragraph\">[Brand Name] [Product Type\/Model] [Material] [Fitting] [Key Feature]<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"539\" class=\"wp-image-2273\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 32\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Title.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Title.jpeg 949w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Title-600x341.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Title-300x170.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Title-768x436.jpeg 768w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"2-product-features-details\"><strong>2. Product Features \/ Details<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Use bullet points or tables to summarize or highlight technical details. If you use bullet points, highlight 4-6 most important features only.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"527\" class=\"wp-image-2274\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 33\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Features.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Features.jpeg 990w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Features-600x319.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Features-300x160.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Product-Features-768x409.jpeg 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"3-care-instructions-how-it-works\"><strong>3. Care Instructions \/ How It Works<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Tell your audience how to take care of your product or what it can do.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"520\" class=\"wp-image-2275\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 34\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Care-Instructions.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Care-Instructions.jpeg 972w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Care-Instructions-600x321.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Care-Instructions-300x160.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-Care-Instructions-768x411.jpeg 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"4-about-the-brand\"><strong>4. About the Brand<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Write 2-3 sentences about your brand. What\u2019s your mission? Who are you helping? What\u2019s unique about your brand?<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"528\" class=\"wp-image-2276\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 35\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Company.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Company.jpeg 979w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Company-600x324.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Company-300x162.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Company-768x414.jpeg 768w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"5-about-the-product\"><strong>5. About the Product<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Tell your audience more about your product. Describe WHY a shopper should choose your product over your competitors. In the Product Features \/Details section, you list key details only that your audience should know about your product. Here, you can include what makes your product special. Are you using sustainable materials? Are there people or causes that will benefit from this product? This section is also an opportunity to tell a story. Keep this part 2-3 sentences long.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"535\" class=\"wp-image-2277\" title=\"Product Descriptions: How to Write a Product Description That Sells [Examples + Template] 36\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Product.jpeg\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Product.jpeg 979w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Product-600x328.jpeg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Product-300x164.jpeg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-content\/uploads\/2020\/08\/ASOS-About-the-Product-768x420.jpeg 768w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"the-bottomline\"><strong>The Bottomline<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Writing product descriptions that sell is both science and art. It\u2019s a science because you need to follow a proven process to come up with a persuasive, high-converting copy. It\u2019s an art because you need to use a connection for your message to come through and finally make that sale.<\/p>\n\n<p class=\"wp-block-paragraph\">If there\u2019s only one lesson you can take away from here, it\u2019s that understanding your target audience is the strongest foundation of all product descriptions. Forget copy format. Forget power words. But never, ever forget who you are selling to. So unlock the 5Ws and 1H formula first.<\/p>\n\n<p class=\"wp-block-paragraph\">I hope this guide has given you tons of ideas on how to write product descriptions that sell.<\/p>\n\n<p class=\"wp-block-paragraph\">Got questions? Thoughts? I\u2019d love to hear them in the comments.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"kickstart-your-website-growth-with-our-seo-services\">Kickstart Your Website Growth With Our SEO Services<\/h2>\n\n<p class=\"wp-block-paragraph\">If you want to begin optimising your website but don\u2019t have the time, Roots Digital can help! Roots Digital is a <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/\" data-type=\"URL\" data-id=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/\">digital marketing agency<\/a> that specialises in helping e-commerce and B2B businesses to increase their revenue with digital marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">Our team of SEO professionals knows how to create SEO campaigns that grow our clients\u2019 businesses.<\/p>\n\n<p class=\"wp-block-paragraph\">Ready to boost your website\u2019s ranking in search results to drive more revenue? Contact us online or speak with a strategist about our <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/seo-services\/\" data-type=\"URL\" data-id=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/seo-services\/\">SEO services<\/a> today!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Explain features, benefits and use cases of products. Influence buyer decisions and SEO performance. Should be clear, concise and persuasive. Must reflect brand tone and target audience. Unique descriptions prevent duplicate content issues. Incorporate power words to trigger emotional responses. Maintain a consistent tone that matches your brand. Include specifications and technical details [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":"","rank_math_title":"","rank_math_description":"This the most detailed guide writing high-converting product descriptions. Learn how to write a product description that sells and ranks well on search engines.","rank_math_focus_keyword":"product description","_dpc-meta-title":"","_dpc-meta-description":"","_dpc-keyword":""},"categories":[19],"tags":[],"class_list":["post-877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/posts\/877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/comments?post=877"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/posts\/877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/media\/2193"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/media?parent=877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/categories?post=877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.rootsdigital.com.sg\/wp-json\/wp\/v2\/tags?post=877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}