{"id":210,"date":"2014-08-18T20:25:26","date_gmt":"2014-08-18T12:25:26","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/?page_id=210"},"modified":"2016-05-02T11:16:54","modified_gmt":"2016-05-02T03:16:54","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-marketing\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text]The ethos of Content Marketing lies in creating and promoting content that is informative, educational and adds value by solving people\u2019s problems or helping fulfil their needs.\u00a0 In addition, this content is not delivered by the traditional advertising method of interrupting or grabbing attention, but instead provided by having permission of the prospect<\/a>.\u00a0 Content Marketing seeks to earn the attention of prospects by Inbound rather than Outbound (Interruption methods) means.<\/p>\n

In the realm of online world, this Content is presented in a variety of formats such as Blogs, E-books, Videos, Infographics, How-To guides, Q & A articles, Checklists and so on; with emphasis on consistency, quality and aesthetic appeal in order to attract and engage the target audience.\u00a0 Ultimately, guiding an engaged audience towards customer conversion.<\/p>\n

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[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”75″ alignment=”center” border_color=”grey” img_link_target=”_self” img_size=”medium”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_empty_space height=”20px”]

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Why Content Marketing<\/h3>\n

[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”212″ border_color=”grey” img_link_target=”_self” img_size=”full” alignment=”right”][\/vc_column][vc_column width=”2\/3″][vc_column_text]In this information age, prospects are well-formed and have all the power.\u00a0 Studies have shown that 60% of the purchase decision is made even before talking to a sales rep.\u00a0 So, the traditional way of doing sales has to change if it has to be effective in today\u2019s internet enabled world.\u00a0 Marketers need to stop interjecting people with what they (marketers) are interested in, but rather be what people are interested in.<\/p>\n

Content Marketing helps attract customers by providing them something they will love.\u00a0 And in the process instil a relationship without hard core selling.\u00a0 This relationship has to be nurtured with consistent, valuable content contextualized around your product or service which may eventually reward you with sales and customer loyalty in the long term.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_empty_space height=”20px”]

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How to Create Content and Target it correctly<\/h3>\n

One of the biggest challenges you will face in Content Marketing is producing enough quality content.\u00a0 Dearth of ideas to blog about, writer\u2019s block, unavailability of content creation tools & talent, inconsistent publishing routine are common roadblocks that are encountered.\u00a0 A well-thought Content strategy and execution plan is the first step you should take before embarking with Content Marketing.\u00a0 Some useful tips that will help you overcome these challenges \u2013[\/vc_column_text][vc_empty_space height=”15px”]