Social media influencers

Content by ‘finfluencers’ may be popular, but require scrutiny

The digital content creator and entrepreneur’s grit can be traced to the years she spent working in F&B establishments

The industry is capitalising on feelings of insecurity, but regulators may be stepping in

The lack of a narrative from the administration has left public opinion to coalesce unguided

Dubai calculates that they are worth billions; fingers crossed that hasn’t changed

But they say MAS guidelines will make them more careful about the clients they choose to work with

Understanding finfluencers’ role in investment decisions

Other Chinese social media apps such as Xiaohongshu, or Red Note, have also gained popularity among young US users

Viewers online have commented on how Chinese technology is on “another level” and underrated, with some remarking how backward the US seems to be