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Social Media within marketing and sales plans for 2013

In organizations around the world discussions and meetings are now ongoing in regards to their respective income and cost budgets for 2013, an integral part of 2013 planning are the marketing and sales plans and the expected ROI from the various activities.

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Social Media within marketing and sales plans for 2013

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Housing oversupply in Singapore

With the US and European economies still adjusting to the recent drop in domestic property values, experts are already wondering if a similar scenario is due to hit Singapore in the next couple years.

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7 social media lessons from the Amy Cheong saga

With immediate effect, Ms Amy Cheong, the former Assistant Director of NTUC membership division, was fired from her job, for her hateful and disrespectful Facebook posts with regards to Malay void deck weddings.

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Is business copying bad?

“Good artists copy, great artists steal” – Pablo Picasso.

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What businesses can learn from Gangnam Style

The other day, I was preparing a video on Gangnam Style during my undergraduate class on strategic management so as to discuss its lessons for business. Even while I was testing the video, with just one “nanosecond” of the starting music, many of the students immediately yelled with much glee - “Gangnam Style!”

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Making more cents with social media

Reach, the buzzword for any advertiser and marketer. More specifically maximum reach with minimum output; and as they begin to realise, nothing gives them that leverage and effect than Social Media.

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5 business investments for the future

The last year has been a revealing one. Many businesses, struggling with the sputter and stall nature of the global economy, have started to realise the unsympathetic truth. This isn’t a recessionary valley between two growth peaks. It is a plateau. A new normal.

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Mobile computing era changed our lives forever

It seemed like not so long ago that Motorola was the dominant leader with the brick sized analog mobile phone.

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How to ace in mobile email marketing

The first few years of webmail were not so easy in terms of sending out email marketing campaigns because not everyone during those days believed in the power of and had access to this medium.

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Making resale HDB flats more affordable in Singapore

Pricey Housing Development Board (HDB) resale flats seem to be a hot topic among Singaporeans these days. Recent news that some HDB flats were sold for more than one million dollars is further fuelling unease of first time HDB buyers as well as upgraders, as their dream flats appear to be moving further and further from their financial reach.

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8 surefire ways to get your guest post rejected

For readers who are new to the concept of guest blogging, it simply means writing and publishing your article on someone else’s website or blog. The host blogger will usually include a link back to your blog at the end of your post.

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What investors look for in tech start-ups

In the digital age, ideas can be shared by anyone. The brilliant thing about ideas is that when you share them with like-minded individuals, not only does everyone walk away with something new but the idea can get refined and give birth to even more ideas. The sad thing about an idea is that if no action is taken, it remains just an idea.

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Do you work to live or live to work?

It’s 8 a.m. Monday morning. Noses are pressed against the MRT doors. Arms are confined within

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Amended International Accounting Standards issued for pension and other post- employment benefits

Employers who offer defined benefit, retirement benefits, gratuities, outstanding leave entitlement and other post-employment benefits and are subject to International Financial Reporting Standards (IFRS) should review the amended accounting and disclosure rules of International Accounting Standard 19- Employee Benefits (lAS 19), released last year.

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