{"id":13,"date":"2020-04-02T01:37:24","date_gmt":"2020-04-02T01:37:24","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/?page_id=13"},"modified":"2026-07-24T15:06:17","modified_gmt":"2026-07-24T07:06:17","slug":"about-spba","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/","title":{"rendered":"About SPBA"},"content":{"rendered":"\n<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\" target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2020\/06\/SPBA-Logo-2025.png\" alt=\"SPBA Logo 2025\" itemprop=\"image\" height=\"1083\" width=\"1747\" title=\"SPBA Logo 2025\" onerror=\"this.style.display='none'\">\n\t\t\t\t<\/a>\nMenu\t\t\t\n\t\t\t\t\t<ul id=\"menu-main-menu\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &amp; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Categories<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-108\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-special-merit\/\">SPBA &#8211; Special Merit<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-4146\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners-copy\/\">SPBA 2025 Winners<\/a><\/li>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Publicity<\/a><\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-4198\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2025-gallery\/\">2025<\/a><\/li>\n\t\t<li id=\"menu-item-4358\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-gallery\/\">2024<\/a><\/li>\n\t\t<li id=\"menu-item-4439\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-gallery\/\">2023<\/a><\/li>\n\t\t<li id=\"menu-item-4548\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-gallery\/\">2020\/21<\/a><\/li>\n\t\t<li id=\"menu-item-4555\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-gallery\/\">2019<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Videos<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\nMenu\t\t\t\n\t\t\t\t \u00d7\t\t\t\t\t\t<ul id=\"menu-main-menu-1\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &amp; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Categories<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-108\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-special-merit\/\">SPBA &#8211; Special Merit<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-4146\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners-copy\/\">SPBA 2025 Winners<\/a><\/li>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Publicity<\/a><\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-4198\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2025-gallery\/\">2025<\/a><\/li>\n\t\t<li id=\"menu-item-4358\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-gallery\/\">2024<\/a><\/li>\n\t\t<li id=\"menu-item-4439\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-gallery\/\">2023<\/a><\/li>\n\t\t<li id=\"menu-item-4548\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-gallery\/\">2020\/21<\/a><\/li>\n\t\t<li id=\"menu-item-4555\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-gallery\/\">2019<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Videos<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\n\t\t\t<a href=\"https:\/\/awards.asme.org.sg\/login\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tApply Now\n\t\t\t\t\t<\/a>\n\t\t<h2>\n\t\t\tAbout the Singapore Prestige Brand Award\n\t\t<\/h2>\n\t\t\t<p>The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small &amp; Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives.With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.To cater to the evolving market landscape, the Singapore Prestige Brand Award (SPBA) was structured around six key categories: SPBA &#8211; Promising Brands, Established Brands, Heritage Brands, Regional Brands, International Brands and Special Merit.For each Award Category, an Overall Winner will be chosen, with the exception of SPBA &#8211; Special Merit.&nbsp;A SPBA &#8211; Most Popular Brand Winner will also be selected via public voting for each Award Category with the exception of SPBA &#8211; Special Merit.