{"id":77,"date":"2014-08-17T19:45:33","date_gmt":"2014-08-17T11:45:33","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/?page_id=77"},"modified":"2019-02-09T20:32:01","modified_gmt":"2019-02-09T12:32:01","slug":"ecommerce-website","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-development\/ecommerce-website\/","title":{"rendered":"Ecommerce Website"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Conducting commerce using modern day technology over the World Wide Web, Mobile networks and other online transaction processing methods has been a growing phenomenon over past two decades.\u00a0 The convenience, cost-effectiveness and sophistication it has brought about to the consumer and the merchant alike has led to its meteoric rise over the years.\u00a0 The huge success of E-commerce pioneers like Amazon, Alibaba and many others proved that Click &amp; Brick and Click Only business models are not only viable but can be run on equal footing as any traditional brick and mortar business.<\/p>\n<p>Proliferating the rapid adoption of E-commerce are the systems and technologies that quickly enable one to build virtual storefronts, online marketplaces, e-booking portals and so on.\u00a0 E-commerce websites are the gears and machinery that power the world of online commerce.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;66&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Key reasons for going the E-commerce route<\/h3>\n<p>While the advantages of transacting online are many, the keys one\u2019s that can be enumerated are -[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li><strong>Popularity<\/strong> \u2013 Due to its convenience and ease of transacting, Online Shopping is growing at a faster rate than Offline<\/li>\n<li><strong>Availability<\/strong> &#8211; An online Store remains open for business 24 x 7, providing a global reach not limited by boundaries<\/li>\n<li><strong>Accessibility<\/strong> &#8211; Besides laptops\/desktops, Mobile and Tablet based traffic is increasing<\/li>\n<li><strong>Cost Savings<\/strong> &#8211; With lesser or no physical space and staffing requirements, both buyer &amp; seller benefit<\/li>\n<li><strong>Information<\/strong> &#8211; Comparing and researching on the web influences a large portion of offline purchases<\/li>\n<li><strong>Marketability<\/strong> &#8211; Options and ease of integrated online marketing efforts<\/li>\n<\/ul>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Business aspects an E-commerce Website can cover<\/h3>\n<p>A typical E-commerce Website provides you with \u2013[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<div class=\"standard-arrow bullet-top\"><ul>\n<li>Online store with Product Showcase, Shopping Cart, Checkout and Payment processing<\/li>\n<li>Sales &amp; Promotion capabilities like Cross Selling, Offer Discounts with Coupons\/Voucher Codes, etc<\/li>\n<li>Market the business on Search Engines with SEO features and Social Media engagement<\/li>\n<li>Back office Inventory management functions<\/li>\n<li>Order Processing and Email Notifications<\/li>\n<li>Basic CRM features such as Customer Profile &amp; Segmentation, Sales History, etc<\/li>\n<li>Analytics and Reporting<\/li>\n<\/ul>\n<\/div>[vc_column_text]With such a wide scope of functions covered a business owner only has to focus on Warehousing &amp; Logistics, Order Fulfilment and Customer Service tasks to run the business.<\/p>\n<p>Not all E-commerce business are created equal though &#8211; One could even run a full-fledged end-to-end business by Drop Shipping products directly from manufactures or wholesalers to the end consumer, whereby an E-commerce site is all that\u2019s needed.\u00a0 Or if you happen to be selling digital downloadable products then again your Website is all that you need to set up shop, transact and deliver your product offerings.\u00a0 Or it could be job portals, match-making sites, online auction systems and so on.\u00a0 The applications of transacting and trading with E-Commerce are far and many.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;63&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_outline&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Design Considerations for E-commerce Sites<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_tour interval=&#8221;0&#8243; style=&#8221;tab-style-three&#8221;][vc_tab title=&#8221;1. Hosting Platform&#8221; tab_id=&#8221;1408269253-1-17&#8243;]<div class=\"standard-number-list bullet-top\"><p>There\u00a0are 2 ways to setup an E-Commerce Website \u2013<\/p>\n<ul>\n<li>Hosted E-commerce Solutions such as Shopify, Big Commerce, etc who manage the hosting platform and setup for you. They usually charge a monthly fee based on a percentage of sales or a flat rate. Ideal for those who are not technically savvy since the service provider manages all the technicalities of setup and running the software<\/li>\n<li>Self-Hosted E-Commerce options which can range from Enterprise Class platforms like Oracle ATG, IBM Websphere to popular open-source solutions like Magento, Open Cart or Prestashop. They could also be in the form of E-Commerce extensions on popular CMS\u2019s such as WordPress or Joomla. With self-hosted platforms you are responsible for installing, configuring and upgrading the setup. This option gives greater flexibility and control<\/li>\n<\/ul>\n<\/div>[\/vc_tab][vc_tab title=&#8221;2. Site Structure&#8221; tab_id=&#8221;1408269253-2-48&#8243;][vc_column_text]Site structure should be planned during initiation so that it can cater to the current product taxonomy and also be able to accommodate future additions.\u00a0 An information architecture which embodies a flattened hierarchy of main product categories, sub categories and individual product pages not only helps in site navigation but also in SEO efforts.[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;3. Content &amp; Imagery&#8221; tab_id=&#8221;1408271728823-2-2&#8243;][vc_column_text]Not being able to touch and feel is a major impediment in online shopping.\u00a0 It can be alleviated to some extent with elaborate write ups and high-res product images.\u00a0 Providing product literature such as specifications, size reference charts, usage guides, etc in user friendly formats is hence imperative.\u00a0 Image standardization, optimization for faster page loads, multi-angle shots for visual clarity are important design considerations.