{"id":80,"date":"2020-04-02T02:28:53","date_gmt":"2020-04-02T02:28:53","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/?page_id=80"},"modified":"2026-07-24T15:12:57","modified_gmt":"2026-07-24T07:12:57","slug":"chairman-and-co-chairman","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/","title":{"rendered":"Chairman and Co-Chairman"},"content":{"rendered":"\n\n\t\t\t\t<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\" target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2020\/06\/SPBA-Logo-2025.png\" alt=\"SPBA Logo 2025\" itemprop=\"image\" height=\"1083\" width=\"1747\" title=\"SPBA Logo 2025\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\nMenu\t\t\t\n\t\t\t\t\t<ul id=\"menu-main-menu\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &#038; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Categories<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-108\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-special-merit\/\">SPBA &#8211; Special Merit<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-4146\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners-copy\/\">SPBA 2025 Winners<\/a><\/li>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Publicity<\/a><\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-4198\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2025-gallery\/\">2025<\/a><\/li>\n\t\t<li id=\"menu-item-4358\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-gallery\/\">2024<\/a><\/li>\n\t\t<li id=\"menu-item-4439\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-gallery\/\">2023<\/a><\/li>\n\t\t<li id=\"menu-item-4548\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-gallery\/\">2020\/21<\/a><\/li>\n\t\t<li id=\"menu-item-4555\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-gallery\/\">2019<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Videos<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\nMenu\t\t\t\n\t\t\t\t \u00d7\t\t\t\t\t\t<ul id=\"menu-main-menu-1\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &#038; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Categories<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-108\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-special-merit\/\">SPBA &#8211; Special Merit<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-4146\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners-copy\/\">SPBA 2025 Winners<\/a><\/li>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Publicity<\/a><\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-4198\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2025-gallery\/\">2025<\/a><\/li>\n\t\t<li id=\"menu-item-4358\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-gallery\/\">2024<\/a><\/li>\n\t\t<li id=\"menu-item-4439\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-gallery\/\">2023<\/a><\/li>\n\t\t<li id=\"menu-item-4548\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-gallery\/\">2020\/21<\/a><\/li>\n\t\t<li id=\"menu-item-4555\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-gallery\/\">2019<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Videos<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\n\t\t\t<a href=\"https:\/\/awards.asme.org.sg\/login\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tApply Now\n\t\t\t\t\t<\/a>\n<h2>\n\t\tChairman &#038; Co-Chairman\n\t<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2026\/07\/Alan-Tan.jpg\" alt=\"Alan Tan\" title=\"Alan Tan\" itemprop=\"image\"\/>\n\t\t\t\t<p>Mr Alan Tan<br \/>Acting Chairman, SPBA 2026<br \/>Organising Committee<\/p>\n<p>\u9648\u9326\u6e90<br \/>2026\u5e74\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956<br \/>\u7b79\u59d4\u4f1a\u4ee3\u7406\u4e3b\u5e2d<\/p>\n\tWith this year&#8217;s theme, &#8220;Embrace Branding. Power Growth.