{"id":87,"date":"2020-04-02T02:42:46","date_gmt":"2020-04-02T02:42:46","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/?page_id=87"},"modified":"2025-07-28T13:17:02","modified_gmt":"2025-07-28T05:17:02","slug":"spba-special-merit","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-special-merit\/","title":{"rendered":"SPBA \u2013 Special Merit"},"content":{"rendered":"\n\n\t\t\t\t<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\" target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-content\/uploads\/2020\/06\/SPBA-Logo-2025.png\" alt=\"SPBA Logo 2025\" itemprop=\"image\" height=\"1083\" width=\"1747\" title=\"SPBA Logo 2025\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\nMenu\t\t\t\n\t\t\t\t\t<ul id=\"menu-main-menu\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &#038; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Categories<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-108\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-special-merit\/\">SPBA &#8211; Special Merit<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-42\"><a aria-expanded=\"false\">News<\/a>\n<ul>\n\t<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Media Publicity<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-3892\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-award-presentation-ceremony\/\">SPBA 2024 Award Presentation Ceremony<\/a><\/li>\n\t\t<li id=\"menu-item-3891\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-award-certificate-ceremony\/\">SPBA 2024 Award Certificate Ceremony<\/a><\/li>\n\t\t<li id=\"menu-item-3773\"><a aria-expanded=\"false\">2023 Gallery<\/a>\n\t\t<ul>\n\t\t\t<li id=\"menu-item-3662\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-award-presentation-ceremony\/\">SPBA 2023 Award Presentation Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-3661\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-award-certificate-ceremony\/\">SPBA 2023 Award Certificate Ceremony<\/a><\/li>\n\t\t<\/ul>\n<\/li>\n\t\t<li id=\"menu-item-3453\"><a aria-expanded=\"false\" href=\"#\">2020\/21 Gallery<\/a>\n\t\t<ul>\n\t\t\t<li id=\"menu-item-3340\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-award-presentation-ceremony\/\">SPBA 2020\/21 Award Presentation Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-3339\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-award-certificate-ceremony\/\">SPBA 2020\/21 Award Certificate Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-3338\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-official-launch\/\">SPBA 2020\/21 Official Launch<\/a><\/li>\n\t\t<\/ul>\n<\/li>\n\t\t<li id=\"menu-item-3341\"><a aria-expanded=\"false\">2019 Gallery<\/a>\n\t\t<ul>\n\t\t\t<li id=\"menu-item-1669\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-award-presentation-ceremony\/\">SPBA 2019 Award Presentation Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-1672\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-award-certificate-ceremony\/\">SPBA 2019 Award Certificate Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-1670\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-official-launch\/\">SPBA 2019 Official Launch<\/a><\/li>\n\t\t<\/ul>\n<\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Video Gallery<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\nMenu\t\t\t\n\t\t\t\t \u00d7\t\t\t\t\t\t<ul id=\"menu-main-menu-1\"><li id=\"menu-item-32\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/\">Home<\/a><\/li>\n<li id=\"menu-item-33\"><a aria-expanded=\"false\">About SPBA<\/a>\n<ul>\n\t<li id=\"menu-item-34\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-spba\/\">About SPBA<\/a><\/li>\n\t<li id=\"menu-item-92\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/about-the-co-organisers\/\">About the Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-94\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-organising-committee\/\">Award Organising Committee<\/a><\/li>\n\t<li id=\"menu-item-36\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/co-organisers\/\">Messages from Co-Organisers<\/a><\/li>\n\t<li id=\"menu-item-99\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/chairman-and-co-chairman\/\">Messages from Chairman and Co-Chairman<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-39\"><a aria-expanded=\"false\">Categories &#038; Guidelines<\/a>\n<ul>\n\t<li id=\"menu-item-95\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-package\/\">Award Package<\/a><\/li>\n\t<li id=\"menu-item-93\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-categories\/\">Award Categories<\/a><\/li>\n\t<li id=\"menu-item-2372\"><a aria-expanded=\"false\">Submission Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-102\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/qualifying-criteria\/\">Qualifying Criteria<\/a><\/li>\n\t\t<li