{"id":163,"date":"2014-08-18T15:22:15","date_gmt":"2014-08-18T07:22:15","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/?page_id=163"},"modified":"2019-02-09T20:37:22","modified_gmt":"2019-02-09T12:37:22","slug":"search-engine-marketing-ppc","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-marketing\/search-engine-marketing-ppc\/","title":{"rendered":"Search Engine Marketing with Pay Per Click"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]With Pay-Per-Click (PPC) you can buy your way to dominate Search Engine Result Pages (SERPs).\u00a0 PPC can generate visitors for your website as soon as to turn on your Ad campaign.\u00a0 As opposed to SEO which takes much longer to deliver benefits, PPC gives instant results bringing visibility for your products or services faster and with greater degree of control and certainty.<\/p>\n<p>With Google being the predominant Search Engine today, its search advertising service called <a href=\"http:\/\/support.google.com\/adwords\" target=\"_blank\" rel=\"noopener\">Google Adwords<\/a> is hugely popular for PPC advertising.\u00a0 Besides Google\u2019s own Search Listing it gives you the capability to advertise on millions of other partner websites that are part of the Google Display Network.<\/p>\n<p>Thus Search Marketing using PPC is an effective means to get immediate ROI of your advertising spend.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;61&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>How does the PPC System work<\/h3>\n<p>While appearance of Paid Ads on the top and right panel of the SERPs may appear simple to the search engine user, its a fairly complicated system which works behind the scenes to determine which Ad gets placed where and how the advertiser is ultimately billed.\u00a0 In a nutshell, here\u2019s how the PPC system in Google Adwords works \u2013[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<div class=\"standard-number-list bullet-top\"><ul>\n<li>Advertisers identify the Keywords they want to bid on, how much they wish to spend for each bid and how much budget to spend collectively on a grouping of keywords called Ad Groups. Bids are also referred to as maximum Cost per Click (CPC)<\/li>\n<li>Advertisers also have a write their Ad Copy in limited words along with the URL of the target web page they want the searcher to land on after clicking their Ad<\/li>\n<li>Google determines the Ad Rank i.e. the position of the Ad on its search listing based on the bid specified and on the Quality Score of the Ad. Which is a metric that determines how useful and relevant your ad will be to user that is searching<\/li>\n<li>If your Ad is clicked, you pay Google the actual CPC which is determined by a formulation of Quality Score, Max CPC and other factors. Actual CPC is usually less than the max CPC<\/li>\n<li>Your Ads get displayed whenever a user types in a query containing your keyword or its variations in the search bar, provided you have budget in your Adwords Account.<\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Key metrics to track effectiveness of your PPC<\/h3>\n<p>Marketing with PPC allows you to monitor how your campaign is performing, in real time.\u00a0 Analysing the available metrics and KPIs gives you <a title=\"Web Analytics\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-analytics\/\">data driven insights<\/a> to take the right action and succeed in your marketing efforts.\u00a0 You may study these core metrics which are readily available in your Adwords account -[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li><em><strong>Impressions<\/strong> <\/em>\u2013 the number of times the Ad is displayed on being triggered by the relevant search query<\/li>\n<li><em><strong>Clicks<\/strong><\/em> \u2013 the number of times your Ad was clicked<\/li>\n<li><em><strong>CPC (Cost Per Click)<\/strong><\/em> &#8211; there\u2019s a maximum CPC that you bid, actual CPC that you will pay Google, and the average CPC which is the average taken across multiple clicks of your Ad<\/li>\n<li><em><strong>CTR (Click Thru Rate)<\/strong><\/em> \u2013 Ratio of Clicks to the number of Impressions<\/li>\n<li><strong><em>Conversion<\/em><\/strong> \u2013 Completion of the desired action such as a purchase or sign-up on your website after the Ad get clicked<\/li>\n<\/ul>\n<p>There\u2019s a host of other metrics built-in or custom defined that can be tracked and analysed.<\/p>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Why go for Search Marketing using PPC<\/h3>\n<p>While there are many options available to advertise and promote on the internet, PPC based Search Engine Marketing using an advertising program such as Google AdWords provides some unique benefits -[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_toggle title=&#8221;Timely &amp; Targeted&#8221; open=&#8221;true&#8221;]Allows you to be visible before a target audience searching with a commercial intent.\u00a0 You can advertise your product &amp; service at the precise moment someone is searching for it.[\/vc_toggle]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_toggle title=&#8221;Flexibility of Spend&#8221;]Gives you full flexibility in deciding how much or how little you want to spend and how long you want to run your campaign.