&#8221;, the Singapore Prestige Brand Award (SPBA) 2026 celebrates the transformative role of branding in driving business success. In an increasingly competitive marketplace, strong brands do more than stand out; they build trust, forge meaningful customer connections, and create opportunities for sustainable growth.<br \/>\nSPBA honours businesses that have leveraged branding strategically to strengthen their market presence, adapt to evolving consumer needs, and create lasting value. Behind every successful brand is a journey of vision, innovation, and perseverance, demonstrating how purposeful branding can be a catalyst for growth and long-term success.<br \/>\nWe invite brands that have leveraged branding as a catalyst for growth to share their story and be recognised among Singapore&#8217;s most distinguished brands. Your experiences and achievements not only reflect the strength of your brand but also inspire others to embrace branding as a powerful tool for transformation.\n2026\u5e74\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956\u4ee5&#8221;\u54c1\u724c\u84c4\u529b\u00b7\u4e58\u53d8\u800c\u4e0a&#8221;\u4e3a\u4e3b\u9898\uff0c\u5f70\u663e\u54c1\u724c\u8fd0\u8425\u5728\u6253\u9020\u5353\u8d8a\u4f01\u4e1a\u4e2d\u7684\u5f15\u9886\u4f5c\u7528\u3002\u5546\u573a\u7ade\u4e89\u6108\u70c8\uff0c\u54c1\u724c\u4e4b\u8d23\u6108\u91cd&#8211;\u4e0d\u6b62\u4e8e\u51f8\u663e\u72ec\u6811\u4e00\u5e1c\u7684\u950b\u8292\uff0c\u66f4\u5728\u4e8e\u4ee5\u4fe1\u7acb\u8eab\u3001\u4ee5\u60c5\u8fde\u5fc3\u3001\u4ee5\u6052\u81f4\u8fdc\u3002<br \/>\n\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956\u65e8\u5728\u8868\u5f70\u90a3\u4e9b\u5584\u7528\u54c1\u724c\u8fd0\u8425\u6218\u7565\u4ee5\u5f3a\u5316\u5e02\u573a\u5730\u4f4d\u3001\u987a\u5e94\u6d88\u8d39\u8d8b\u52bf\u3001\u521b\u9020\u957f\u8fdc\u4ef7\u503c\u7684\u6770\u51fa\u4f01\u4e1a\u3002\u6bcf\u4e00\u4e2a\u6210\u529f\u54c1\u724c\u80cc\u540e\uff0c\u7686\u662f\u8fdc\u89c1\u3001\u521b\u65b0\u4e0e\u575a\u97e7\u4ea4\u7ec7\u7684\u79ef\u6dc0\uff0c\u8be0\u91ca\u7740\u54c1\u724c\u4fe1\u5ff5\u5982\u4f55\u63a8\u52a8\u4f01\u4e1a\u84ec\u52c3\u53d1\u5c55\uff0c\u884c\u7a33\u81f4\u8fdc\u3002<br \/>\n\u5728\u6b64\uff0c\u6211\u4eec\u8bda\u9080\u6240\u6709\u4ee5\u8fd0\u8425\u54c1\u724c\u4e3a\u6210\u957f\u5f15\u64ce\u7684\u4f01\u4e1a\uff0c\u5206\u4eab\u54c1\u724c\u6545\u4e8b\uff0c\u5171\u8000\u8363\u5149\u3002\u60a8\u7684\u54c1\u724c\u4e4b\u8def\u4e0e\u6210\u5c31\uff0c\u65e2\u4e3a\u81ea\u8eab\u5b9e\u529b\u5199\u4e0b\u6700\u4f73\u6ce8\u811a\uff0c\u4ea6\u542f\u8fea\u4e1a\u754c\u540c\u884c\u4ee5\u8fd0\u8425\u54c1\u724c\u4e3a\u94a5\uff0c\u5f00\u542f\u521b\u65b0\u6c42\u53d8\u4e4b\u95e8\u3002\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2026\/07\/Lee-Kiang-1.jpg\" alt=\"Lee Kiang (1)\" title=\"Lee Kiang (1)\" itemprop=\"image\"\/>\n\t\t\t\t<p><strong>Ms Quek Lee Kiang<\/strong><br \/>Co-Chairman, SPBA 2026<br \/>Organising Committee<br \/>Associate Editor,<br \/>Lianhe Zaobao<\/p>\n<p><strong>\u90ed\u4e3d\u5a1f<\/strong><br \/>2026\u5e74\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956<br \/>\u7b79\u59d4\u4f1a\u8054\u5408\u4e3b\u5e2d<br \/>\u300a\u8054\u5408\u65e9\u62a5\u300b\u526f\u603b\u7f16\u8f91<\/p>\n\t<p>Turbulence has become the new normal with the current business hemisphere. From supply chain shocks to digital disruption, business owners are navigating a storm like no other. Yet amid the uncertainty, one truth stands out: brands that embrace strategic branding don&#8217;t just weather the storm, they chart the way forward.<\/p>\n<p>&#8220;Embrace Branding, Power Growth&#8221;, that is the rallying theme for this year&#8217;s Singapore Prestige Brand Award (SPBA) 2026. Branding is more than a logo or a tagline. It is the engine of trust, the anchor in chaos, and the fuel for sustainable expansion.<\/p>\n<p>We&#8217;ve seen homegrown brands turn disruption into differentiation. They lead with clarity, consistency, and courage. They power growth when others hesitate.