In over two decades, we have honed Floral Magic’s brand of floristry – a balance of freshness and sentimentality in both material and design.

Flower arrangement

What differentiates Floral Magic is our grounding in the technical aspects of arrangement and structure making, plus our trained eye in achieving colour, form, and textural harmony, with the beauty and natural imperfections of flowers.

Our work is imbued with these values from bouquets and arrangements for everyday appreciation, floral stands to congratulate and remember, installations purpose-built for celebrations and interiors, to hobbyist workshops and professional classes for those who would like to make magic first-hand.

SERVICES

 

ONLINE STORE

Shop expressive, luxurious floral bouquets and vase arrangements, for everyday appreciation, for all occasions. Celebrate, send your thanks and love, for a birthday, anniversary, housewarming. Convey your congratulations for a grand opening, or relay your condolences in a stunning floral stand. Call us for next-day or same-day delivery.

WEDDINGS

We distill your style and vision in flowers – be it to dress a church ceremony, intimate party, hotel banquet or otherwise. Plantings of floral hedges, flowering an arch by the entrance, delighting your guests with a centrepiece on their table, giving your photobooth area our floral treatment – these are all part of our work.
On the personal front – bridal bouquets and other wearables such as boutonnieres, corsages, and bridal car floral decorations are designed with you in mind, and intricately put together. 

EVENTS

Our experienced team works with and designs flowers for a host of local and international brands. We marry their unique creative direction with our breadth of experience – flower selection, employing different styles, and executing on-site for company anniversary celebrations, launch parties, exhibition openings, and more. We also offer pop-up florist, flower bar, demonstration, and workshop experiences for your event.

If you host at home, or have an intimate party, add a dash or our Floral Magic to your baby shower or full month celebration, engagement or housewarming, to accompany the different milestones in your life.

COLLABORATIONS & COMMISSIONS

Flowers are made meaningful with your particular point of view, to match your messaging and brief. Our collaborations and commissions have materialized in product launch media drops, corporate client gifting, customized VIP gifts, in-store visual merchandising, seasonal restaurant floral decorations, congratulatory floral stands, immersive experiences for photo shoots, or even a floral expression of an artist’s work.

WORKSHOPS & COURSES

Throughout our years of floral design, we continue to refine our techniques, engage in trial and error, to expand our floral vocabulary and portfolio. In turn, we teach hobbyist workshops that strongly emphasize the fundamentals of floristry, to give you the confidence and freedom to explore the personality of your creation. Professional courses may also be offered for those who wish delve deeper into specific areas of weddings, events, or retail.

PAST & PRESENT PATRONS & PARTNERS

We are proud to have cultivated a clientele of endearing individuals and dynamic organizations that encompass beauty, fashion, luxury, jewelry, hospitality, banking, and beyond.

& Other Stories
Aésop
Asian Civilisations Museum
Balenciaga
Bochinche
Burberry
Bvlgari
Cartier
Castlery
Celine
Chanel
Charles & Keith
Chloé
Christian Louboutin
Clé de Peau Beauté
Coach
COS
Dior
Dyson
Fendi
Franck Muller
Givenchy
Graff
GU:UM
Gucci
Guerlain
H&M
Henry Jacques
Hugo Boss
IWC
Jo Malone London
Keef The Beef
Klarra
Kollab Design Studio
La Mer
La Prairie
Lad & Co
Läderach
Lancôme

Leica
Longchamp
Loro Piana
Louis Vuitton
Love, Bonito
Macallan
Max Mara
Meta
Moët & Chandon
NAE:UM
NET-A-PORTER
OCBC
Off-White
Omega
Open Farm Community
Our Second Nature
Panerai
Parfums Christian Dior
Pass It On
Patek Philippe
Phillips Auctioneers
Piaget
Porsche
Prada
Red House Seafood
Resorts World Sentosa
Rimowa
Shiseido
SK-II
Soft Spot
Something To Hold
Standard Chartered
Sunday Bedding
Tiffany & Co.
Tom Ford
Tudor
UBS
Valentino
Van Cleef & Arpels

Instrumental and complementary to our work is a collaboration with people of other specializations including planning, styling, photography, videography, furniture hire, etc. In working alongside each other, our portfolio continues to expand.

 

 

 

 

 

Every year, we pledge a portion of sales from our festive collection, to one local charity. To date, we’ve had the pleasure of working with:

Assisi Hospice
Breast Cancer Foundation
CHIJ Sanctuary for Children
Daughters of Tomorrow
Filos Community Services
Rahmatan Lil Alamin Foundation
Ren Ci Hospital
World Wide Fund for Nature

If you are an organization who would like to partner with us in our annual tradition of charity fundraising, please get in touch via email info@floralmagic.com.sg.

THE TEAM

Since Floral Magic’s inception in 2000, Lucy has learnt from renowned designers from Belgium, Germany, Sweden, and the USA. She is accredited as a Certified Floral Designer (CFD), and was inducted into the American Institute of Floral Design (AIFD) in 2009.

Anna, Jo, and Linnette, have been under Lucy’s guidance from young, putting in hours after school. From joining the business in 2011, they have trained in Singapore, London, and New York. Alongside Elizabeth, our cumulative experience in fashion PR and marketing, events, graphic design, and F&B, has evolved the sensibilities and breadth of Floral Magic’s work.

Together, we have designed for over 150 brands plus 350 brides, in the past two decades.