{"id":534,"date":"2014-09-11T14:08:33","date_gmt":"2014-09-11T06:08:33","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/?p=534"},"modified":"2016-09-09T16:06:00","modified_gmt":"2016-09-09T08:06:00","slug":"everyone-know-mobile-responsive-web-design","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/blog\/website-design\/everyone-know-mobile-responsive-web-design\/","title":{"rendered":"What everyone ought to know about Mobile-Responsive Web Design"},"content":{"rendered":"

Imagine trying to read a full-length newspaper page that\u2019s shrunk to the size of a novel book page.\u00a0 Or a 1920 px width webpage that\u2019s rendered to a 460 px screen for display.\u00a0 Certainly not a welcome experience with the constant tapping, flicking and pinching that will be required to read the contents.<\/p>\n

The necessity for a responsive or mobile friendly website was realized with the advent of smartphones and tablets many years back.\u00a0 While it was a \u201cgood to have\u201d option in those days, the exploding popularity of mobile devices today has made it a \u201cmust have\u201d feature of web design.<\/p>\n

In today\u2019s cross-platform consumer behaviour where information is consumed and commerce is transacted using a variety of on-the-go devices, an adaptive rendering of your website that\u2019s aligned to the screen size of the device displaying it, is quintessential.<\/p>\n

Let me explain why it is even more crucial now in 2014 and beyond.<\/p>\n

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Why is Responsive Design a \u201cMust Have\u201d<\/h2>\n

\"DeviceAsk any webmaster about the trend of devices used by their website audience from their Google Analytics Dashboard.\u00a0 The answer will be – a rising trend of consumption through phones & tablets that\u2019s probably surpassed desktop based access.<\/p>\n

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Still not convinced?\u00a0 Here\u2019s a hard hitting fact \u2013 According to recently compiled data by hosted E-commerce provider Shopify<\/a>, more people used phones & tablets to visit online stores than using computers. After looking at data from over 100,000 ecommerce stores that use the Shopify platform, they saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers!<\/p>\n

\"Phone<\/p>\n

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So, if you are an Online Store<\/a> owner whose website has yet to be made mobile friendly, then these figures should certainly be a wakeup call.<\/p>\n

While improved customer experience and increased reach to a mobile audience would be a high priority item for any website owner, there are other benefits of having responsive design such as –<\/p>\n