Commentary

Tasty branding strategies of Singapore firms

Singapore is a welcoming hub for international brands that seek to establish a base in Asia or specifically Southeast Asia. With the rise of competing products and service providers, it is imperative that businesses are able to distinguish their brands among their competitors.

Commentary

Tasty branding strategies of Singapore firms

Commentary

8 ways to shake up Inventory Management as demand weakens in Singapore

An eternal struggle at the heart of effective supply chain management is how much inventory to hold. It’s an equation organisations continually get wrong. As demand flattens across Singapore it’s more important than ever before to get it right. This requires a complete shake up the way inventory is being managed.

Commentary

Singapore's leadership role in food security

As food security becomes an increasing focus of concern among governments, multi-lateral lending institutions and impact investors globally, Singapore is well positioned to play a key role as a center for addressing Asian and global food security issues over the next decade and beyond due to its unique combination of assets and expertise.

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Here are the skills in demand in Singapore right now

Project Accountants, Quantity Surveyors, and IT Technology Risk Engineers are just some of the professionals in high demand, but inflated salary expectations are pricing some Singaporeans out of securing their next job.

Commentary

Why banks in Singapore should not let HR run their LinkedIn company pages

As a marketer I shudder when I see a valuable communications channel like a LinkedIn company page being misused by non-marketing people such as Human Resources (HR). What a missed opportunity to engage, inspire, and market your company.

Commentary

Here's why brands in Singapore should create engaging content all year round

Valentine’s Day, Chinese New Year, Father’s Day, Hari Raya -- the list of special hallmark days in Singapore is endless. Why do brands only share content that is themed around these days? Why don’t brands look more holistically and share content on every day of the year?

Commentary

What Singapore businesses need to know about two-factor authentication

Amid the escalating trend of online theft and identity fraud worldwide, and recent news of the eBay, Heartbleed Bug, and SingPass data breaches, it is time for businesses to seriously consider adopting two-factor authentication (2FA). The Singapore government has led the way by announcing the introduction of 2FA for e-government services involving sensitive data or transactions.

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CSR, Singapore-style: An untapped business strategy?

Can CSR be a business strategy to grow the business? The answer seems to be yes, according to a recent report from Nielsen.

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What Singaporeans need to know about the 20-year-old GST

On 1 April 2014, the Goods and Services Tax in Singapore passed its 20th year in the statute books. Although GST was new to Singapore, it was not a new tax. Value Added Tax (VAT) had been in use in the European Union (EU) for almost 30 years by 1994, and Singapore was able to take advantage of best practices and the bitter experience of other countries in its design and implementation of the tax.

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Innovating businesses in Singapore's services industry

At first glance, Singapore’s consumer culture presents a rosy climate to budding entrepreneurs venturing into the food and beverage (F&B) and retail industry. 6 out of 10 Singaporeans dine out at a daily basis, opening up demand in a cosmopolitan melting pot of local and expatriate flavours.

Commentary

When viral goes wrong in Singapore, it goes global: Anti-Gambling Ad #WorldCup14

Every advertising agency makes advertisements in hopes that it will be well-received and in the Internet age, goes viral. This will prove to the client that the content has a wide audience and its impact is even greater than expected. However, this is a double-edged sword - not all things viral are good.

Commentary

The future of Singapore as an even more connected city

Singapore aims to be the world’s first “smart nation”, tapping the potential of transformational infocomm technologies and nurturing innovation. Having already established the underlying infrastructure to support big data, analytics, and the Internet of Things, the country is pushing for even greater intelligence through connecting, collecting, and comprehending[1].

Commentary

How e-commerce could be a game-changer for retailers

In Singapore, many established retail brands have felt the sting of rising costs and falling profits.

Commentary

Working moms and the work-life balance myth

Powerful women leaders in C-suites are hard to come by. According to the report “Gender Diversity on Boards: A Business Imperative”, of the 677 Singapore Exchange (SGX)-listed companies studied, only 7.9 percent of board directors were women.

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Singapore businesses and hedging against political risk

A small domestic market prompts many businesses including Small and Medium Enterprises (SMEs) to venture overseas to expand their revenue base beyond Singapore's shore.

Commentary

Are nightclubs the new ad space in Singapore?

It’s no news that brands in Singapore have a plethora of choices to choose from when it comes to advertising.

Commentary

Here's why 2014 is the game-changing year for Singapore's recruitment scene

This year marks an important year to every employer in Singapore. It is a period whereby employers seriously need to wake up and realise the recruitment game is never the same. What worked 2 to 5 years ago will not work again. And unless you only hire bots, you have to attract human beings to work for you.

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