id=\"menu-item-101\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/entry-requirements\/\">Entry Requirements<\/a><\/li>\n\t\t<li id=\"menu-item-103\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/terms-and-conditions\/\">Terms and Conditions<\/a><\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-40\"><a aria-expanded=\"false\">Judging Guidelines<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-106\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-promising-brands\/\">SPBA &#8211; Promising Brands<\/a><\/li>\n\t\t<li id=\"menu-item-104\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-established-brands\/\">SPBA &#8211; Established Brands<\/a><\/li>\n\t\t<li id=\"menu-item-105\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-heritage-brands\/\">SPBA &#8211; Heritage Brands<\/a><\/li>\n\t\t<li id=\"menu-item-3363\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-regional-brands\/\">SPBA &#8211; Regional Brands<\/a><\/li>\n\t\t<li id=\"menu-item-108\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-special-merit\/\">SPBA &#8211; Special Merit<\/a><\/li>\n\t\t<li id=\"menu-item-3953\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-international\/\">SPBA &#8211; International Brands<\/a><\/li>\n\t<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-41\"><a aria-expanded=\"false\">Winners<\/a>\n<ul>\n\t<li id=\"menu-item-3902\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-winners\/\">SPBA 2024 Winners<\/a><\/li>\n\t<li id=\"menu-item-3431\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-winners\/\">SPBA 2023 Winners<\/a><\/li>\n\t<li id=\"menu-item-2553\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-winners\/\">SPBA 2020\/21 Winners<\/a><\/li>\n\t<li id=\"menu-item-109\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-20-winners\/\">SPBA 2019 Winners<\/a><\/li>\n\t<li id=\"menu-item-111\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-profile\/\">Winners&#8217; Profile<\/a><\/li>\n\t<li id=\"menu-item-2601\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/winners-testimonial\/\">Winner&#8217;s Testimonial<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-42\"><a aria-expanded=\"false\">News<\/a>\n<ul>\n\t<li id=\"menu-item-112\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/media-publicity\/\">Media Publicity<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-43\"><a aria-expanded=\"false\">Gallery<\/a>\n<ul>\n\t<li id=\"menu-item-113\"><a aria-expanded=\"false\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/photo-gallery\/\">Photo Gallery<\/a>\n\t<ul>\n\t\t<li id=\"menu-item-3892\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-award-presentation-ceremony\/\">SPBA 2024 Award Presentation Ceremony<\/a><\/li>\n\t\t<li id=\"menu-item-3891\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2024-award-certificate-ceremony\/\">SPBA 2024 Award Certificate Ceremony<\/a><\/li>\n\t\t<li id=\"menu-item-3773\"><a aria-expanded=\"false\">2023 Gallery<\/a>\n\t\t<ul>\n\t\t\t<li id=\"menu-item-3662\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-award-presentation-ceremony\/\">SPBA 2023 Award Presentation Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-3661\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2023-award-certificate-ceremony\/\">SPBA 2023 Award Certificate Ceremony<\/a><\/li>\n\t\t<\/ul>\n<\/li>\n\t\t<li id=\"menu-item-3453\"><a aria-expanded=\"false\" href=\"#\">2020\/21 Gallery<\/a>\n\t\t<ul>\n\t\t\t<li id=\"menu-item-3340\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-award-presentation-ceremony\/\">SPBA 2020\/21 Award Presentation Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-3339\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-award-certificate-ceremony\/\">SPBA 2020\/21 Award Certificate Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-3338\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2020-21-official-launch\/\">SPBA 2020\/21 Official Launch<\/a><\/li>\n\t\t<\/ul>\n<\/li>\n\t\t<li id=\"menu-item-3341\"><a aria-expanded=\"false\">2019 Gallery<\/a>\n\t\t<ul>\n\t\t\t<li id=\"menu-item-1669\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-award-presentation-ceremony\/\">SPBA 2019 Award Presentation Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-1672\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-award-certificate-ceremony\/\">SPBA 2019 Award Certificate Ceremony<\/a><\/li>\n\t\t\t<li id=\"menu-item-1670\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/spba-2019-official-launch\/\">SPBA 2019 Official Launch<\/a><\/li>\n\t\t<\/ul>\n<\/li>\n\t<\/ul>\n<\/li>\n\t<li id=\"menu-item-114\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/video-gallery\/\">Video Gallery<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-180\"><a aria-expanded=\"false\">Contact Us<\/a>\n<ul>\n\t<li id=\"menu-item-115\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/award-secretariat\/\">Award