{"id":62,"date":"2020-04-02T01:50:46","date_gmt":"2020-04-02T01:50:46","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/?page_id=62"},"modified":"2026-07-24T15:35:25","modified_gmt":"2026-07-24T07:35:25","slug":"spba-heritage-brands","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/","title":{"rendered":"SPBA \u2013 Heritage Brands"},"content":{"rendered":"\n\n\t\t\t\t<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\" target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2020\/06\/SPBA-Logo-2025.png\" alt=\"SPBA Logo 2025\" itemprop=\"image\" height=\"1083\" width=\"1747\" title=\"SPBA Logo 2025\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\nMenu\t\t\t\n\t\t\t\t\t<ul id=\"menu-main-menu\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &#038; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Structure<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-108\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-special-merit\/\">SPBA &#8211; Special Merit<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-4146\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners-copy\/\">SPBA 2025 Winners<\/a><\/li>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Publicity<\/a><\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-4198\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2025-gallery\/\">2025<\/a><\/li>\n\t\t<li id=\"menu-item-4358\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-gallery\/\">2024<\/a><\/li>\n\t\t<li id=\"menu-item-4439\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-gallery\/\">2023<\/a><\/li>\n\t\t<li id=\"menu-item-4548\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-gallery\/\">2020\/21<\/a><\/li>\n\t\t<li id=\"menu-item-4555\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-gallery\/\">2019<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Videos<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\nMenu\t\t\t\n\t\t\t\t \u00d7\t\t\t\t\t\t<ul id=\"menu-main-menu-1\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &#038; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Structure<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-108\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-special-merit\/\">SPBA &#8211; Special Merit<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-4146\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners-copy\/\">SPBA 2025 Winners<\/a><\/li>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Publicity<\/a><\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-4198\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2025-gallery\/\">2025<\/a><\/li>\n\t\t<li id=\"menu-item-4358\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-gallery\/\">2024<\/a><\/li>\n\t\t<li id=\"menu-item-4439\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-gallery\/\">2023<\/a><\/li>\n\t\t<li id=\"menu-item-4548\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-gallery\/\">2020\/21<\/a><\/li>\n\t\t<li id=\"menu-item-4555\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-gallery\/\">2019<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Videos<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\n\t\t\t<a href=\"https:\/\/awards.asme.org.sg\/login\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tApply Now\n\t\t\t\t\t<\/a>\n<h2>\n\t\tJUDGING CRITERIA FOR SPBA &#8211; HERITAGE BRANDS\n\t<\/h2>\n\t<p>The participating Brand is required to make an online submission in accordance with the judging criteria stated below. Evaluation of the Brand will be based on the following:<\/p>\n\t<style type=\"text\/css\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 20px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 20px;word-break:normal;}\n.tg .tg-mf3b{background: #d1204a;background: -moz-linear-gradient(left, #d1204a 0%, #da6637 100%);background: -webkit-linear-gradient(left, #d1204a 0%, #da6637 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #d1204a 0%, #da6637 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#d1204a', endColorstr='#da6637',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;color:#ffffff;font-size:17px;font-weight:bold;text-align:left;\n  vertical-align:top}\n.tg .tg-rh9k{background-color:#ffffff;border-color:#ffffff;color:#b5935c;text-align:left;vertical-align:top}\n.tg .tg-5cbf{background-color:#ffffff;border-color:#ffffff;font-size:16px;text-align:left;vertical-align:top}\n.tg .tg-0hhp{background-color:#ffffff;border-color:#ffffff;font-size:16px;text-align:center;vertical-align:top}\n.tg .tg-fbeb{background-color:#ffffff;border-color:#ffffff;color:#333333;text-align:left;vertical-align:top}\n.tg .tg-5quf{background: #da6637;;background: -moz-linear-gradient(left, #da6637 0%, #df8b19 100%);background: -webkit-linear-gradient(left, #da6637 0%, #df8b19 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #da6637 0%, #df8b19 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#da6637;', endColorstr='#df8b19',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;color:#ffffff;font-size:17px;font-weight:bold;text-align:center;\n  vertical-align:top}\n.tg .tg-ss7z{background: #d1204a;background: -moz-linear-gradient(left, #d1204a 0%, #da6637 100%);background: -webkit-linear-gradient(left, #d1204a 0%, #da6637 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #d1204a 0%, #da6637 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#d1204a', endColorstr='#da6637',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;font-size:17px;text-align:right;vertical-align:top}\n.tg .tg-67zu{background: #da6637;;background: -moz-linear-gradient(left, #da6637 0%, #df8b19 100%);background: -webkit-linear-gradient(left, #da6637 0%, #df8b19 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #da6637 0%, #df8b19 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#da6637;', endColorstr='#df8b19',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;font-size:17px;text-align:center;vertical-align:top}\n@media screen and (max-width: 767px) {.tg {width: auto !important;}.tg col {width: auto !important;}.tg-wrap {overflow-x: auto;-webkit-overflow-scrolling: touch;}}<\/style>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/>\n<\/colgroup>\n<thead>\n  <tr>\n    <th>COMPONENT<\/th>\n    \n    <th>WEIGHTAGE (%)<\/th>\n  <\/tr>\n<\/thead>\n<tbody>\n  <tr>\n    <td>1. Brand heritage and identity<\/td>\n    \n    <td>30<\/td>\n  <\/tr>\n  <tr>\n    <td>2. Brand strategic blueprint<\/td>\n    \n    <td>30<\/td>\n  <\/tr>\n  <tr>\n    <td>3. Brand development and performance<\/td>\n    \n    <td>40<\/td>\n  <\/tr>\n  <tr>\n    <td>TOTAL WEIGHTAGE<\/td>\n    \n    <td>100<\/td>\n  <\/tr>\n<\/tbody>\n<\/table>\n\t<!doctype html>\n<html>\n<head>\n<style type=\"text\/css\">\n\tbody {font-family: arial;}\n\tp {margin:5px;}\n\ttable, tr, td {\n    border: none;}\n<\/style>\n<meta charset=\"utf-8\"\/>\n<title>Untitled Document<\/title>\n<\/head>\n<body>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>1.