💻 E-Commerce Grant Support
E-Commerce EDGE Grant
Claim Up to 50% Business Grant Support for Your E-Commerce Website.
SMEs are eligible for up to 50% business grant support for the adoption of OOm’s E-Commerce Package, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
Build a secure, user-friendly online store that enables customers to discover your products, complete purchases and engage with your business at any time.
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What is the E-Commerce EDGE Grant?
The EDGE Grant supports Singapore businesses undertaking qualifying projects to improve productivity, strengthen capabilities and pursue business growth.
From 30 September 2026, the EDGE Grant replaces the Productivity Solutions Grant, Enterprise Development Grant and Market Readiness Assistance Grant for new applications.
Under the E-Commerce EDGE Grant, eligible SMEs can claim business grant support when adopting OOm’s IMDA Pre-Approved E-Commerce Package.
The solution helps B2C businesses establish or improve their online stores, digitalise their sales processes and provide customers with a convenient online shopping experience.
Free Digital Marketing EDGE Grant Consultation
Book a session with one of our consultants who can guide you through your eligibility for Edge Grant, the available digital marketing solutions and the application process.
OOm EDGE Grant Support
OOm’s E-Commerce Package
Build an Online Store Designed for Your Customers OOm’s E-Commerce Package provides the essential design and development capabilities needed to establish a functional, secure and user-friendly online store.
Depending on the selected approved package, the solution may include the following features.
E-Commerce Website Design
Create a modern and visually engaging online store that reflects your brand and supports your customers’ purchasing journey.
The website layout will be designed to make products easier to discover and help customers move smoothly from browsing to checkout.
Mobile-Responsive Development
Provide customers with a consistent shopping experience across desktop computers, tablets and mobile devices.
The website layout will adapt to different screen sizes to keep product information, navigation and checkout features accessible.
Product Catalogue
Present your products using structured product pages containing relevant information, images, prices and available variations.
Customers can browse and compare products before adding their preferred items to their shopping cart.
Shopping Cart and Checkout
Enable customers to add products to their cart, review their order and complete the checkout process online.
A clear and intuitive checkout journey can help reduce unnecessary friction during the purchasing process.
Order Management
Manage customer orders and access relevant transaction information through your e-commerce platform.
Available order-management capabilities will depend on the approved package and platform configuration.
Payment Gateway Integration
Connect your e-commerce website to applicable payment gateway providers so customers can complete payments securely online.
The supported payment methods and providers will depend on the selected package and approved project scope.
Analytics and Tracking
Monitor website activity and customer behaviour through applicable analytics tools.
Performance data can help your business understand how customers use the website and identify potential improvements. The supported payment methods and providers will depend on the selected package and approved project scope.
Delivery Options
Provide applicable delivery, collection or fulfilment options during checkout.
The available delivery features and third-party integrations will depend on the selected solution and approved scope.
Customer Management
Capture and manage relevant customer and order information through the e-commerce platform.
Businesses must manage customer information in accordance with applicable privacy and data-protection requirements.
Claim Up To 50% Business Grant Support
Developing an e-commerce website requires investment in design, development, platform configuration and implementation.
Business grant support makes it more accessible for eligible SMEs to adopt an approved e-commerce solution and establish their online sales capabilities.
SMEs are eligible for up to 50% business grant support for the adoption of OOm’s E-Commerce Package, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
The final support amount is subject to:
- Your company’s eligibility
- The selected approved solution
- Qualifying project costs
- Prevailing programme requirements
- Approval by the relevant government agency
OOm can provide the solution quotation and supporting documents required for the application but cannot guarantee grant approval.
Who May Be Eligible?
Your company may qualify for business grant support if it meets the prevailing requirements for the applicable EDGE activity and IMDA Pre-Approved Solution.
The solution is intended for B2C businesses that want to sell products to customers through an e-commerce website or online store.
Eligibility may depend on:
- Whether the business is registered and operating in Singapore
- Whether the solution will be used in Singapore
- Whether the business conducts or plans to conduct B2C e-commerce activities
- The company’s ownership and business profile
- The selected solution and qualifying costs
- Whether the business has already signed a contract, made payment or commenced work
- Other requirements applicable to the selected activity
Our consultants can help you understand the available solution and identify the documents required for your application. The final eligibility assessment and approval remain with the relevant government agency.
How To Apply For The Digital Marketing EDGE Grant
How Can An E-Commerce Website Support Your Business?
Sell Products Online
Provide customers with a convenient way to browse and purchase your products through your own online store.
Operate Beyond Physical Opening Hours
An e-commerce website allows customers to browse products and place orders at any time, subject to website and service availability.
Expand Your Customer Reach
Make your products accessible to customers beyond the immediate location of your physical shop.
Improve The Shopping Experience
Provide clear product information, intuitive navigation and a structured checkout process.
Digitalise Sales Processes
Bring product, customer and order information together within an e-commerce platform.
Support Business Growth
Establish a scalable digital sales channel that can evolve as your product range and customer base grow.
Understand Customer Behaviour
Use applicable website and transaction data to understand how customers browse and purchase products.
