Jaslyin Qiyu
Jaslyin Qiyu is the founder of Mad About Marketing Consulting and a senior marketing and transformation leader with over 20 years of experience across APAC.
Having held leadership roles across organisations, including Citibank, EY, Credit Suisse, and State Street, she specialises in marketing transformation, customer experience, and change management for MNCs, SMEs, and Fortune 500 companies. She also advocates for human-centred transformation, with a focus on aligning people, process, and technology to drive sustainable business outcomes.
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Commentary
When scale arrives before proof: Singapore’s capital allocation question in Southeast Asia
Rethinking fleet ownership in a changing business landscape
Beyond the chips: The materials behind Singapore’s AI infrastructure
How homegrown brands are redefining premium in Asia
AI in hospitality: Where should Singapore’s F&B operators draw the line?
Do Singapore workplaces mistake silence for leadership?
AI as the new competitive advantage for Singapore’s small retailers
Singapore's next payments opportunity