{"id":177,"date":"2014-08-18T18:56:34","date_gmt":"2014-08-18T10:56:34","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/?page_id=177"},"modified":"2015-12-31T12:39:53","modified_gmt":"2015-12-31T04:39:53","slug":"social-media-marketing","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-marketing\/social-media-marketing\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Social Media Marketing (SMM) is a form of internet marketing that capitalizes on Social Media to drive traffic and attract attention.\u00a0 Primarily done by employing engaging content that can get shared from user to user and thereby raising awareness of the subject (the product, service, event, offer, etc.)<\/p>\n<p>The growing popularity of social networking sites like Facebook which boasts over a billion users has induced companies &amp; marketers to engage with the intended target audience on this channel.\u00a0 Besides Facebook, the onslaught of other related platforms such as Twitter, LinkedIn, Pinterest, etc addressing different segments has made Social Media a much sought after medium that cannot be ignored.<\/p>\n<p>Today, Search Engines also count Social Media engagement as one of the factors in <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-marketing\/seo-services\">ranking websites on the organic search listing<\/a>.\u00a0 SEO efforts as such must take into consideration the influence that social signals can exert for Search visibility.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;226&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>How to market using Social Media<\/h3>\n<p>Social Media provides an effective medium for low cost Brand Awareness, interactions (talking and listening) with your audience, driving traffic and possibly conversions.<\/p>\n<p>A high-level run down of marketing approach, on a social media platform like Facebook would be \u2013[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;198&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"standard-number-list bullet-top\"><ul>\n<li>Setting Goals on what you want to achieve<\/li>\n<li>Setting up a Business Fan Page<\/li>\n<li>Optimizing your page for search, enhancing it with Apps<\/li>\n<li>Creating a Content Strategy with posts, videos, contests, coupons, memes, etc<\/li>\n<li>Having an editorial\/activity calendar to plan and schedule content releases<\/li>\n<li>Build an audience by garnering Likes and Page Visits<\/li>\n<li>Build relationships with influencers and ambassadors, and keeping prospects engaged<\/li>\n<li>Drive an inspired, engaged audience towards your set Goals<\/li>\n<li>Measure on-going progress with Analytics<\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"standard-arrow bullet-top\"><p>Though marketing can be done free by putting across useful, entertaining, engaging content that may get shared; there are also paid options for advertisements and promoting your content and advertisements, such as \u2013<\/p>\n<ul>\n<li>Boosted Posts which make your post appear higher in News Feeds<\/li>\n<li>Facebook Ads to promote your Business Page\/Website<\/li>\n<li>Custom Audiences and so on<\/li>\n<\/ul>\n<p>Paid Ads on Facebook can be served to a target audience with granularity that\u2019s based on &#8211;<\/p>\n<ul>\n<li>Demographics<\/li>\n<li>Interests and Passion<\/li>\n<li>Location<\/li>\n<li>Behaviours, Connections, etc<\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Which Social Media platforms should you choose from<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;186&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<strong>Facebook<\/strong> &#8211; With its dominant status as a Social Networking Site and a user base of more the 1.2 billion, Facebook provides a solid ground for B2C marketing that well suited brand awareness, user interactions and highly targeted paid advertising.\u00a0 With users in Singapore spending as much as 40 minutes a day on an average, Facebook is the much sought after social networking <a href=\"https:\/\/www.facebook.com\/business\/overview\" target=\"_blank\" rel=\"nofollow\">site for Social Media Marketing<\/a>.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;187&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<strong>Google+<\/strong> &#8211; is the Facebook competitor promoting a similar environment where you can share photos, videos, links, etc.\u00a0 Allows feature to segment your connections in groups called Google+ Circles.\u00a0 Being a Google site, your Earned Media on Google+ has a better chance of showing up on Google Search results.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;185&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<strong>LinkedIn<\/strong> \u2013 is a social networking site <em>for professionals<\/em>.\u00a0 Primarily a text based, business oriented platform for professional networking and dialogue.\u00a0 You can have a Company Page to raise awareness and educate potential customers on your products and services. It\u2019s a popular place for companies to advertise and attract talent.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;183&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<strong>Twitter<\/strong> \u2013 a <em>micro-blogging<\/em> social platform that lets you broadcast latest news and updates.\u00a0 Ideal for interacting and reaching out to people frequently and directly.\u00a0 Follow tweeters in your industry, write live updates on events, deals, etc and aim to build a steady stream of followers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;182&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<strong>Pinterest <\/strong>\u2013 ideal for retail businesses to showcase their products with visual imagery.\u00a0 Allows members to post (Pin) photos, videos to their pinboards for sharing.\u00a0 One can comment, share and click on the webpage from where the image was sourced.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;188&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<strong>YouTube<\/strong> \u2013 the video sharing site needs no introduction.