Strengthen Your Digital Presence
Create a professional online destination that represents your brand and supports your wider marketing activities.
Website and business performance differ between companies and are not guaranteed.
E-commerce Website Features
Features available under the selected package may include:
- Mobile-responsive website design
- Product catalogue and product pages
- Product categories and filtering
- Shopping cart functionality
- Online checkout
- Payment gateway integration
- Customer account functionality
- Order-management features
- Delivery or collection options
- Basic inventory-management features
- Ratings and reviews
- Promotional codes or discount features
- Website analytics
- Meta Pixel setup
- SSL and security configuration
- Content-management functionality
- Training and implementation support
Final features, integrations, deliverables and platform limitations will be stated in OOm’s approved package quotation.
Why Choose OOm?
Since 2006, OOm has helped businesses across a wide range of industries improve their digital presence and marketing performance. Our team combines strategy, campaign execution, content and performance reporting to provide a coordinated digital marketing solution.
An IMDA Pre-approved Solution
SMEs are eligible for up to 50% business grant support for the adoption of OOm’s Digital Performance Marketing Package, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
Integrated Digital Marketing Expertise
Work with one team across search engine marketing, search engine optimisation, social media advertising and social media marketing.
Data-led Campaign Management
We use campaign and website data to monitor performance, identify opportunities and guide ongoing optimisation.
Experience Across Industries
OOm has worked with businesses across more than 100 industries, from professional services and healthcare to retail and e-commerce.
Search Marketing Agency of The Year 2019 – 2026
Lead Generation Agency of The Year 2021 – 2026
E-Commerce Agency of The Year 2023 – 2024
Overall Local Agency of The Year 2021 – 2023
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👩💼 Free 30-Min Strategy Session
Ready to Elevate your Business to the Next Level?
Fill in the form to register for a 30 minutes complimentary consultation to find out:
- Your business’ eligibility for the 50% support from EDGE Grant
- Digital marketing solutions suitable for your business
FAQs
WHAT IS THE E-COMMERCE EDGE GRANT?
The E-Commerce EDGE Grant refers to business grant support for applicable e-commerce activities and solutions under the EDGE framework.
OOm offers an E-Commerce Package that is a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
HOW MUCH BUSINESS GRANT SUPPORT CAN MY COMPANY CLAIM?
SMEs are eligible for up to 50% business grant support for the adoption of OOm’s E-Commerce Package, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
The final support amount is subject to eligibility, qualifying costs, prevailing programme requirements and approval.
WHAT DOES OOM’S E-COMMERCE PACKAGE COVER?
The package covers the design and development of an e-commerce website or online store.
Depending on the selected approved package, it may include product catalogue functionality, shopping cart development, payment integration, order-management features, responsive design and analytics setup.
Your OOm quotation will state the final scope, deliverables, integrations and project period.
IS THE E-COMMERCE SOLUTION AVAILABLE TO B2B BUSINESSES?
OOm’s existing grant-supported E-Commerce Package is positioned for B2C businesses selling products to consumers.
Businesses should confirm their eligibility and use case with OOm before submitting an application.
DOES THE PACKAGE INCLUDE DIGITAL MARKETING?
The E-Commerce Package focuses on developing an e-commerce website or online store.
Services such as SEO, search advertising and social media marketing are offered separately under OOm’s Digital Performance Marketing Package.
CAN OOM REDESIGN AN EXISTING E-COMMERCE WEBSITE?
The suitability of an existing website redesign depends on the approved solution scope, the current platform and prevailing programme requirements.
Share your existing website with OOm so the team can assess the appropriate solution.
ARE DOMAIN REGISTRATION, HOSTING AND PAYMENT-GATEWAY FEES INCLUDED?
The inclusions depend on the selected package and quotation.
Third-party fees, transaction charges, premium extensions, payment-gateway fees and other recurring costs may not be included unless expressly stated.
IS BUSINESS GRANT APPROVAL GUARANTEED?
No. All applications are assessed by the relevant government agency.
OOm can provide the solution quotation and supporting documents but cannot guarantee approval.
CAN OOM SUBMIT THE APPLICATION FOR MY COMPANY?
The applicant company must submit its own application through the official government application channel.
OOm can guide your team and provide the relevant solution documents.
CAN WE START WORK BEFORE RECEIVING APPROVAL?
Applicants should not sign a contract, make payment or commence work before receiving approval, unless the prevailing programme rules expressly permit it.
Starting prematurely may affect your eligibility for support.
IS THE BUSINESS GRANT PAID BEFORE THE PROJECT STARTS?
Grant support is generally disbursed on a reimbursement basis.
The business must complete the approved project, make full payment and submit the required claim documents, subject to prevailing claim requirements.
WHAT HAPPENS TO AN EXISTING PSG APPLICATION OR PROJECT?
PSG remains open for new applications until 29 September 2026. From 30 September 2026, new applications for applicable activities will be made under the EDGE Grant.
Existing PSG submissions and approved projects will continue to be processed under PSG, and claims may be submitted after project completion.
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