{"id":147,"date":"2014-08-18T13:32:57","date_gmt":"2014-08-18T05:32:57","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/?page_id=147"},"modified":"2019-02-09T20:35:46","modified_gmt":"2019-02-09T12:35:46","slug":"seo-services","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-marketing\/seo-services\/","title":{"rendered":"Search Engine Optimization"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text]Imagine you decided to open a store to sell your products.\u00a0 Where would you want that store to be located\u2026on High Street with constant footfall & traffic where its always visible OR in some back alley of a remote location where its seldom noticed? \u2026High Street, right!<\/p>\n

In the world of Online Marketing, ranking high on Search Engine Result Pages (SERPs) is akin to being visible on High Street.\u00a0 And the process, techniques employed to improve your website\u2019s natural ranking on SERPs is called Search Engine Optimization (SEO).\u00a0 The higher your visibility, the more will be the visits to your site and more will be the sales leads for your business.\u00a0 After all what good is a website, if it doesn\u2019t get visitors and viewership.\u00a0 SEO helps you address just that.<\/p>\n

SEO is one component of Search Marketing that\u2019s practiced to naturally climb high on Search listing, the other way to dominate Search is through paid listings<\/a>.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”64″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”]

<\/div>[vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Search Engine Optimization, then and now<\/h3>\n

Back in the early days of SEO, ranking a site on top of SERPs could be done with various tactics some of which were often unscrupulous.\u00a0 Keyword stuffing, paid backlinks from link farms, cloaking and other black hat techniques could be used to game the system and actually push a site\u2019s ranking higher.\u00a0 However, with leading search engines like Google tightening their ranking algorithms, low quality websites with shallow content that enjoyed high rankings were penalised for using black hat SEO methods.\u00a0 This saw many of such sites being weeded out from the search engine index.<\/p>\n

Some notable algorithm changes implemented by Google were the Panda Update in 2011 and the Penguin update in 2012.\u00a0 Smaller version updates for these changes are still being released for further tweaking.\u00a0 In 2013 Google released the Hummingbird update which helps the search engine judge the context of the user\u2019s search query and serve results accordingly.<\/p>\n

These algorithm updates over the years aim to reward websites with original, quality content and which are liked and linked to by other respectable sites.\u00a0 Besides these factors Search Engines also look for the relevant technical pointers such as title tags, URLs and meta information of the web pages to understand what information the site is trying to convey.\u00a0 Today, frequent algorithmic changes are a norm and as such the science of SEO keeps evolving.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”]

<\/div>[vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text]<\/p>\n

What do SEO Services encompass<\/h3>\n

While the Google ranking algorithm consists of over 200 factors which are not openly shared with SEO practitioners, there\u2019s a widely accepted consensus on basic concepts and best practices<\/a> that should be followed for doing SEO, the right way.\u00a0 These White Hat Techniques are broadly categorised into<\/p>\n