[\/vc_toggle]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_toggle title=&#8221;High degree of Control&#8221;]Tremendous amount of control that you can exert for running your marketing campaign like &#8211;<\/p>\n<ul>\n<li>Location to target your Ads in<\/li>\n<li>Day and time to schedule your Ads for<\/li>\n<li>Increase or decrease budget on the fly<\/li>\n<li>Control the search queries or variations you wish to advertise for<\/li>\n<li>Choice of Ad formats \u2013 Text, Ad Extensions, Images and Video<\/li>\n<\/ul>\n<p>[\/vc_toggle]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_toggle title=&#8221;Tracking and Analysis&#8221;]Provides the ability to analyse campaign performance in real time and take corrective action to tweak and improve your advertising.[\/vc_toggle][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;67&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>When to use PPC advertising<\/h3>\n<p>Search Engines are the prevalent medium to find service providers and product vendors in today\u2019s information age.\u00a0 A majority of the buying decision happens before the actual buying while researching and consuming information.\u00a0 In Singapore, this is particularly widespread since <a title=\"Ecommerce Website\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-development\/ecommerce-website\/\">online commerce<\/a> and internet usage is well established.<\/p>\n<p>Paid Search Marketing is ideal when you wish to launch your site, introduce a new product offering, announce promotions\/discounts and so on.\u00a0 PPC works hand in hand with SEO efforts for organic ranking.\u00a0 While <a title=\"Lead Generation Case Study: Small Business gets 370% ROI with Searching Engine Marketing\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/blog\/case-studies\/lead-generation-case-study-small-business-gets-370-roi-searching-engine-marketing\/\">PPC can bring about immediate ROI<\/a>, SEO delivers benefits over time and is more of a long term strategy.\u00a0 So, they both complement each other.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>WebSell Value Proposition for PPC<\/h3>\n<p>At WebSell we are specialise in both &#8211; PPC as well as SEO.\u00a0 We devise and manage AdWord Campaigns that integrate with your long term SEO strategy.\u00a0 Whether it\u2019s a new launch that you\u2019d want to do with a bang or an on-going PPC campaign that you\u2019d want to stretch with a limited budget; we have proven game plans for all scenarios.\u00a0 We have managed budgets big and small to generate traffic and leads for our clients, helping them make the most of their advertising dollars.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"dt-fancy-separator\" style=\"width: 90%;\"><div class=\"dt-fancy-title bg-on\" style=\"color: #dd3333;\"><span class=\"separator-holder separator-left\"><\/span>Request a Case Study<span class=\"separator-holder separator-right\"><\/span><\/div><\/div>[vc_custom_heading text=&#8221;Want to know how WebSell helped a Maintenance Services Business advertise and gain ROI of multiple times for their new service offering using Google AdWords? Request this Case Study that we\u2019ll be happy to share.&#8221; font_container=&#8221;tag:p|text_align:left|color:%231e73be&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f53-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"53\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/163#wpcf7-f53-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"53\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f53-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p>Name *\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<p>Email *\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p>Case Study For *\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-req\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-req\"><option value=\"Website Design &amp; Dev\">Website Design &amp; Dev<\/option><option value=\"E-Commerce Website\">E-Commerce Website<\/option><option value=\"Website Maintenance\">Website Maintenance<\/option><option value=\"Search Engine Optimization\">Search Engine Optimization<\/option><option value=\"Pay-Per-Click\">Pay-Per-Click<\/option><option value=\"Social Media Marketing\">Social Media Marketing<\/option><option value=\"Content Marketing\">Content Marketing<\/option><option value=\"Analytics\">Analytics<\/option><\/select><\/span>\n<\/p>\n<p>Company\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-comp\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-comp\" \/><\/span>\n<\/p>\n<p>Location\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-city\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-city\" \/><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Email me the Case Study\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"130\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]With Pay-Per-Click (PPC) you can buy your way to dominate Search Engine Result Pages (SERPs).\u00a0 PPC can generate visitors for your website as soon as to turn on your Ad campaign.\u00a0 As opposed to SEO which takes much longer to deliver benefits, PPC gives instant results bringing visibility for your products or services faster&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-163","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Marketing Singapore | Pay Per Click | WebSell Solutions<\/title>\n<meta name=\"description\" content=\"Increase sales using Search Engine Marketing with Pay Per Click (PPC) Ads. 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