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PB Heritage
A fast casual, bakery-café concept founded in 1988. Paris Baguette’s mission is to bring happiness to everyone by adapting to people’s ever expanding palates with our unique and sophisticated pastries, breads, and cakes. As we continue to define the baking industries with products that are traditional French inspired, a unique twist to the traditional, to products that are pure innovation bliss, we welcome all to join us on the journey to be part of the Paris Baguette Family! Create happiness by developing Paris Baguette in your own region. Share our passion to deliver happiness one bite at a time.
Why Paris Baguette?
Strong Brand with Over 4,000 locations globally
Paris Baguette is a No.1 Bakery that introduced and developed bakery culture and lifestyle in Korea and is recognized by overseas markets as a European lifestyle baker
Steady focus on R&D
In 2012, SPC Korea launched the Innovation Lab where the Group-wide R&D teams were brought together. The Lab makes integrated R&D efforts for quality improvement. Over 200 specialists in the R&D centre and 100 staff from Quality Management care for our brand
Franchising Know-how
Paris Baguette has had unrivalled success in the franchising industry. Our expertise is especially notable in advanced systems, differentiated marketing, and close collaboration with franchisees. Our strong commitment to shared growth is the most significant factor for our leadership in franchise business. Paris Baguette will continue to lead the franchise industry’s evolution and growth through diligent research efforts and well-crafted strategies
PB Support System
With more than 80 years of F&B business experience, Paris Baguette has built a strong and complete business infrastructure, and we provide full franchise support.
For the successful opening of the first flagship store, our support team directly goes to the country and helps to prepare all necessary things for store operation. In addition, through regular QA, production training, new product development, and marketing support, we provide sincere support so that the business can continue to be successful.
Our Halal-Certified Manufacturing Hub
Our Halal-certified factory in Johor, Malaysia, is built to FSSC 22000 and ISO 45001 standards, providing a strong foundation for quality, food safety and operational excellence. With direct regional supply, we enable greater consistency, efficiency and scalability as Paris Baguette expands across the region.