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Adidas

Lifestyle
THE FINISH LINE

Football, marathons, F1 and more: Adidas going all-in for sports sponsorship

2026-08-07T07:55:18.000Z
Quarterly revenues grew by a currency-adjusted 14 per cent to 6.74 billion euros (US$7.72 billion), above the 6.63 billion euros projected by analysts in a company-compiled poll. 
Companies & Markets

Adidas raises 2026 sales outlook as World Cup, retro styles boost demand

2026-07-30T07:13:38.000Z
Sales were helped by increased demand in football gear due to the Fifa World Cup 2026 starting in June, Adidas said.
International

Adidas reports Q1 operating profit above expectations

2026-04-29T09:23:07.000Z
Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record.
International

Adidas gets running lift from two sub-2 hour marathons

2026-04-27T09:57:12.000Z
From left: BYD Singapore managing director James Ng, event director Shalindran Sathiyanesan, adidas Singapore managing director Chen Rui Yuan, and Sport Singapore deputy chief of industry development group Dean Tan at the National Stadium on Mar 17.
Lifestyle

BYD, adidas on board as new sponsors of Singapore’s national marathon in December

2026-03-17T05:39:25.000Z
Currency-neutral revenues were expected to increase at a high-single-digit rate in 2026, adding another 2 billion euros in revenue.
Companies & Markets

Adidas expects operating profit to rise to 2.3b euros in 2026

2026-03-04T09:09:21.000Z
As of 2025, Anta commanded 23% of China’s sportswear market, surpassing both Nike and Adidas.
Global Enterprise

With Puma stake, China’s Anta seeks to enter the arena with Nike and Adidas

2026-02-06T09:44:03.000Z
The buyback programme will start in February, and be financed through Adidas' cash flow this year.
Companies & Markets

Adidas plans 1-billion-euro share buyback after profits jump

2026-01-30T15:19:40.000Z
BOA analysts predict a return to single-digit sales growth this year for Adidas, adding that Nike's turnaround is a potential threat.
International

Adidas gets rare ‘sell’ as Bank of America sees slowing growth

2026-01-06T14:23:12.000Z
Adidas is investing heavily into US college sports in a bid to catch up with rival and industry leader Nike.
Companies & Markets

Adidas sees 120-million-euro Trump tariff hit

2025-10-29T12:54:14.000Z
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