<\/p><hr>\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956\u7531\u4e2d\u5c0f\u4f01\u4e1a\u5546\u4f1a\u548c\u300a\u8054\u5408\u65e9\u62a5\u300b\u4e8e2002\u5e74\u8bbe\u7acb\uff0c\u65e8\u5728\u80af\u5b9a\u548c\u8868\u626c\u6709\u6548\u5730\u901a\u8fc7\u5404\u79cd\u54c1\u724c\u76f8\u5173\u6d3b\u52a8\u6765\u5efa\u7acb\u548c\u7ba1\u7406\u54c1\u724c\u8d44\u4ea7\u7684\u672c\u5730\u4f01\u4e1a\u3002\u672c\u571f\u54c1\u724c\u8fd1\u5e74\u6765\u767e\u82b1\u9f50\u653e\uff0c\u4e0d\u5c11\u5df2\u662f\u5bb6\u55bb\u6237\u6653\u3002\u5bf9\u8fd9\u4e9b\u6210\u529f\u54c1\u724c\u800c\u8a00\uff0c\u83b7\u9881\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956\u4e0d\u4ec5\u662f\u54c1\u724c\u53d1\u5c55\u5386\u7a0b\u4e2d\u7684\u91cc\u7a0b\u7891\uff0c\u66f4\u662f\u4e00\u4e2a\u68c0\u9a8c\u5b9e\u529b\uff0c\u6811\u7acb\u65b0\u54c1\u724c\u6807\u6746\u7684\u673a\u4f1a\u3002\u4f5c\u4e3a\u4e1a\u754c\u529b\u4e89\u7684\u54c1\u724c\u6b8a\u8363\uff0c\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956\u4e0d\u4ec5\u662f\u4f01\u4e1a\u5728\u65b0\u52a0\u5761\u8fdb\u4e00\u6b65\u63d0\u5347\u77e5\u540d\u5ea6\u7684\u6709\u6548\u5e73\u53f0\uff0c\u4ea6\u662f\u5f00\u62d3\u6d77\u5916\u5e02\u573a\u7684\u5f3a\u529b\u52a9\u63a8\u5668\u3002\u4e3a\u987a\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\uff0c\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956\u7279\u8bbe\u516d\u4e2a\u5956\u9879\u7ec4\u522b\uff1a\u6f5c\u8d28\u54c1\u724c\u3001\u6210\u540d\u54c1\u724c\u3001\u60a0\u4e45\u54c1\u724c\u3001\u533a\u57df\u54c1\u724c\uff0c\u56fd\u9645\u54c1\u724c\u4ee5\u53ca\u7279\u522b\u8868\u626c\u3002\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956\u4e2d\uff0c \u9664&#8221;\u7279\u522b\u8868\u626c&#8221;\u5916, \u6bcf\u4e2a\u7ec4\u522b\u90fd\u8bc4\u9009\u51fa\u4e00\u4e2a\u603b\u51a0\u519b\u3002\u6b64\u5916\u6240\u6709\u83b7\u5956\u54c1\u724c\uff08&#8221;\u7279\u522b\u8868\u626c&#8221;\u9664\u5916\uff09\u5c06\u516c\u5f00\u7ed9\u516c\u4f17\u6295\u7968\uff0c\u9009\u51fa\u5404\u7ec4\u522b\u4e2d\u7684&#8221;\u6700\u53d7\u6b22\u8fce\u54c1\u724c&#8221;\u3002<p><\/p>\t\t\n\t<p><strong>VISION<\/strong><\/p>\n<p>To be the leading prestigious accolade that both homegrown brands and international brands with an established presence in Singapore can take pride in<\/p>\n<p>\u6210\u4e3a\u624e\u6839\u65b0\u52a0\u5761\u7684\u672c\u571f\u4e0e\u56fd\u9645\u54c1\u724c\u7686\u5f15\u4ee5\u4e3a\u8363\u7684\u81f3\u9ad8\u8363\u8000<\/p>\n\t<p><strong>MISSION<\/strong><\/p>\n<p>To recognise and elevate homegrown and international brands that have rooted themselves in Singapore, through a transparent and rigorous judging process, empowering them on a transformative and holistic branding journey<\/p>\n<p>\u901a\u8fc7\u900f\u660e\u4e25\u8c28\u7684\u8bc4\u5ba1\u6d41\u7a0b\uff0c\u8868\u5f70\u5e76\u5f3a\u5316\u624e\u6839\u65b0\u52a0\u5761\u7684\u672c\u571f\u4e0e\u56fd\u9645\u54c1\u724c\uff0c\u52a9\u529b\u54c1\u724c\u5b9e\u73b0\u5168\u65b9\u4f4d\u5347\u7ea7\u8715\u53d8<\/p>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2020\/04\/Update-SPBA-Logo-Footer.png\" alt=\"Update SPBA Logo Footer\" itemprop=\"image\" height=\"342\" width=\"2048\" title=\"Update SPBA Logo Footer\" onerror=\"this.style.display='none'\">\n\t<h5>\u00a9 2026 Singapore Prestige Brand Award. All rights reserved.<br data-start=\"216\" data-end=\"219\">All information on this website is for general information purposes only and is subject to change without notice.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Menu Home About SPBA About SPBA About the Co-Organisers Award Organising Committee Messages from Co-Organisers Messages from Chairman and Co-Chairman Categories &amp; Guidelines Award Package Award Categories Submission Guidelines Qualifying Criteria Entry Requirements Terms and Conditions Judging Guidelines SPBA &#8211; Promising Brands SPBA &#8211; Established Brands SPBA &#8211; Heritage Brands SPBA &#8211; Regional Brands SPBA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":10,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":4628,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/13\/revisions\/4628"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}