Ascending Prosperity
Award-Winning Corporate Red Packet Design
Ascending Prosperity reimagines the Lunar New Year red packet as an interactive experience for Columbia Threadneedle Investments.
A pull-activated mechanism transforms the packet into an ascending sculptural form, crowned with a suspended butterfly that spins gently when blown upon, symbolising growth and progress.
By turning a familiar object into a small ritual, it helps keep the emotional and cultural spirit of Lunar New Year alive.
富运高升 | 互动视觉体验
Ascending Prosperity reimagines the Lunar New Year red packet as an interactive experience for Columbia Threadneedle Investments. A pull-activated mechanism transforms the packet into an ascending sculptural form, crowned with a suspended butterfly that spins gently when blown upon, symbolising
growth and progress.
Produced at scale (40,000 units), it shows how thoughtful design can renew the energy of festive gifting.
富运高升 | 互动视觉体验
Ascending Prosperity
An Interactive Visual Experience for
Lunar New Year
富运高升 | 互动视觉体验
Ascending Prosperity reimagines the Lunar New Year red packet as an interactive experience for Columbia Threadneedle Investments. A pull-activated mechanism transforms the packet into an ascending sculptural form, crowned with a suspended butterfly that spins gently when blown upon, symbolising
growth and progress.
Produced at scale (40,000 units), it shows how thoughtful design can renew the energy of festive gifting.
富运高升 | 互动视觉体验
构思
At A Glance
Client: Threadneedle Investments Singapore
Service: Corporate Red Packet Design & Printing
Quantity: 40,000 pieces
Category: Lunar New Year / Corporate Gifting
Design: weio creative team, Vivopress Corporation
Award: Singapore Good Design 2026, Visual Design
For Threadneedle Investments, weio developed the creative concept, structural design and visual direction for this customised Lunar New Year red packet, before coordinating production. The project combined creative development with commercial print production, making it suitable for large-scale corporate gifting.
mature
elegant
color
mood
镂 影 成 蝶
.jpg)
butterfly incorporated with client's corporate brand color
technique
inspired by
chinese paper
lantern
color pallettes
Moodboard
Printing & Production Plan
-
Custom structural design
-
Laser diecutting
-
Paper engineering
-
Hot stamping
-
Spot UV
-
Speciality paper
-
Custom assembly
Showcases
Meaningful Engagement
In recent years, red packets are often standardised and quickly exchanged, with limited anticipation or emotional connection, especially for children who may experience the ritual as routine.
The tactile unfolding transforms a passive exchange into a moment of discovery, making the act of giving more memorable for both children and adults.
Feedback from recipients highlighted genuine surprise and delight, especially among children who repeatedly played with the spinning element. By introducing movement and anticipation, the design turns a routine exchange into a shared festive moment between children and adults.
Ascending Prosperity was recognised in the 2026 Singapore Good Design, receiving recognition in the Visual Design category.
The Team Behind The Project
Lead Designer:
Ai Zhen
Directed the visual narrative and brand integration. Produced the motion graphic adaptation to extend the artwork into digital formats.
Project Manager:
Zhao Rong
Managed client coordination, production alignment, and cross-border logistics across two countries.