{"id":3950,"date":"2025-06-30T19:24:19","date_gmt":"2025-06-30T11:24:19","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/1748407669313\/?page_id=3950"},"modified":"2026-07-24T15:47:32","modified_gmt":"2026-07-24T07:47:32","slug":"spba-international","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/","title":{"rendered":"SPBA \u2013 International Brands"},"content":{"rendered":"\n\n\t\t\t\t<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\" target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2020\/06\/SPBA-Logo-2025.png\" alt=\"SPBA Logo 2025\" itemprop=\"image\" height=\"1083\" width=\"1747\" title=\"SPBA Logo 2025\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\nMenu\t\t\t\n\t\t\t\t\t<ul id=\"menu-main-menu\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &#038; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Structure<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-4146\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners-copy\/\">SPBA 2025 Winners<\/a><\/li>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Publicity<\/a><\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-4198\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2025-gallery\/\">2025<\/a><\/li>\n\t\t<li id=\"menu-item-4358\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-gallery\/\">2024<\/a><\/li>\n\t\t<li id=\"menu-item-4439\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-gallery\/\">2023<\/a><\/li>\n\t\t<li id=\"menu-item-4548\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-gallery\/\">2020\/21<\/a><\/li>\n\t\t<li id=\"menu-item-4555\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-gallery\/\">2019<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Videos<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\nMenu\t\t\t\n\t\t\t\t \u00d7\t\t\t\t\t\t<ul id=\"menu-main-menu-1\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &#038; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Structure<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-4146\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners-copy\/\">SPBA 2025 Winners<\/a><\/li>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Publicity<\/a><\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-4198\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2025-gallery\/\">2025<\/a><\/li>\n\t\t<li id=\"menu-item-4358\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-gallery\/\">2024<\/a><\/li>\n\t\t<li id=\"menu-item-4439\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-gallery\/\">2023<\/a><\/li>\n\t\t<li id=\"menu-item-4548\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-gallery\/\">2020\/21<\/a><\/li>\n\t\t<li id=\"menu-item-4555\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-gallery\/\">2019<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Videos<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\n\t\t\t<a href=\"https:\/\/awards.asme.org.sg\/login\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tApply Now\n\t\t\t\t\t<\/a>\n<h2>\n\t\tJUDGING CRITERIA FOR SPBA &#8211; INTERNATIONAL\n\t<\/h2>\n\t<p>The participating Brand is required to make an online submission in accordance with the judging criteria stated below. Evaluation of the Brand will be based on the following:<\/p>\n\t<style type=\"text\/css\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 20px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 20px;word-break:normal;}\n.tg .tg-mf3b{background: #d3e3d6;background: -moz-linear-gradient(left, #d3e3d6 0%, #ecefd0 100%);background: -webkit-linear-gradient(left, #d3e3d6 0%, #ecefd0 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #d3e3d6 0%, #ecefd0 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#d3e3d6', endColorstr='#ecefd0',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;color:#000000;font-size:17px;font-weight:bold;text-align:left;\n  vertical-align:top}\n.tg .tg-rh9k{background-color:#ffffff;border-color:#ffffff;color:#b5935c;text-align:left;vertical-align:top}\n.tg .tg-5cbf{background-color:#ffffff;border-color:#ffffff;font-size:16px;text-align:left;vertical-align:top}\n.tg .tg-0hhp{background-color:#ffffff;border-color:#ffffff;font-size:16px;text-align:center;vertical-align:top}\n.tg .tg-fbeb{background-color:#ffffff;border-color:#ffffff;color:#333333;text-align:left;vertical-align:top}\n.tg .tg-5quf{background: #ecefd0;;background: -moz-linear-gradient(left, #ecefd0 0%, #fefcc9 100%);background: -webkit-linear-gradient(left, #ecefd0 0%, #fefcc9 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #ecefd0 0%, #fefcc9 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#ecefd0;', endColorstr='#fefcc9',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;color:#000000;font-size:17px;font-weight:bold;text-align:center;\n  vertical-align:top}\n.tg .tg-ss7z{background: #d3e3d6;background: -moz-linear-gradient(left, #d3e3d6 0%, #ecefd0 100%);background: -webkit-linear-gradient(left, #d3e3d6 0%, #ecefd0 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #d3e3d6 0%, #ecefd0 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#d3e3d6', endColorstr='#ecefd0',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;font-size:17px;text-align:right;vertical-align:top}\n.tg .tg-67zu{background: #ecefd0;;background: -moz-linear-gradient(left, #ecefd0 0%, #fefcc9 100%);background: -webkit-linear-gradient(left, #ecefd0 0%, #fefcc9 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #ecefd0 0%, #fefcc9 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#ecefd0;', endColorstr='#fefcc9',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;font-size:17px;text-align:center;vertical-align:top}\n@media screen and (max-width: 767px) {.tg {width: auto !important;}.tg col {width: auto !important;}.tg-wrap {overflow-x: auto;-webkit-overflow-scrolling: touch;}}<\/style>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/>\n<\/colgroup>\n<thead>\n  <tr>\n    <th>COMPONENT<\/th>\n    \n    <th>WEIGHTAGE (%)<\/th>\n  <\/tr>\n<\/thead>\n<tbody>\n  <tr>\n    <td>1. Brand concept<\/td>\n    \n    <td>20<\/td>\n  <\/tr>\n  <tr>\n    <td>2. Brand localisation<\/td>\n    \n    <td>40<\/td>\n  <\/tr>\n  <tr>\n    <td>3. Brand management &#038; Development<\/td>\n    \n    <td>40<\/td>\n  <\/tr>\n  <tr>\n    <td>TOTAL WEIGHTAGE<\/td>\n    \n    <td>100<\/td>\n  <\/tr>\n<\/tbody>\n<\/table>\n\t<p><b>Judging Criteria<\/b><\/p>\n<ol>\n<li><b> Brand Concept (20%)<\/b><\/li>\n<\/ol>\n<p>This component assesses the foundational elements that define the brand&#8217;s identity and its resonance<\/p>\n<p>within the Singapore market. Evaluation will be based on:<\/p>\n<ul>\n<li><b> Brand Vision and Mission:<\/b><\/li>\n<\/ul>\n<p>&#8211; State the brand vision and mission.<\/p>\n<p>&#8211; How are the brand vision and mission communicated through every level of the organisation?<\/p>\n<p>&#8211; What specific actions has the brand taken to achieve its vision and mission so far?<\/p>\n<ul>\n<li><b> Brand Values and Personality:<\/b><\/li>\n<\/ul>\n<p>&#8211; State and elaborate the values and personality of the Brand.<\/p>\n<p>&#8211; How do these values shape internal culture and customer experience?<\/p>\n<ul>\n<li><b> Brand Identity:<\/b><\/li>\n<\/ul>\n<p>&#8211; What is the significance of the brand logo and visual elements, and what do they convey?<\/p>\n<ol start=\"2\">\n<li><b> Brand Localisation (40%)<\/b><\/li>\n<\/ol>\n<p>This component measures the brand&#8217;s impact and success in the Singapore market.<\/p>\n<p>Evaluation will consider:<\/p>\n<ul>\n<li><b> Brand Positioning:<\/b><\/li>\n<\/ul>\n<p>&#8211; What efforts has the brand made to localise its products and services for Singaporean consumers?<\/p>\n<p>&#8211; How does it retain its identity and USP while localising?<\/p>\n<p>&#8211; What tools or strategies does the brand use to preserve its original culture while adapting locally?<\/p>\n<ul>\n<li><b> Brand Recognition:<\/b><\/li>\n<\/ul>\n<p>&#8211; What local recognition has the brand received (e.g., awards, media features)?