<\/p>\n<p>SPBA 2026 invites these brands to step forward. Not merely to be recognised, but to inspire an entire business community.<\/p>\n<p>\u5728\u5f53\u4eca\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u6ce2\u52a8\u8d77\u4f0f\u5df2\u7ecf\u6210\u4e3a\u65b0\u5e38\u6001\u3002\u4ece\u4f9b\u5e94\u94fe\u5e26\u6765\u7684\u91cd\u91cd\u51b2\u51fb\uff0c\u5230\u6570\u7801\u5316\u8f6c\u578b\u5f15\u53d1\u7684\u884c\u4e1a\u98a0\u8986\uff0c\u4f01\u4e1a\u9886\u5bfc\u4eba\u8eab\u5904\u4e00\u573a\u524d\u6240\u672a\u6709\u7684\u98ce\u66b4\u4e4b\u4e2d\u3002\u7136\u800c\uff0c\u5728\u5e94\u5bf9\u773c\u524d\u7684\u672a\u77e5\u65f6\uff0c\u6709\u4e00\u4e2a\u4e8b\u5b9e\u6108\u53d1\u6e05\u6670\uff1a\u90a3\u4e9b\u771f\u6b63\u91cd\u89c6\u5e76\u62e5\u62b1\u54c1\u724c\u6218\u7565\u7684\u4f01\u4e1a\uff0c\u4e0d\u4ec5\u80fd\u633a\u8fc7\u98ce\u66b4\u3001\u7ad9\u7a33\u811a\u8ddf\uff0c\u66f4\u80fd\u4e3a\u81ea\u5df1\u89c4\u5212\u51fa\u660e\u786e\u7684\u524d\u884c\u9053\u8def\u3002<\/p>\n<p>&#8220;\u54c1\u724c\u84c4\u529b\u00b7 \u4e58\u53d8\u800c\u4e0a&#8221;\uff08Embrace Branding. Power Growth.\uff09&#8211;\u8fd9\u5c31\u662f\u4eca\u5e742026\u5e74\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956\u7684\u6838\u5fc3\u4e3b\u9898\u3002\u54c1\u724c\uff0c\u7edd\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6807\u5fd7\u6216\u4e00\u53e5\u53e3\u53f7\u3002\u5b83\u662f\u98ce\u6d6a\u4e4b\u4e2d\u7684\u5b9a\u6d77\u795e\u9488\uff0c\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u5f15\u64ce\uff0c\u66f4\u662f\u4f01\u4e1a\u5728\u53d8\u5c40\u4e2d\u4e58\u52bf\u800c\u4e0a\u7684\u52a8\u529b\u6e90\u6cc9\u3002<\/p>\n<p>\u8fd9\u4e9b\u5e74\uff0c\u6211\u4eec\u89c1\u8bc1\u8bb8\u591a\u672c\u5730\u54c1\u724c\u5c06\u98a0\u8986\u8f6c\u5316\u4e3a\u72ec\u7279\u7684\u5dee\u5f02\u5316\u4f18\u52bf\u3002\u5728\u8ff7\u96fe\u4e2d\uff0c\u4ed6\u4eec\u51ed\u7740\u6e05\u6670\u7684\u601d\u8def\u548c\u65e0\u754f\u7684\u52c7\u6c14\u5f15\u9886\u524d\u884c\u3002\u5728\u522b\u4eba\u72b9\u8c6b\u4e0d\u51b3\u65f6\uff0c\u4ed6\u4eec\u5df2\u7ecf\u6309\u4e0b\u6210\u957f\u7684\u52a0\u901f\u952e\u3002<\/p>\n<p>\u6211\u4eec\u8bda\u631a\u9080\u8bf7\u4f18\u79c0\u7684\u672c\u5730\u54c1\u724c\u62a5\u540d\u89d2\u90102026\u5e74\u65b0\u52a0\u5761\u91d1\u5b57\u54c1\u724c\u5956\u3002\u8fd9\u4e0d\u4ec5\u662f\u4e00\u4efd\u5c5e\u4e8e\u60a8\u81ea\u5df1\u7684\u8363\u8000\uff0c\u66f4\u80fd\u4e3a\u5546\u754c\u6ce8\u5165\u4fe1\u5fc3\uff0c\u53bb\u542f\u53d1\u548c\u5f15\u9886\u66f4\u591a\u7684\u540c\u884c\u8005\u3002<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2020\/04\/Update-SPBA-Logo-Footer.png\" alt=\"Update SPBA Logo Footer\" itemprop=\"image\" height=\"342\" width=\"2048\" title=\"Update SPBA Logo Footer\" onerror=\"this.style.display='none'\"  \/>\n\t<h5>\u00a9 2026 Singapore Prestige Brand Award. All rights reserved.<br data-start=\"216\" data-end=\"219\" \/>All information on this website is for general information purposes only and is subject to change without notice.<\/h5>\n\n","protected":false},"excerpt":{"rendered":"<p>Menu Home About SPBA About SPBA About the Co-Organisers Award Organising Committee Messages from Co-Organisers Messages from Chairman and Co-Chairman Categories &#038; Guidelines Award Package Award Categories Submission Guidelines Qualifying Criteria Entry Requirements Terms and Conditions Judging Guidelines SPBA &#8211; Promising Brands SPBA &#8211; Established Brands SPBA &#8211; Heritage Brands SPBA &#8211; Regional Brands SPBA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-80","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":6,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/80\/revisions"}],"predecessor-version":[{"id":4630,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/80\/revisions\/4630"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/media?parent=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}