Proposition
Over the years, Kay Ess Enterprises has been the recipient of many awards.
• Most notably the Singapore Enterprise Medal of Honor in 2016 in the Top 100 SMEs category.
• In addition to that, there have been numerous awards from our retail partners such as Guardian’s Preferred Choice Health & Beauty Award, Watsons Health, Wellness & Beauty Awards, Watsons Big Brand awards.
• We also strive to raise the awareness of our brands and products by participating in competitions that showcase their excellence.
Established Network
Buying Culture
Sales Strategy
Promote Branding
Pop-up Stores
Online & offline POIs
Awards
Evolving Buying Culture
While COVID restrictions are easing locally, things aren’t quite back to normal. Offline retail is at a low as consumer habits have evolved.
• Testing fragrances, in person, at stores is still only allowed when BAs take testers out of locked drawers. They go on to spray test strips and customers attempt to get the full experience of the fragrance through their masks.
• Growth in the digital space has been the driving factor for our growth since COVID.
• Own websites
• Marketplace presence
• Social media
Our Sales Avenues
With over 30 years of perfume and cosmetic distribution sales, we know what works and what doesn’t
• we know how our customers will buy
• we’ve developed sales strategies which connect the sensory properties of what we sell with modern distribution opportunities
- Connect the sensory Properties
- Honest and Dependable
- Quality Commitment
- We Are Dedicated
Corporate Website
Eastern Scent by Kay Ess™
Developing our own platform- Eastern Scent by Kay Ess™ which has presence in social media, as well as digital marketplaces, has been instrumental in building and promoting the brands we represent.
Platforms & Network
Major marketplaces
- Lazada
- Amazon
- Shopee
- Metro Department Store
- BHG Department Store
- OG
- PerfumeriesOver 88 stores
Pop-Up Stores
New ideas & strategies
We are committed to building brands!
We have strategies which include setting up dedicated brand pop-up stores to reach the brand’s demographic.
This is to not only ensure the target demographic is exposed to the brand, but also the olfactory senses of the brand’s customers are stimulated … to buy!
Growth Strategies
Online
• Social media posts & stories
• Consumer education
• Sample orders with bounce back cost
redemption on purchase within 1 month
Offline POIs (points of interaction)
• Pop-ups in new locations
• Collaborations with independent retailers
• BA training on brands
• Sampling