Alina Sysoeva

Alina Sysoeva is Head of PR at Drofa Comms, a leading global communications agency specialising in finance, fintech, and blockchain. 

With over seven years of experience in campaign planning, execution and measurement, she drives impactful PR strategies for leading financial and fintech brands across international markets. 

Since joining Drofa in 2020, Alina has progressed from Junior PR Manager to senior leadership, building strong relationships with top-tier media, and securing high-impact coverage spanning funding announcements, thought leadership features and broadcast placements. 

Alina is skilled in crisis communications and stakeholder relationship management across both media and public sectors. She currently leads and mentors a dynamic team of 30 PR professionals at Drofa Comms, ensuring excellence in campaign delivery and measurable client success.