[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;4. User Experience&#8221; tab_id=&#8221;1408271754274-3-1&#8243;]<div class=\"standard-arrow bullet-top\"><p>Some design considerations for a user friendly interface that aid in more conversions &#8211;<\/p>\n<ul>\n<li>Options to filter\/search products by price, category and attributes<\/li>\n<li>Streamlined checkout workflows, with options for Express Checkouts<\/li>\n<li>Intuitive Menus and Site navigation<\/li>\n<li>Comparison features, content with visual aids<\/li>\n<li>Order Status notification, Shipment tracking and so onour list<\/li>\n<\/ul>\n<\/div>[\/vc_tab][vc_tab title=&#8221;5. Responsiveness&#8221; tab_id=&#8221;1408271888938-4-4&#8243;][vc_column_text]The significant growth in sales done using mobile devices \u2013 phones and tablets, makes Responsive design for E-commerce sites a must nowadays.\u00a0 Being able to complete a purchase without pinching and excessive scrolling on a small screen is definitely a feature you\u2019d want to have in your design.[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;6. Search Engine Optimization&#8221; tab_id=&#8221;1408271914778-5-8&#8243;][vc_column_text]Page Titles, URLs, Tags and meta description optimized for the targeted search keywords help Search Engines in appreciating your site content and rewarding it with higher rankings.\u00a0 Rich, informative content is also key in aiding SEO efforts besides helping in conversions on site.\u00a0 Besides on-page optimization aspects, <a title=\"Social Media Marketing\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-marketing\/social-media-marketing\/\">socializing your E-store in the online community<\/a>, gaining backlinks to product and category pages can help tremendously.[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;7. Back Office features&#8221; tab_id=&#8221;1408271948632-6-6&#8243;][vc_column_text]Stock management, Order processing, Shipping Options, Tax Rules, Price Rules, multi-currency support, product data bulk load, etc are some essential features that the back office of an online store should have.\u00a0 These help in quick online store configuration and order handling. \u00a0Most of the leading E-commerce solutions will have these baked into their core product offering.[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;8. Security &amp; Trust Factors&#8221; tab_id=&#8221;1408271976003-7-4&#8243;][vc_column_text]Make sure your site uses SSL encryption especially for securely processing online payments. \u00a0Besides that, Security badges and Trust Symbols awarded from authoritative sources give customers the comfort feeling when handing over confidential information during checkout and reduces the instances of abandoned shopping carts.[\/vc_column_text][\/vc_tab][\/vc_tour][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;]<div class=\"hr-thin style-double\" style=\"width: 50%;border-top-width: 3px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Marketing Strategies for E-commerce Sites<\/h3>\n<p>Every Online Store is launched with the hope of clocking in Sales and establishing a loyal following of customers.\u00a0 However, such wishful thinking can only be transformed to reality by bringing traffic and keeping customers engaged with concerted marketing efforts.<\/p>\n<p>While brand awareness and promotion using traditional advertising on Paid Media can bring short term visibility it may drain out your marketing budget sooner.\u00a0 Marketing with Content, investing in automation and <a title=\"Web Analytics\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/web-analytics\/\">leveraging analytics gives you long term benefits and ROI<\/a>. So -[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243;][vc_column width=&#8221;1\/3&#8243;]<div class=\"standard-arrow bullet-top\"><p><em><strong>Do Content Marketing on Search and Social Media channels with &#8211;\u00a0<\/strong><\/em><\/p>\n<ul>\n<li>Unique and original product descriptions<\/li>\n<li>Blog\/Content strategy centred around your product value proposition<\/li>\n<li>User Generate Content \u2013 product reviews, Q &amp; A, feedback, etc<\/li>\n<\/ul>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"standard-arrow bullet-top\"><p><em><strong>Invest in Marketing Automation to keep customers engaged with &#8211;<\/strong><\/em><\/p>\n<ul>\n<li>Automated Email Workflows<\/li>\n<li>Drip feeding targeted Content and Offers tailored according to Buyer Persona\u2019s<\/li>\n<li>Personalization and so on<\/li>\n<\/ul>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"standard-arrow bullet-top\"><p><em><strong>Use Analytics, test and refine to &#8211;<\/strong><\/em><\/p>\n<ul>\n<li>Analyse Customer behaviour<\/li>\n<li>Track KPIs such as Page Visits, Average Time on site, Cart abandoned rate, etc<\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;0&#8243; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Our Value Proposition for E-commerce enablement<\/h3>\n<p>In fast paced Singapore with its high internet &amp; mobile phone penetration, shopping online or transacting on-the-go thru mobile phones is gaining more and more prominence.\u00a0 Businesses seeking the patronage of this generation need to establish a commendable web presence that offers their products and services to a web savvy clientele.<\/p>\n<p>At WebSell, each E-commerce project is more than building a fancy website with product images and checkout.\u00a0 Since many of our clients are first timers in online commerce, we work with them closely to classify their products aligning them with a keyword driven site architecture.\u00a0 After crafting out a site with UX &amp; Conversion concepts in mind, we promote it using the right mix of online marketing channels.\u00a0 An E-commerce initiative should ultimately bring new customers, drive sales and deliver ROI.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"dt-fancy-separator\" style=\"width: 90%;\"><div class=\"dt-fancy-title bg-on\" style=\"color: #dd3333;\"><span class=\"separator-holder separator-left\"><\/span>Request a Case Study<span class=\"separator-holder separator-right\"><\/span><\/div><\/div>[vc_custom_heading text=&#8221;Find out more on how WebSell enabled a Wholesale Apparel Business venture into retail by helping them launch their E-commerce online store. 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