- \n
- avoid misleading claims\/guarantees in both ad copy and landing page content<\/li>\n
- not use any restricted drug terms or medical content such as Botox or fast weight loss<\/li>\n
- provide medical disclaimers on before\/after pictures and patient testimonials<\/li>\n<\/ul>\n
For example, an aesthetic treatment such as Botox should not be directly referred to on any advertisement campaigns, social media pages, on the website home page or in a patient testimonial.<\/p>\n
Without following the rules mentioned above, Google is likely to disapprove the ads and not run them.<\/i><\/em><\/p>\n\t\t\t\t
![\"aesthetics2\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/visibiliti.com.sg\/wp-content\/uploads\/2021\/03\/aesthetics2.jpg\" "\\"aesthetics2\\"")
\n\n\t\tWe revamped the structure of the client’s google ad account and crafted treatment specific adtexts that match the search intent of the customer\n\t<\/h2>\n\t\t\t\t
![\"aesthetic3\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/visibiliti.com.sg\/wp-content\/uploads\/2021\/03\/aesthetic3.png\" "\\"aesthetic3\\"")
\n\tAnother challenge that this aesthetics clinic faced was that most of their target audience were searching for treatments on mobile.<\/p>\n
However, their landing page wasn’t mobile optimised; there were text on images, which made it difficult to read on mobile due to the small font and the low contrast background.<\/p>\n
Moreover, we assessed the content on their landing page and discovered that the information published on the landing page wasn’t comprehensive enough.<\/p>\n
As the customer value for aesthetic treatments are usually quite high, other aesthetic clinics are willing to pay more to run ads for competitive keywords, therefore driving up the cost when bidding for these keywords.<\/p>\n
Hence, it is crucial that the content on the landing page needs to resonate with the target audience in order to make the money spent on clicks worth it.<\/p>\n
\n\t\tTo solve this problem, we proposed some changes that they could make to their landing page.\n\t<\/h2>\n
\n\t\tThis tactic was effective, and the cost-per-acquisition dropped by more than 10% for the following month after the addition of more negative keywords.\n\t<\/h2>\n
\n\t\tAchieve your business goals with qualified leads and sales today!
Get in touch with us here\n\t<\/h2>\n\t\n\n","protected":false},"excerpt":{"rendered":"Success Story – Aesthetics Clinic located at Orchard Road An aesthetics clinic located at Orchard Road wanted to boost customer enquiries for their various aesthetic treatments for skin, face, body and hair. Due to the numerous types of aesthetic treatments and the changing month-to-month promotions they were running in their clinic, they needed our digital…<\/p>\n","protected":false},"author":7,"featured_media":2638,"parent":2501,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2551","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t