{"id":2332,"date":"2021-02-15T07:58:14","date_gmt":"2021-02-15T07:58:14","guid":{"rendered":"http:\/\/visi.flywheelsites.com\/?page_id=2332"},"modified":"2024-12-27T12:02:10","modified_gmt":"2024-12-27T04:02:10","slug":"kumon","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.visibiliti.com.sg\/success-story\/kumon\/","title":{"rendered":"Kumon"},"content":{"rendered":"\n<h1>\n\t\tSuccess Story &#8211; Kumon\n\t<\/h1>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/visibiliti.com.sg\/wp-content\/uploads\/2021\/02\/kumon-logo.png\" alt=\"kumon logo\" itemprop=\"image\" height=\"159\" width=\"444\" title=\"kumon logo\" onerror=\"this.style.display='none'\"  \/>\n\t<p><strong>Kumon<\/strong>, a tuition centre chain from Japan, was spending 6 figures to generate around 1,000 leads per campaign. This was very costly for them and they were looking for a more cost-effective way to get these leads.<\/p>\n<h2>\n\t\tWe delivered 2,272 sign-ups within 3 weeks using one third of their marketing budget.\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/visibiliti.com.sg\/wp-content\/uploads\/2021\/02\/kumonbp1.jpg\" alt=\"kumonbp1\" itemprop=\"image\" height=\"1037\" width=\"1631\" title=\"kumonbp1\" onerror=\"this.style.display='none'\"  \/>\n\t<p><strong>How did we exceed the original KPIs by over 200%?<\/strong><\/p>\n<p>Firstly, we identified the crucial points and objectives to be met for Kumon&#8217;s campaign. For example, Kumon&#8217;s campaign was time critical as it required parents to sign their children up for trial classes within a very short period of time.<\/p>\n<p>While Kumon commanded strong brand awareness nationally, their advertising campaigns were the key driver of sign-ups for their trial classes.<\/p>\n<p>With this in mind, we knew that using just one channel would be insufficient to drive the new sign-ups. Firstly, we had to boost awareness of Kumon&#8217;s trial classes before parents would consider signing their children up for them.<\/p>\n<h2>\n\t\tRemarketing alone generated a total of <br \/> 236 sign-ups.\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/visibiliti.com.sg\/wp-content\/uploads\/2021\/02\/12.jpeg\" alt=\"12\" itemprop=\"image\" height=\"1280\" width=\"1920\" title=\"12\" onerror=\"this.style.display='none'\"  \/>\n\t<p>In addition, we set up conversion tracking for all channels to analyse the behaviour and engagement of each channel to make the right decision based on data &amp; facts.<\/p>\n<p>Within 3 weeks, we exceeded the KPIs by more than 200% as we were able to instantly track the conversions on each channel and immediately re-allocate their campaign budget\u00a0for optimal performance.<\/p>\n<h2>\n\t\t&#8220;2,000 leads within 3 weeks! The overwhelming response surpassed our expectations! We are extremely happy with the results since 2015. Keep up the great work, Visibiliti!&#8221;\n\t<\/h2>\n\t<p>&#8211; Siow Wei, Group Leader, Head of Operations (Singapore and Brunei)<\/p>\n<h2>\n\t\tAchieve your business goals with qualified leads and sales today! <br \/> Get in touch with us here\n\t<\/h2>\n\t\n\n","protected":false},"excerpt":{"rendered":"<p>Success Story &#8211; Kumon Kumon, a tuition centre chain from Japan, was spending 6 figures to generate around 1,000 leads per campaign. This was very costly for them and they were looking for a more cost-effective way to get these leads. We delivered 2,272 sign-ups within 3 weeks using one third of their marketing budget.&hellip;<\/p>\n","protected":false},"author":7,"featured_media":1758,"parent":2501,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2332","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Kumon was spending 6 figures to generate 1,000 leads\/campaign. 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