AIA Singapore bags accolade at SBR Technology Excellence Awards 2025

The company was honoured for its exemplary approach in transforming insurance with holistic health and wealth solutions in a single app.

AIA Singapore won the Mobile - Life Insurance category at the SBR Technology Excellence Awards 2025, for its app AIA+, being the first in the market to combine healthcare and insurance solutions into one app.

AIA+, launched in 2024, offers more than just another insurance app. It is a user-friendly, intuitive app that integrates insurance, finance, healthcare, and wellness features and services into a single app. With this, users can take control of their physical, mental, and financial health all in one place. 

Unlike traditional insurance apps, AIA+ was designed to deliver a frictionless digital experience that modern customers need. AIA+ empowers customers to achieve holistic wellness by offering easy access to a wide range of healthcare services, wellness programmes, and financial tools. This comprehensive approach supports and encourages customers to engage in healthier lifestyles and proactively plan for their financial future.

AIA+ provides users with a customised view of their insurance portfolio, featuring reminders and easy access to essential services such as claims submission, pre-authorisation requests, and teleconsultations. Customers can quickly find doctors, make appointments, check insurance coverage, manage payments, and submit claims.

Moreover, AIA+ adds a new dimension to health management with AIA Vitality, a comprehensive wellness programme that uses digital technology and gamification to encourage healthier lifestyles. Customers earn Vitality points by making healthier choices such to take care of their health, for instance, getting sufficient quality sleep or buying HealthyFoodTM and engaging in physical activities. Users can track, incentivise, and reward themselves for these health-promoting activities, all within the app.

AIA+ also helps users manage their financial health by securely connecting to SGFinDex, providing a consolidated view of their financial information.

Since its launch, AIA+ has seen significant growth and success, with the average app rating on the AIA store increasing from 4.3 to 4.6 between May and November 2024. 

AIA+ continues to evolve, incorporating new features and capabilities to meet the changing needs of its customers. The app’s flexibility ensures it remains an essential tool for managing health and wealth in today’s digital age.

The SBR Technology Excellence Awards is a platform for recognising technological innovations and companies in Singapore that are leading the digital journeys of their respective industries.

The SBR Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Jane Patiag at [email protected].