How Swee Heng Bakery Expanded Organic Visibility Across Bakery and Cake Searches
Targeted SEO content strengthened non-branded discovery while supporting the visibility of an established Singapore bakery brand.
About Swee Heng Bakery
Growing non-branded discovery for a halal-certified bakery chain
Swee Heng Bakery is an established halal-certified Singapore bakery chain with 35 years of experience. It offers freshly baked breads, pastries, cakes and traditional favourites across multiple outlets, with an emphasis on quality, freshness and affordability.
The Challenge
Improve Search Visibility
The brand wanted more qualified website traffic from traditional search results.
Reach Non-Branded Demand
The campaign needed to capture customers searching for cakes and bakery products without using the Swee Heng name.
Expand AI Search Citations
Swee Heng wanted stronger relevance and discoverability across AI-driven searches.
Our Strategy
Optimise Target Keywords
Priority pages were improved around relevant bakery and cake searches.
Enhance Existing Content
On-page content was strengthened to improve relevance and support purchase intent.
Develop Supporting Articles
Blog and in-depth content expanded coverage of useful bakery-related topics.
Support AI Discovery
Ongoing SEO work strengthened topical authority for traditional and AI-driven search experiences.
The Results
Keywords on Google Page 1
Organic Traffic
Proof in Action
Non-Branded Search
Optimised product and category content reached people actively searching for bakery and cake options.
Blog Content
Supporting articles broadened the brand’s coverage of relevant search topics.
In-Depth Content
Longer-form content strengthened topical authority and AI-search discoverability.
Key outcome 🎉
Ninety percent of tracked keywords reached Google Page 1 and organic traffic increased 26% year on year.
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