{"id":2491,"date":"2021-02-24T09:52:45","date_gmt":"2021-02-24T09:52:45","guid":{"rendered":"http:\/\/visi.flywheelsites.com\/?page_id=2491"},"modified":"2024-12-27T11:55:00","modified_gmt":"2024-12-27T03:55:00","slug":"mindchamps-preschool","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.visibiliti.com.sg\/success-story\/mindchamps-preschool\/","title":{"rendered":"MindChamps Preschool"},"content":{"rendered":"\n

\n\t\tSuccess Story – MindChamps Preschool\n\t<\/h1>\n\t\t\t\t\"logo-color\"\n\t

MindChamps is Singapore’s premium early childhood education provider that offers bilingual academic and enrichment programmes for children from 18 months to 6 years old, in the playgroup, nursery and kindergarten levels.<\/p>\n

One of the major factors that have contributed to the continued success of MindChamps’ SEM campaigns is the fact that we have been running their campaigns from year to year. Armed with the data collected over an extended period of time, we know what works and leverage that to improve the results for the next campaign.<\/p>\n

\n\t\tThis is demonstrated by how we increased their leads by 40.6% and reduced their CPA by 6.17% from 2018 to 2019.\n\t<\/h2>\n

\n\t\tMindChamps ‘Reading and Writing’\n\t<\/h2>\n\t\t\t\t\"rnw2\"\n\t

One of the divisions in MindChamps is called ‘Reading and Writing’ which targets parents who want their young children to get a head start in their reading and writing abilities.<\/p>\n

Initially, their CTA was a generic one like ‘Enquire now’. However, this was not effective as the education space in Singapore is very competitive.<\/p>\n

\n\t\tHaving a weak and generic CTA was not desirable as it does not provide value to the parents as opposed to a 1-1 literacy assessment which can provide them with real value.\n\t<\/h2>\n\t\t\t\t\"rmw34\"\n\t

Hence, we suggested to market their free 1 on 1 literacy assessment instead for children aged 4 – 10 (N1 to P4), and the response was excellent.<\/p>\n

Why? It’s all about the parents’ intention. It gives them an on-site experience about the programme and it’s more personalized as compared to just a generic online enquiry.<\/p>\n

Through the literacy assessment, parents would uncover their child’s reading and writing gaps, level and areas for improvement.<\/p>\n

The results of the literacy assessment would then set the context for the parent to consider enrolling their child in MindChamps’ programmes.<\/p>\n

\n\t\tUsing these optimisation tactics, we managed to acquire the leads at a lower cost.\n\t<\/h2>\n\t\t\t\t\"rmw56\"\n\t

Most importantly, we were able to track the top performing ads and use objective data to improve the rest of the ads. This contributed to the success of this campaign for MindChamps.<\/p>\n

\n\t\tAchieve your business goals with qualified leads and sales today!
Get in touch with us here\n\t<\/h2>\n\t\n\n","protected":false},"excerpt":{"rendered":"

Success Story – MindChamps Preschool MindChamps is Singapore’s premium early childhood education provider that offers bilingual academic and enrichment programmes for children from 18 months to 6 years old, in the playgroup, nursery and kindergarten levels. One of the major factors that have contributed to the continued success of MindChamps’ SEM campaigns is the fact…<\/p>\n","protected":false},"author":7,"featured_media":2619,"parent":2501,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2491","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t