<\/p><\/td>\n    <td width=\"274\" colspan=\"2\" valign=\"top\"><p><strong>Brand Heritage and Identity (Total: 30 Points)<\/strong><br \/> The Brand history and organisation background information. Is there a well-designed Brand identity in place that expressively communicates the Brand heritage? This evaluation component will be based on the following:<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>i)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Origin &#8211; <\/strong>How was the company founded and how is the Brand associated with the heritage of the company? How long has the Brand been established for? Has the Brand gone through a revamp? If yes, how has it retained its heritage through its Brand communication?<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>ii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Logo &#8211; <\/strong>State the significance of the Brand logo and what it conveys.<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>iii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Applications &#8211; <\/strong>How is the Brand represented in its marketing communications (advertising &#038; promotion, collaterals, digital applications on web and mobile) and customer touchpoints (product packaging and retail presence)?<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>iv)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Documentation &#8211; <\/strong>State and explain the documentation of the overall Brand identity.<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>2.<\/p><\/td>\n    <td width=\"274\" colspan=\"2\" valign=\"top\"><p><strong>Brand Strategic Blueprint (Total: 30 Points)<\/strong><br \/>The blueprint defines the framework of the Brand roadmap. It articulates clearly the way the Brand differentiates itself from its competitors. This evaluation component will be based on the following:<\/p>\n    <\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>i)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Ideology &#8211; <\/strong>State and explain the ideology behind the Brand.<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>ii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Vision and Mission &#8211; <\/strong>State the Brand vision and mission.<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>iii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Promise &#8211; <\/strong>What is the Brand promise and how is it fulfilled?<\/p><\/td>\n  <\/tr>\n   <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>3.<\/p><\/td>\n    <td width=\"274\" colspan=\"2\" valign=\"top\"><p><strong>Brand Development and Performance (Total: 40 Points)<\/strong><br \/>How has the product and\/or service improved over the years and what are the development programme that will be implemented in the future? How important is the Brand to the business and how has Branding affected business performance? This evaluation component will be based on the following:<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>i)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Digitalisation &#8211; <\/strong>What digital strategies have been implemented; how do these strategies enhance the brand building efforts and help achieve the desired Brand experience. Please indicate the measures or systems in place for evaluating the effectiveness of these digital efforts (Return on Investments).<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>ii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Innovation and Brand Development &#8211; <\/strong>Does the Brand embrace innovation as a key business strategy? State and elaborate how innovation drives your business growth and performance such as new growth opportunities (new customer segments, new market, new channels, etc.) Has there been any product and\/or service development programme implemented in the organisation? If yes, please elaborate.<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>iii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Performance &#8211; <\/strong>What was the revenue growth of the Brand for the past 3 years (2023 &#8211; 2025)?<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>iv)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Loyalty &#8211; <\/strong>Describe the relationship between the Brand&#8217;s performance and customer loyalty over the past 3 years (2023 &#8211; 2025).<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>v)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Regional and International Presence &#8211; <\/strong>State the Brand&#8217;s internationalisation efforts and its presence in other countries over the years.<\/p><\/td>\n  <\/tr>\n   <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>4.<\/p><\/td>\n    <td width=\"274\" colspan=\"2\" valign=\"top\"><p><strong>Data Protection Trustmark (DPTM) Certification<\/strong><br \/> Has the Brand&#8217;s company attained the Data Protection Trustmark (DPTM) certification?<\/p>\n    <p><i>*A bonus of 5 points will be awarded to Brands whose companies are DPTM-certified. Simply upload a copy of the DPTM certificate. For more information on DPTM, please visit <a href=\"https:\/\/www.imda.gov.sg\/dptm\" target=\"_blank\"> www.imda.gov.sg\/dptm<\/a>.<\/i><\/p><\/td>\n  <\/tr>\n<\/table>\n<strong>Note<\/strong>\nThe Award Organising Committee reserves the right to withdraw any category.\n<\/body>\n<\/html>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2020\/04\/Update-SPBA-Logo-Footer.png\" alt=\"Update SPBA Logo Footer\" itemprop=\"image\" height=\"342\" width=\"2048\" title=\"Update SPBA Logo Footer\" onerror=\"this.style.display='none'\"  \/>\n\t<h5>\u00a9 2026 Singapore Prestige Brand Award. All rights reserved.<br data-start=\"216\" data-end=\"219\" \/>All information on this website is for general information purposes only and is subject to change without notice.<\/h5>\n\n","protected":false},"excerpt":{"rendered":"<p>Menu Home About SPBA About SPBA About the Co-Organisers Award Organising Committee Messages from Co-Organisers Messages from Chairman and Co-Chairman Categories &#038; Guidelines Award Package Award Structure Submission Guidelines Qualifying Criteria Entry Requirements Terms and Conditions Judging Guidelines SPBA &#8211; Promising Brands SPBA &#8211; Established Brands SPBA &#8211; Heritage Brands SPBA &#8211; Regional Brands SPBA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-62","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":5,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/62\/revisions"}],"predecessor-version":[{"id":4642,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/62\/revisions\/4642"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/media?parent=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}