Here’s how Singaporeans spent their spare cash in 1Q

65% put it on savings.

Nielsen released its Consumer Confidence and Spending Intentions Survey this week. The report noted that Singaporeans have more cash to spend in 1Q 2013 up 3 percentage points to 10% from the last quarter.

While the majority of Singaporeans surveyed continue to channel spare cash into savings, up 6 percentage points from the previous quarter to 64 percent, consumers indicate increased intention to invest their spare cash in shares of stock/mutual funds, up 3 points to 27%.

Meanwhile, 6% of Singaporeans say that they do not have cash to spare on other things after covering essential living expenses.

Here is an infographic of Singaporeans’ utilization of spare their cash.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia