Building a corporate business profile that is relatable and approachable can help to position your company as a trustworthy partner in the eyes of clients, employees and the public.
A Corporate Profile does not have to be formal and stiff. In fact, that’s the exact opposite of what you should aim for.
Related Read: Is Professional Corporate Headshot absolutely essential in today’s digital age?
Consider using candid shots of employees working together, laughing or engaging in team-building activities to humanize your company.
“You might also include photos of your products being used by happy customers, or use images that showcase the positive impact your business has on the community.”
— Melody, Photographer
Approachable Corporate Business Profile
Here are also some poses and ideas that can help to create a relatable and approachable corporate business profile:
- Have your Corporate Portrait taken in a natural setting, such as a park or outdoor space, to create a more relaxed and approachable feel.
- Body posture is important in conveying the correct message. Try posing in a way that is welcoming and open, such as with your arms uncrossed and a friendly smile.
- If you have a team photo, try and arrange the group in a way that showcases their personalities while maintaining professionalism.
“We prefer a more natural less corporate look, we are into sustainability and aquaculture.”
4. Avoid formal outfits such a full suits and ties. Instead, consider wearing business casual attire to appear more relaxed and approachable. Incorporate your company’s corporate colour would help to tie in the branding.
5. Consider using props that showcase your company’s values or unique features.
In conclusion, creating a relatable and approachable corporate business profile is all about showcasing your company’s human side. Oh Dear Studio tell your branding story using stunning visuals. Let’s discuss more today!
