The ‘ultimate luxury’? Inside Singapore’s premium health boom

[SINGAPORE] From the traditional environs of the golf course or country club, the Republic’s well-heeled are now heading to upscale gyms and paying five-figure fees for personal training plans.

The city’s luxury fitness industry is growing, with premium brands expanding their footprints in prime locations.

The move is part of a global trend, as what arguably began as a Silicon Valley niche – popularised by tech entrepreneurs like Bryan Johnson and his multi-million-dollar anti-ageing regimens – finds a lucrative foothold in Asia and elsewhere.