{"id":818,"date":"2016-01-10T17:25:32","date_gmt":"2016-01-10T09:25:32","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/?p=818"},"modified":"2016-01-10T17:25:32","modified_gmt":"2016-01-10T09:25:32","slug":"amplify-content-marketing","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.websell.com.sg\/blog\/content-creation\/amplify-content-marketing\/","title":{"rendered":"Want to amplify your Content Marketing? make sure you COPE!"},"content":{"rendered":"

Marketing your products & services with beneficial content is the new age marketing method. \u00a0Like many other countries it\u2019s gaining ground with SME\u2019s in Singapore making marketing more pleasurable rather than annoying with cold calls and disruptive advertisements.<\/p>\n

But like all good things, succeeding in Content Marketing is not as easy.\u00a0 After producing useful content, not everyone is able to take full advantage of it.\u00a0 So, let me touch upon an often overlooked but yet powerful strategy called COPE that can underpin your Content Marketing efforts.<\/p>\n

 <\/p>\n

What is COPE and Why adopt it?<\/h2>\n

Wondering that this 4 letter acronym is all about?….its simple\u2026Create Once Publish Everywhere (COPE)<\/strong>.\u00a0 The underlying principle of COPE is to do more with less.<\/p>\n

To win in the Content Marketing game, marketers and business owners have to come out with unique and killer content.\u00a0 Content that can be appreciated by prospective customers \u2013 this content needs to be educative, informative, problem-solving, entertaining and also well-presented in order to be read and shared.\u00a0 Obviously, producing such stuff takes good amount of time, effort and resources.<\/p>\n

But after you\u2019ve produced quality content, how do you make the most out of it?…its by making it reach a large audience.\u00a0 That has become a critical factor in any Content Marketing Strategy.\u00a0 In fact, I\u2019d go to the extent to say that Content Distribution & Promotion is equal to or more important than producing the Content itself.<\/p>\n

Why? consider this\u2026. according to usage statistics there are 2 million blogs published everyday<\/a>, if blogging is part of your content strategy how would you ensure that your content gets read in such kind of information overload ?!\u00a0 While producing good content is the first and basic step, that content needs to be amplified using the right marketing channels to your targeted audience.<\/p>\n

\"number<\/a><\/p>\n

So, after creating, do ensure you have an elaborate plan to publish and promote your content.<\/p>\n

Where to COPE \u2013 channels for amplification<\/h2>\n

The next question that automatically comes to the mind is\u2026Well, where should I publish and promote?\u00a0 For common forms on content such Blogs Posts, articles and infographics, here are some options \u2013<\/p>\n

Social Media Groups and Communities<\/h3>\n

Broadcast your content in Social Media groups, communities where you are active and contributing.\u00a0 Today, one cannot afford to ignore platforms like Facebook and LinkedIn which have billions of active users every moment.\u00a0 Hashtag and tweet about your post to yours followers\u2026if your content is of value it\u2019ll surely get re-tweeted and shared.<\/p>\n

\"Content<\/a><\/p>\n

And of course then there are ample of paid promotion options like Sponsored Articles, Boost Posts, etc that can help to propel your content far and beyond.<\/p>\n

Subscriber List<\/h3>\n

Should you have an active email list of customer and subscribers, then that\u2019s another avenue to publish and amplify your message.<\/p>\n

One to One outreach<\/h3>\n

Reaching out to influencers, webmasters of popular websites or bloggers with heft should be a must-try.\u00a0 If you can convince them to share your value proposition, then it can really give legs to your content!<\/p>\n

Forums and Comments<\/h3>\n

Let people know about your content on popular forums and hangouts where your target audience and buyer personas visit.\u00a0 For e.g. if your post is about how to get the best deal for a used car then a forum of car enthusiasts would be the ideal place to go an announce about your content.<\/p>\n

Last but not least, make sure that your content is sharable<\/a>.\u00a0 Make it easy for your visitors to share your content with Social Sharing buttons.<\/p>\n

 <\/p>\n

How to COPE – Tools and Services<\/h2>\n

After having identified what and where to publish, it then comes down to how best to do it efficiently.\u00a0 Yes, it can get quite overwhelming to reach out and publish on every available channel and avenue.\u00a0 So, here are a few ideas on how to automate and outsource some of the grunt work associated with publishing –<\/p>\n

Have your content hosted on a CMS<\/h3>\n

It\u2019s best to host your painfully created content on Owned Media<\/a>.\u00a0 This strengthens your online presence, gives better manageability and also underpins your website\u2019s SEO.\u00a0 Today CMS (Content Management Systems) based websites are a norm and these provide the ideal platform to host and manage content.<\/p>\n

Leverage Social Media Management Tools<\/h3>\n

Social Media Management Tools like such as HootSuite<\/a> and SproutSocial<\/a> provide social network integration from popular CMS platforms.\u00a0 These tools allow you to schedule and submit your message to a variety of social media platforms.\u00a0 A single Dashboard interface gives you a complete view and analysis of your Content\u2019s social media engagement.<\/p>\n

Content Syndication Services<\/h3>\n

These are paid services that can help put your content on well-known sites.\u00a0 For the uninitiated, these are the contents ads you see on popular sites like Forbes and CNN probably under a section of \u201cRelated Posts\u201d at the bottom.<\/p>\n

\"Paid<\/a><\/p>\n

Service providers like Outbrain<\/a> and SimpleReach<\/a> can help your content get a wide reach if you can afford their services.<\/p>\n

 <\/p>\n

Concluding<\/h2>\n

While you apply COPE to your Content Strategy be cognizant of the key steps in Content Marketing<\/a> \u2013 Creation, Optimizing, Promoting and Analyzing.\u00a0 For e.g. After a Blog Post is published on your website, the subsequent workflow should include<\/p>\n

    \n
  1. Posting the overview & link on your Social Media Business\/Fan pages<\/li>\n
  2. Including the post in your weekly Newsletter to subscribers<\/li>\n
  3. Outreach to influencers and partners for sharing your content<\/li>\n
  4. Perhaps Paid PR and Content Syndications on the web<\/li>\n
  5. Analytics and reporting to measure performance<\/li>\n<\/ol>\n

    Content Marketing doesn\u2019t stop at creation and hosting it on your website, and end-to-end strategy is imperative to succeed.<\/p>\n

    Did you find the information you were looking for? Or feel something important has not been covered? Do share your feedback in the comments section below.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Marketing your products & services with beneficial content is the new age marketing method. \u00a0Like many other countries it\u2019s gaining ground with SME\u2019s in Singapore making marketing more pleasurable rather than annoying with cold calls and disruptive advertisements. But like all good things, succeeding in Content Marketing is not as easy.\u00a0 After producing useful content,…<\/p>\n","protected":false},"author":4,"featured_media":814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation","category-36","description-off"],"yoast_head":"\nContent Marketing Strategy with COPE | WebSell Solutions<\/title>\n<meta name=\"description\" content=\"Learn Content Marketing Strategies best suited for SME\u2019s and small businesses. 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