How Social Treats Improved Search Visibility and Generated More Conversions
SEO and paid search campaigns captured demand for drink stations and mobile bars while improving conversion efficiency.
About Social Treats
Growing enquiries for event beverage experiences
Social Treats provides customisable drink stations, mobile bars and beverage experiences for corporate events, weddings and celebrations. The campaign focused on increasing visibility for event beverage searches and generating more qualified enquiries.
The Challenge
Increase Event Search Visibility
Social Treats needed stronger visibility for drink catering, beverage stations and mobile bar searches.
Generate Qualified Enquiries
Search traffic needed to translate into relevant leads from event organisers and customers.
Improve Paid Search Efficiency
Campaign budgets needed to favour the campaigns producing stronger conversion costs.
Our Strategy
A coordinated SEO + SEM approach addressed the business objective through the following priorities.
Optimise Event Keywords
SEO focused on high-intent drink-catering and event beverage searches.
Expand Content Coverage
Targeted content broadened visibility across traditional and AI search.
Prioritise Strong Campaigns
Paid search investment shifted toward Alcohol Search and Performance Max campaigns producing better cost per acquisition.
Maintain Generic Coverage
Generic Performance Max remained active while stronger alcohol-focused demand received priority.
The Results
Keywords on Google Page 1
One quarter of tracked keywords reached Google Page 1 within three months.
Average Keyword Position
Average keyword position improved by 43 places.
Conversions
Paid search conversions increased 23%.
Cost per Acquisition
Paid search cost per acquisition decreased 25%.
Proof in Action
SEO Visibility
Optimised event beverage keywords and content improved rankings within the first three months.
Paid Search Allocation
Budget shifted toward the campaigns producing stronger acquisition costs.
Conversion Performance
The revised paid search mix increased conversions while reducing cost per acquisition.
Key outcome 🎉
SEO moved 25% of tracked keywords onto Google Page 1 within three months, while SEM increased conversions 23% and reduced cost per acquisition 25%.
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