Secretariat<\/a><\/li>\n\t<li id=\"menu-item-116\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/faq\/\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\n\t\t\t<a href=\"https:\/\/asmeawards.sg\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tSubmit An Entry\n\t\t\t\t\t<\/a>\n<h2>\n\t\tJUDGING CRITERIA FOR SPBA &#8211; SPECIAL MERIT\n\t<\/h2>\n\tThe participating Brand is required to make an online submission in accordance with the judging criteria stated below. Evaluation of the Brand will be based on the following:<br \/>\n<em><strong>Note<\/strong>:\u00a0SPBA &#8211; Special Merit is a unique Award Category to honour government agencies and not-for-profit organisations. Participation in this category is by the Award Organising Committee&#8217;s invite only. The decision of the Award Organising Committee will be final and binding.<\/em>\n\t<style type=\"text\/css\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 20px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 20px;word-break:normal;}\n.tg .tg-mf3b{background: #d3e3d6;background: -moz-linear-gradient(left, #d3e3d6 0%, #ecefd0 100%);background: -webkit-linear-gradient(left, #d3e3d6 0%, #ecefd0 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #d3e3d6 0%, #ecefd0 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#d3e3d6', endColorstr='#ecefd0',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;color:#000000;font-size:17px;font-weight:bold;text-align:left;\n  vertical-align:top}\n.tg .tg-rh9k{background-color:#ffffff;border-color:#ffffff;color:#b5935c;text-align:left;vertical-align:top}\n.tg .tg-5cbf{background-color:#ffffff;border-color:#ffffff;font-size:16px;text-align:left;vertical-align:top}\n.tg .tg-0hhp{background-color:#ffffff;border-color:#ffffff;font-size:16px;text-align:center;vertical-align:top}\n.tg .tg-fbeb{background-color:#ffffff;border-color:#ffffff;color:#333333;text-align:left;vertical-align:top}\n.tg .tg-5quf{background: #ecefd0;;background: -moz-linear-gradient(left, #ecefd0 0%, #fefcc9 100%);background: -webkit-linear-gradient(left, #ecefd0 0%, #fefcc9 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #ecefd0 0%, #fefcc9 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#ecefd0;', endColorstr='#fefcc9',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;color:#000000;font-size:17px;font-weight:bold;text-align:center;\n  vertical-align:top}\n.tg .tg-ss7z{background: #d3e3d6;background: -moz-linear-gradient(left, #d3e3d6 0%, #ecefd0 100%);background: -webkit-linear-gradient(left, #d3e3d6 0%, #ecefd0 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #d3e3d6 0%, #ecefd0 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#d3e3d6', endColorstr='#ecefd0',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;font-size:17px;text-align:right;vertical-align:top}\n.tg .tg-67zu{background: #ecefd0;;background: -moz-linear-gradient(left, #ecefd0 0%, #fefcc9 100%);background: -webkit-linear-gradient(left, #ecefd0 0%, #fefcc9 100%); \/* Chrome10-25,Safari5.1-6 *\/\nbackground: linear-gradient(to right, #ecefd0 0%, #fefcc9 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/\nfilter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#ecefd0;', endColorstr='#fefcc9',GradientType=1 ); \/* IE6-9 *\/border-color:#ffffff;font-size:17px;text-align:center;vertical-align:top}\n@media screen and (max-width: 767px) {.tg {width: auto !important;}.tg col {width: auto !important;}.tg-wrap {overflow-x: auto;-webkit-overflow-scrolling: touch;}}<\/style>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/>\n<\/colgroup>\n<thead>\n  <tr>\n    <th>COMPONENT<\/th>\n    \n    <th>WEIGHTAGE (%)<\/th>\n  <\/tr>\n<\/thead>\n<tbody>\n  <tr>\n    <td>1. Brand concept<\/td>\n    \n    <td>30<\/td>\n  <\/tr>\n  <tr>\n    <td>2. Brand management and development<\/td>\n    \n    <td>30<\/td>\n  <\/tr>\n  <tr>\n    <td>3. Brand performance<\/td>\n    \n    <td>40<\/td>\n  <\/tr>\n  <tr>\n    <td>TOTAL WEIGHTAGE<\/td>\n    \n    <td>100<\/td>\n  <\/tr>\n<\/tbody>\n<\/table>\n\t<!doctype html>\n<html>\n<head>\n<style type=\"text\/css\">\n\tbody {font-family: arial;}\n\tp {margin:5px;}\n\ttable, tr, td {\n    border: none;}\n<\/style>\n<meta charset=\"utf-8\"\/>\n<title>Untitled Document<\/title>\n<\/head>\n<body>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>1.<\/p><\/td>\n    <td width=\"274\" colspan=\"2\" valign=\"top\"><p><strong>Brand Concept (Total: 30 Points)<\/strong><br \/> The creation of an impression that the brand is associated with a product and\/or service that has qualities and\/or characteristics that makes it unique. It defines the essential tools to create all the desired messages and responses while delivering a solid promise to the end customer. This evaluation component will be based on the following:<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>i)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Vision and Mission &#8211; <\/strong>State the brand vision and mission. How are the brand vision and mission communicated through every level of the organisation? What has been done to achieve the brand vision and mission to date?