<\/p>\n<p>&#8211; How does the brand maintain a strong local reputation?<\/p>\n<ul>\n<li><b> Brand Applications:<\/b><\/li>\n<\/ul>\n<p>&#8211; How is the Brand represented in its marketing communications (advertising, promotion, collaterals, digital applications on web and mobile) and customer touchpoints (product packaging and retail presence)?<\/p>\n<ol start=\"3\">\n<li><b> Brand Management &amp; Development (40%)<\/b><\/li>\n<\/ol>\n<ul>\n<li><b> Brand Contribution:<\/b><\/li>\n<\/ul>\n<p>&#8211; In what ways is the Brand involved in corporate social responsibility (CSR), community engagement or local initiatives?<\/p>\n<p>&#8211; How has the brand contributed meaningfully to Singapore&#8217;s business or consumer ecosystem? (eg. innovation, employment, partnerships)<\/p>\n<ul>\n<li><b> Brand Market Penetration:<\/b><\/li>\n<\/ul>\n<p>&#8211; How does the brand invest in local talent, infrastructure, or partnerships?<\/p>\n<p>&#8211; Describe the relationship between the Brand&#8217;s performance and customer loyalty over the past 3 years (2023 &#8211; 2025).<\/p>\n<p>&#8211; What efforts has the brand made in localising branding, marketing campaigns, or product offerings to suit Singaporean tastes and preferences?<\/p>\n<ul>\n<li><b> Brand Performance:<\/b><\/li>\n<\/ul>\n<p>&#8211; What was the revenue growth of the Brand for the past 3 years (2023 &#8211; 2025)<\/p>\n<ul>\n<li><b> Brand Growth:<\/b><\/li>\n<\/ul>\n<p>&#8211; How has the brand leveraged opportunities in Singapore to further its growth here, in the region and beyond?<\/p>\n<p>&#8211; What is the brand&#8217;s growth plan for the next 3 years in Singapore and how will it be implemented?<\/p>\n<ul>\n<li><b> Brand Integrity and Compliance<\/b><\/li>\n<\/ul>\n<p>&#8211; How does the Brand maintain high standards of ethical business practices, compliance with local laws and industry regulations?<\/p>\n<ol start=\"4\">\n<li><b> Data Protection Trustmark (DPTM) Certification (Bonus 5 Points)<\/b><\/li>\n<\/ol>\n<p>Brands whose companies have attained the DPTM certification will receive a bonus of 5 points. A copy of the DPTM certificate must be uploaded with the submission.<\/p>\n<p>*A bonus of 5 points will be awarded to Brands whose companies are DPTM-certified. Simply upload a copy of the DPTM certificate. For more information on DPTM, please visit <a href=\"https:\/\/www.imda.gov.sg\/dptm\">www.imda.gov.sg\/dptm<\/a>.<\/p>\n<strong>Note<\/strong><br \/>\nThe Award Organising Committee reserves the right to withdraw any category.\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2020\/04\/Update-SPBA-Logo-Footer.png\" alt=\"Update SPBA Logo Footer\" itemprop=\"image\" height=\"342\" width=\"2048\" title=\"Update SPBA Logo Footer\" onerror=\"this.style.display='none'\"  \/>\n\t<h5>\u00a9 2026 Singapore Prestige Brand Award. All rights reserved.<br data-start=\"216\" data-end=\"219\" \/>All information on this website is for general information purposes only and is subject to change without notice.<\/h5>\n\n","protected":false},"excerpt":{"rendered":"<p>Menu Home About SPBA About SPBA About the Co-Organisers Award Organising Committee Messages from Co-Organisers Messages from Chairman and Co-Chairman Categories &#038; Guidelines Award Package Award Structure Submission Guidelines Qualifying Criteria Entry Requirements Terms and Conditions Judging Guidelines SPBA &#8211; Promising Brands SPBA &#8211; Established Brands SPBA &#8211; Heritage Brands SPBA &#8211; Regional Brands SPBA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3950","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/3950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/comments?post=3950"}],"version-history":[{"count":9,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/3950\/revisions"}],"predecessor-version":[{"id":4648,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/3950\/revisions\/4648"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/media?parent=3950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}