\u00a0 It\u2019s a good platform to host and share entertaining and instructional videos about your product. \u00a0The added advantage of YouTube is that it\u2019s a Google\u2019s Web Property so your videos may have a better chance at ranking for search results.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;184&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<strong>Locale based Sites<\/strong> \u2013 such as Yelp, Four Square, etc offer business reviews based on the location where the user is. \u00a0Well suited for small businesses in Food, Shopping, Lifestyle and Wellness services.\u00a0 You can simply register your business and location to have a presence here.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>SMM vs SEM \u2013 Market on Search or Social?<\/h3>\n<p>Search Engine Marketing (SEM) has traditionally been the focus of online marketing efforts and budgets.\u00a0 However, the advent of Social Media and its prevalence among the masses has provided an alternative avenue.\u00a0 But, where should a business invest its marketing spend and efforts on? Here\u2019s how the two compare on different viewpoints -[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;]<div class=\"standard-arrow list-divider bullet-top\"><h4>Social<\/h4>\n<ul>\n<li>With Social Media you can capitalize on the power of word-of-mouth. A friend\u2019s recommendation can influence buying decisions tremendously<\/li>\n<li>Social Media provides the opportunity to engage with your target audience on a personal level and build relationships. You can also respond to criticisms and feedback in real time<\/li>\n<li>There\u2019s the option of spreading awareness organically thru engaging content and also thru highly targeted advertising &amp; paid content promotion<\/li>\n<\/ul>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;62&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"standard-arrow list-divider bullet-top\"><h4>Search<\/h4>\n<ul>\n<li>Search Marketing enables your business to be in front of people who are searching for your product or service at that very moment, this makes it really effective<\/li>\n<li>There\u2019s an option for pursuing organic rankings thru long term SEO efforts and also for quick on-demand paid advertising on search result pages<\/li>\n<li>Plenty of analytics and insights (keyword tools) are available to analyse and act on for streamlining your campaign.<\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]SMM is ideal for brand awareness &amp; active prospect engagement, whereas SEM scores well on being able market on-spot to prospects searching with an intent to purchase.[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;2&#8243; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>WebSell Value Proposition for SMM<\/h3>\n<p>We believe different marketing strategies work for different scenarios.\u00a0 The benefits of SMM are obvious in certain categories, for others they should be complemented with alternative <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/blog\">forms of online marketing to get the best results<\/a>.\u00a0 We integrate SMM efforts with your website and on-going content strategy so that your marketing works as a cohesive strategy providing the sales lift that your business needs. At WebSell we take a holistic approach after appreciating your product offerings, budget and timelines.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"dt-fancy-separator\" style=\"width: 90%;\"><div class=\"dt-fancy-title bg-on\" style=\"color: #dd3333;\"><span class=\"separator-holder separator-left\"><\/span>Request a Case Study<span class=\"separator-holder separator-right\"><\/span><\/div><\/div>[vc_custom_heading text=&#8221;Want to learn more on how WebSell helped a Home Improvement Company quickly establish and include a Social Media presence in their overall marketing plan? Request this case study that we\u2019ll be happy to send across&#8221; font_container=&#8221;tag:p|text_align:left|color:%231e73be&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f53-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"53\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/177#wpcf7-f53-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"53\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f53-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p>Name *\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<p>Email *\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p>Case Study For *\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-req\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-req\"><option value=\"Website Design &amp; Dev\">Website Design &amp; Dev<\/option><option value=\"E-Commerce Website\">E-Commerce Website<\/option><option value=\"Website Maintenance\">Website Maintenance<\/option><option value=\"Search Engine Optimization\">Search Engine Optimization<\/option><option value=\"Pay-Per-Click\">Pay-Per-Click<\/option><option value=\"Social Media Marketing\">Social Media Marketing<\/option><option value=\"Content Marketing\">Content Marketing<\/option><option value=\"Analytics\">Analytics<\/option><\/select><\/span>\n<\/p>\n<p>Company\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-comp\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-comp\" \/><\/span>\n<\/p>\n<p>Location\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-city\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-city\" \/><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Email me the Case Study\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"229\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Social Media Marketing (SMM) is a form of internet marketing that capitalizes on Social Media to drive traffic and attract attention.\u00a0 Primarily done by employing engaging content that can get shared from user to user and thereby raising awareness of the subject (the product, service, event, offer, etc.) The growing popularity of social networking&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-177","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing Singapore | WebSell Solutions<\/title>\n<meta name=\"description\" content=\"Build your brand on Social Media with the right strategy and expertise. 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