<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>ii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Values and Personality &#8211; <\/strong>State and elaborate the values and personality of the Brand.<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>iii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Identity &#8211; <\/strong>State the significance of the brand logo and what it conveys. How is the Brand represented in its marketing communications (advertising &#038; promotion, collaterals, digital applications on web and mobile) and customer touchpoints (product packaging and retail presence)?<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>iv)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Promise &#8211; <\/strong>What is the brand promise and how is it being fulfilled?<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>2.<\/p><\/td>\n    <td width=\"274\" colspan=\"2\" valign=\"top\"><p><strong>Brand Management and Development (Total: 30 Points)<\/strong><br \/> This evaluation component will be based on the following:<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>i)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Positioning &#8211; <\/strong>State and elaborate the positioning of the Brand.<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>ii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Digitalisation &#8211; <\/strong>What digital strategies have been implemented; how do these strategies enhance the brand building efforts and help achieve the desired brand experience. Please indicate the measures or systems in place for evaluating the effectiveness of these digital efforts (Return on Investments).<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>iii)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Brand Innovation and Brand Development &#8211; <\/strong>Does the Brand embrace innovation as a key business strategy? State and elaborate how innovation drives your business growth and performance such as new growth opportunities (new customer segments, new market, new channels, etc.) Has there been any product and\/or service development programme implemented in the organisation? If yes, please elaborate.<\/p><\/td>\n  <\/tr>\n   <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>3.<\/p><\/td>\n    <td width=\"274\" colspan=\"2\" valign=\"top\"><p><strong>Brand Performance (Total: 40 Points)<\/strong><br \/> What is the Brand&#8217;s significance to the business? How does branding affect business performance? This evaluation component will be based on the following:<\/p><\/td>\n  <\/tr>\n  <tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"19\" valign=\"top\"><p>i)<\/p><\/td>\n    <td width=\"577\" colspan=\"3\" valign=\"top\"><p><strong>Growth &#8211; <\/strong>Has Branding contributed to the growth of the organisation? If yes, please elaborate.<\/p><\/td>\n  <\/tr>\n\t<tr>\n    <td width=\"19\" valign=\"top\"><p>&nbsp;<\/p><\/td>\n    <td width=\"28\" valign=\"top\"><p>4.<\/p><\/td>\n    <td width=\"274\" colspan=\"2\" valign=\"top\"><p><strong>Data Protection Trustmark (DPTM) Certification<\/strong><br \/> Has the Brand&#8217;s company attained the Data Protection Trustmark (DPTM) certification?<\/p>\n    <p><i>*A bonus of 5 points will be awarded to Brands whose companies are DPTM-certified. Simply upload a copy of the DPTM certificate. For more information on DPTM, please visit <a href=\"https:\/\/www.imda.gov.sg\/dptm\" target=\"_blank\"> www.imda.gov.sg\/dptm<\/a>.<\/i><\/p><\/td>\n  <\/tr>\n<\/table>\n<strong>Note <\/strong>The Award Organising Committee reserves the right to withdraw any category.\n<\/body>\n<\/html>\n\t<p>Copyright \u00a9 2025 Singapore Prestige Brand Award<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Menu Home About SPBA About SPBA About the Co-Organisers Award Organising Committee Messages from Co-Organisers Messages from Chairman and Co-Chairman Categories &#038; Guidelines Award Package Award Categories Submission Guidelines Qualifying Criteria Entry Requirements Terms and Conditions Judging Guidelines SPBA &#8211; Promising Brands SPBA &#8211; Established Brands SPBA &#8211; Heritage Brands SPBA &#8211; Regional Brands SPBA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-87","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":3,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/87\/revisions"}],"predecessor-version":[{"id":4056,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/pages\/87\/revisions\/4056"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.spba.com.sg\/wp-json\/wp\/v2\/media?parent=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}